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The Huffington Post
Visual communication — the act of making your point through images — is one of the most important skills a journalist can take on board this year. The way people consume their information is changing dramatically each and every day. With the rise in mediums such as blogging, live-tweeting and video streaming, the way you reach your audience is never going to be the same again. Over 1.8 billion people now have active social media accounts. That's more than 29 percent of the world's population. In the U.S., it's 67 percent of the population.
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Practical Ecommerce
Writing compelling content — whether it's for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there's no automated tool to write great content for you. But there are a variety of tools to help you write, edit and produce content more easily.
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Skyword
In content marketing, where there's a will, there's potential for a lawsuit. Seemingly innocuous phrases like, "A new solution will improve revenue," or "This technique will draw more customers," can imply a guarantee that any dissatisfied customer can use against you should their revenue or customer reach decrease. Here at Skyword, we often guide our writers away from broad-stroke phrases that violate many corporate compliance policies, especially if they suggest that success is guaranteed based on a single factor. So how can you ensure your content is not putting your company or client in danger of a lawsuit? Here are a few places to start.
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The Next Web
For digital marketers and online content providers, creating viral content is the ultimate win. When a single piece of content gets 100,000 views, that’s 100,000 potential converts for your brand. Sounds impossible? Other people do it, and you can too – the key is to understand the science behind making content go viral.
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MATC classes meet in San Marcos, Round Rock, and online. Students have access to our excellent faculty, new usability lab, and networking opportunities in nearby Austin, Texas. Learn More
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STC
July is packed full of exciting new STC educational opportunities, and the video webinar series is just one of them! Have you registered for any of the webinars in the series yet? The first one takes place on July 1 and will cover getting started with video tutorials. Look for part two on July 15 when we'll cover scripts and voiceover in video. Seats are filling fast for the webinars in this series so register early!
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STC
The Virtual Track is a great way to get a taste of the Summit without having to travel. This completely online track will take place on June 22 and 23 and includes 10 carefully selected sessions from the overall Summit education program. During the breaks, you'll also have a chance to hear from STC about the latest news and programs, and discover technology trends from a selection of exhibitors. All you need to do is log on, sit back, and watch the action unfold in front of you in real time. Registration closes after today though so this is your last chance to register!
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STC
Organizations benefit in a number of ways from the Corporate Value Program (CVP), including group discounts. The CVP has been a successful program since its inception, as is evidenced by the quantity and quality of organizations that have joined. What better way to advance your team in technical communication than to join STC as a CVP member. Dues have been discounted for the remainder of 2015. For more information, contact Stacey O'Donnell, Membership & Corporate Relations Director, or call +1 (571) 366-1912.
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STC
STC proudly publishes both a monthly membership magazine (Intercom) and a peer-reviewed quarterly journal (Technical Communication), among other publications on technical communication. Stay ahead of the curve with print or digital subscriptions to these award-winning publications.
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Business 2 Community
Last year, LinkedIn opened up its Pulse publishing platform to its members and ultimately plans to roll out access to all 300+ million members. The ability to publish content that can be seen by LinkedIn's community has created an unprecedented opportunity for individuals to grow their influence and personal brands.
But with the increasing number of people publishing on LinkedIn, how is it possible to stand out and get noticed?
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The Next Web
From news sites to real estate, cards are everywhere on the Web today. Those little rectangles full of inclusive images and text have been so successful in Web design that they've almost become a default option when it comes to balancing clear aesthetics with simple usability. But don’t mistake trendiness for usefulness – there's a reason cards are so popular. As a design framework for organizing large amounts of content – image, headline, main text, call-to-action (such as a share button or link) – on an equal plane, cards have become the go-to structure for the container style of design.
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Business 2 Community
Marketers are producing more content than ever before. But too often, what's created is dull, unfocused and fails to get much interest from buyers. The gap between the elite marketers getting it right and those struggling is widening. Unless you want to keep wasting time and money on content that ends up in "content wasteland" and never gets read, you need a strategy for creating content that's exceptional.
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