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Econsultancy
When it comes to lead generation, we often rely on the trusty e-book, especially in the B2B world.
They've long been known to have highly perceived value and convert well.
However, not much has changed over the years. A whitepaper is still a whitepaper. You fill in a form, you download it, you read it. How can we spice the trusty eBook up and make it more engaging?
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Business 2 Community
First, remember that every sentence has a purpose. No one's on your site to read. They're on your site to get something done. Make sure every sentence does the work of communicating value, benefits and brand reliability. In particular, keep your headings focused on ideas that help your users.
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Skyword
More isn't always better. No matter your topic, simple prose will serve you better than complex, wordy sentences. Not only does concise writing get your point across more clearly, it also stretches your reader's attention span (a key factor for successful content creation). Everyone from Ernest Hemingway to Dr. Seuss agrees: When it comes to good writing, less is more.
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The Huffington Post
Compared to our pre-digital forebears, we're expected to produce torrents of writing: emails, text messages, blog posts, social media, presentations. That's because publishing all that stuff is easier than ever. The trouble is, the actual writing isn't — especially if you care about quality.
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STC
Your membership will continue to keep you at the forefront of what’s happening in the world of technical communication. As you already know, STC provides a great range of member benefits that were a major factor in your decision to join.
Enjoy a limited-time offer by renewing early and paying only $195 (reg. $225) for your 2016 Classic membership. Use discount code STC2016 on the payment page to receive your $30 savings.
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Change how technical documentation is developed and disseminated with Fluid Topics dynamic publishing solution. Empower users with accessible, personalized and contextualized content.
Fluid Topics gives life to digital information so that your users are free to dynamically reuse, shape and share the content they need whenever they need it.
Check out our Online Demo
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STC
The 2016 membership season is now open. New members can join STC and enjoy 15 months for the price of 12. STC is an exciting place to be thanks to its outstanding member benefits. We provide value to our members through our job bank, education, publications, corporate discounts, and community networking. No promo code is needed for this offer. Join today and start increasing our network and your net worth.
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STC
STC has reduced the price of the 2016 Gold Value Package membership from $425 to only $395. Renew or join STC today and receive the same Gold membership benefits at the reduced price.
There is no promo code needed, so renew or join today. If you are considering joining as a new member, sign up now and get 15 months for the price of 12.
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STC
Three new courses get underway next month! The first is "DITA from Legacy to the Future," led by Bernard Aschwanden. This course begins Oct. 6 and is developed for people who need to learn about DITA and want the basics of the software tools that work with it. The second is "Developing Effective User Documentation" with Sharon Burton, beginning Oct. 15. Back by popular demand, this course teaches you what "delightful" user documentation is and how to create it, how to plan meeting deadlines and deliverables, and how to meet the cost requirements of your company. Third is the ever-popular "TechComm 101" with Leah Guren, which kicks off Oct. 20. This course is the fastest, most efficient way to jump-start your career in technical communication.
Finish the year strong and register for a Q4 course today!
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STC
Are you interested in sharing your knowledge at the industry-leading technical communication conference? Now is your chance! The 2016 STC Summit will be held May 15-18 in Anaheim, California, and we're inviting you to contribute your ideas, studies, experience and expertise via our call for proposals. All proposals must be submitted by 11:59 p.m. EDT (GMT-4) on Oct. 5, 2015 (deadline extended!), using our online submission system. This is your last chance to submit a session proposal, so put those finishing touches on it and enter your submission today!
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STC
Summit Playback is an online collection of the conference's content with audio and PowerPoint synched together, and its content can be revisited after the conference to help ensure you stay up to speed between Summits. It's the next best thing to joining us in person. If you haven't heard, 2015 Summit Playback is now available!
If you attended the 2015 Summit, you receive complimentary access to Playback anytime between now and March 31, 2016. But STC members who didn't attend only have until Sept. 30 to receive an exclusive $50 savings on the live recordings. This is your last chance to save, so hurry and access Playback soon!
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STC
Beginning with the February 2016 issue of Technical Communication, the cover of the journal will be a juried space (of approximately 20x20 cm or 8x8 inches) for graphic artists. Each issue will offer the opportunity for a theme-related submission of diagrams, drawings, collages, infographics, cartoons, comic strips, or brief graphic narratives. The theme for the cover of the February 2016 issue is "The Future of Technical Communication." Visit http://techcomm.stc.org/propose-a-cover-illustration/ for more information.
STC
Available to all STC members, the September issue of Intercom, with a theme of change management, is now online. Take advantage of one of the benefits of STC membership and access it today.
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Harvard Business Review
Lots of articles about giving good presentations focus on structure and style. Tips focus on the role of stories to get people interested in the material, the value of summaries at the end of talk, and the many facets of presentation performance — things like how you should stand and ways to use your hands and arms as you speak. At the foundation of any presentation, though, is a fundamental goal that is often overlooked in helping speakers to design their presentation: that the presentation change the audience in some way.
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The Huffington Post
According to Alyssa Montague, SharePoint Administrator, "Technical writing skills are possibly one of the most important aspects of a successful career. To effectively communicate the solutions to complex problems, you must speak the same language as the other professionals in your field. If they cannot follow your logic, they will be unable to review your work, provide feedback, and collaborate. Without the respect and understanding of your peers, your ideas will never come to life before the general public."
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Entrepreneur
Content marketing is fast becoming the standard. While the premise of providing valuable content for your consumers is great for relationship building and creating die-hard fans, it can take time and energy to properly manage. All the typical social-media platforms and marketing tools must be deployed and consistently updated with content.
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ATD
Asynchronous e-learning courses can take many shapes and sizes. However, there are certain elements that are common among most courses. Starting out with an understanding of these elements will help prepare you for discussions on planning and analysis.
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