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opensource.com
At the 2016 Southern California Linux Expo (SCaLE 14x), long-time tech writer and editor Bob Reselman gave a talk called The 7 Rules for Creating World Class Technical Documentation, v.2016, which is based on an article he wrote more than six years ago. In this interview, he offers an update to the rules and talks about how attitudes toward project documentation are changing.
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Business 2 Community
Design draws people in, but good writing is required to produce content that converts. Your customers don't hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions. They want to be the DIYers. Remember, traffic won't pay the bills.
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TechWhirl
Machines are indeed getting better and better at understanding human language. An approach called Deep Learning is increasingly becoming a key technology for companies like Facebook, Google, and Baidu for both language comprehension and speech recognition.
The semantic Web initiative has long sought to create a Web that is not just people talking to people but also machines talking to machines. This has traditionally involved an essentially separate communication channel — semantic markup embedded in texts but not presented to the human reader.
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STC
Make the right decision by joining the Society for Technical Communication (STC). STC's value speaks for itself through our programs and services. Join today and start taking advantage of all the benefits STC offers!
STC members save on: CPTC certification ($245), annual conference registration ($400), New Salary Database ($149), online TC courses ($400), and other membership discounts such as UPS, Dominion Dental, Liberty Mutual, and Lenovo.
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STC
Your membership and support is important to us, and we would like to know why you haven't renewed. Please fill out this brief five question survey, and give us your thoughts.
If you are still interested in renewing, please use promo code STCRENEW, in the Dues Discount box of the checkout page, and receive 10 percent off your dues price.
Your input will help guide the Society so that we remain relevant and valuable to our current members.
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Linguanational Translations, Inc. offers a variety of translation services for all your language needs. Services offered include translation, interpretation, typesetting, transcription, back-translation, cultural review/consulting, voice-overs and software localization.
Contact us for your next project including, but not limited to: translation of manuals, patents, MSDS’s, websites OR interpretation for depositions, international trials and business meetings.
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STC
Looking to add value to your career? Why not attend the 2016 Summit, May 15-18, in Anaheim, California? Look toward the future and discover technical communication’s role with enchanted objects in with David Rose’s opening keynote: The New Vanguard for Business: Connectivity, Design, and the Internet of Things. Immerse yourself in two and a half days of premier technical communication education with topics including leadership skills, UX testing, API documentation, concurrent editing, video technical documentation, and internationalized texts, just to name a few! Round out your time at the Summit with David Beebe, as he discusses content marketing strategy and how technical communicators are at the intersection of technology and how the combination of technology and content is reinventing the way companies are engaging with their audiences. You’ll find all this and more in his closing keynote: Publish or Perish: How to Win the Hearts, Minds, and Wallets of Next Generation Consumers with Content Marketing. Summit attendees will walk away with practical tips to take away and implement immediately. Find out more and register now: summit.stc.org.
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STC
The Certified Professional Technical Communicator (CPTC) program begins with the Foundation level. The CPTC designation is an independent verification of a certificant's knowledge of the technical communication field. It can help you land the job you want or get the salary you deserve. To achieve CPTC Foundation, candidates will need to pass an exam that tests their knowledge and understanding of technical communication best practices. STC members receive a discounted rate on the exam price. Visit http://www.stc.org/education/certification/certification-main to learn more and to register to take the exam.
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• Translation of technical manuals and marketing
collateral
• Website and software localization
• Development of multilingual elearning modules
• Desktop publishing, document re-creation and
graphic design
• Interpretation-Simultanious and Consecutive
• Multimedia content: Voiceover, Dubbing and
Subtitling
As a boutique language service provider, ICD translation is flexible and agile.
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Samsung for Business
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As businesses adopt mobile technology at an unprecedented pace, the need for best-in-class mobile devices, support and services is growing rapidly. Samsung Mobile is committed to supporting businesses' mobile-first initiatives, offering a comprehensive portfolio of enterprise solutions.
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STC
Your heart will skip a beat when you register for these popular STC online courses! Sign up for Tech Comm 201 with Leah Guren and learn technical skills, such as advanced editing, professional tool concepts, and Help Authoring concepts. Sign up for Minimalist Writing with Bernard Aschwanden and learn how to reduce the volume and complexity of content. If you are new to technical writing, or need to learn the basics of technical communication, then register for Leah Guren's Tech Comm 101 course. It covers key theory that you can immediately apply to your work, as well as giving you the skills you need to continue to learn and grow. If you’re interested in improving your workflow, then register for Topic-Based Authoring with Sharon Burton. Topic-based authoring lets you create and reuse content and reduces project schedules. If you are looking to move to a structured writing environment such as DITA, it's the first set of steps towards that goal. Don’t miss these opportunities and register today!
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Business 2 Community
Understanding your customers is the most important step in writing great, valuable content. It’s the difference between writing a post that's just OK and a post that's fantastic.
The trouble is, it can be tricky to work out exactly who to write for, and how to make your articles attractive to them.
Enter user personas.
User personas are profiles. Think of them as your customers (or potential customers). They help you characterize their needs, wants and loves — they're personalities on a page.
The best user personas are living, breathing documents. They're ones that get updated often. You'll refer to them in every aspect of your content marketing and product development.
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JOSIC
Having excellent content is the essential starting point of almost everything in the digital world. Content provides your visitors with your story and it fuels your social media. It becomes the tone of your company and provides you material for your marketing campaigns.
Is your Web content representative of you and your company? If not, let's take a look at some simple but essential tips to upgrade your content, and by extension, your brand.
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