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SocialTimes
More and more social platforms are embracing a visual approach. Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts.
According to a new infographic from Widen, you only have 8 seconds to capture the reader's attention with great creative before they scroll away.
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Skyword
We've all heard the phrase, "content is king." But what's the secret to being true royalty? The answer is pretty simple: All successful digital content — be it a video, blog post, or infographic — starts with good writing. Think about it: Even a video or podcast stems from an idea that is expressed in words, and oftentimes, writers are tasked with developing the concept and promotional strategy that will drive exposure and brand awareness. Whether you're a writer or a marketer, here's all you need to know about why the written word is more important to the content creation process today than ever.
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Econsultancy
James Carson, director of content at Made From Media, writes: "We can hardly guarantee our content will 'go viral,' but with all the success of publishers due to social sharing, I feel it's an idyllic goal for content marketers. But what are the key steps to getting your content distributed and (hopefully) reaching this goal?"
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Brafton
Hiring a content marketing agency to write B2B tech content is exciting and nerve wracking. You're investing time and energy, and much like hiring a new employee, there's anticipation, as well as an understandable fear that it could turn out to be a poor match. One in five companies Brafton works with operate in the tech and software space, so we've seen first hand how content fuels online marketing results. With these successes also comes the understanding that things can go wrong — and why. Here are three issues that can arise when outsourcing content writing, and how to overcome them.
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STC
In late summer/August, STC will open the call for proposals for the 2016 Summit, May 15-18 in Anaheim, California. This is your chance to make a difference and be an integral part of such an important conference in our industry. More details will be coming soon, but check summit.stc.org often in the coming weeks for updates. We hope to see your proposal!
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STC
Join us in August as we close out the video webinar series with parts 3 and 4 on tools in video and distributing video. You also don't want to miss "Every Page is Page One" by Mark Baker of Analecta Communications on Aug. 19. This webinar will be the follow-up to his popular "Information Architecture Bottom Up" webinar held on July 22 and will review why every page in your content is a potential page one for your reader. Join us for one of these webinars!
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STC
 Coming this Thursday, July 30, 2015, Adobe will host a free STC Member-Only Webinar on Discovering the Unexpected in NEW FrameMaker 2015. Register today!
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STC
TechComm 201 is a more advanced course that moves beyond the basic theory in TechComm 101. The focus is on soft skills, such as estimating and managing technical communication projects and working with SMEs; and technical skills, such as advanced editing, professional tool concepts, and Help Authoring concepts. If you've already completed 101, what are you waiting for? Continue growing as a professional and enroll in 201 today. Our next course will run for six weeks, from Sept. 3 to Oct. 8 (Thursdays) at 11 a.m.-12:30 p.m. EDT. We hope to see you there!
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STC
Students and professionals new to the field of technical communication can join STC for 30 percent off. No promo code is needed to receive all of the value for a fraction of the cost. Join today!
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STC
Have you considered running for the STC Board of Directors or Nominating Committee? Do you have colleagues with ideal qualifications to serve? If so, consider recommending yourself or others for consideration for Society-level office by Aug. 14, 2015.
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STC
STC members, the latest issue of the peer-reviewed journal Technical Communication is now online. Take advantage of one of the benefits of STC membership and access it today.
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Forbes
It is impossible to ignore the incredible impact that great design and user experience can have on business. According to a 2013 study, design-led companies have outperformed the S&P 500 by an immense 228 percent over the past 10 years.
The impact of design on business software is most visible in customer-facing applications and those used to manage internal tasks such as HR or sales force automation. But as businesses build and become more connected, the design of cloud-based business networks is gaining a new level of importance.
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Tech Cocktail
One of the reasons that great content marketing can be tricky for people who live and die by the metrics of banner ads and conversion rates is that, at its heart, effective content marketing is about telling really great stories that connects with audience. How do you tell stories about your business? Let's talk.
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Entrepreneur
Since the dawn of humanity, we have looked for tools and techniques to make production processes easier. Even early farmers utilized plows, seeders and irrigation systems to scale harvesting. And Henry Ford leveraged assembly lines and specialization to ramp up production of the automobile. Without effective techniques and tools to scale production, production departments would have a hard time meeting consumer demand without sacrificing quality.
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Skyword
How can we get people to binge on our brands? Everyone loves a good story. But why? What is it about story that is so addicting? According to recent studies, it’s the emotion drawn from the story — not the facts — that move us to action. Emotion is what inspires us to keep watching — to crave the next episode more than a junkie craves crystal meth.
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