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Skyword
Try this experiment the next time you step out of your office:
Stand on the corner of a busy intersection — a place where you can observe a variety of people on their way to work, lunch, home from the gym, and other places. Look as far down the road as possible to give yourself enough time to take note of each person's mannerisms — how they hold themselves, if there is consistency in their facial expressions, and their reaction to your own behavior as you watch them pass by.
There is a lot we can learn by observing how people carry themselves.
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Poynter
To be a good writer, you have to learn to write slow. Some sentences or passages just take a long time. But slow writing need not be the norm. In journalism, the goal should be fast writing – or at least faster writing.
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Futurity: Research News
A new book uses insights into the reading brain to give writers clear-cut, science-based guidelines on how to write anything well, from an email to a multi-million-dollar proposal.
Yellowlees Douglas, an associate professor of management communication at the University of Florida, wrote the book to satisfy her frustrated students' needs for a guide to writing that "didn't just tell my students to imitate Hemingway, as one of them put it," Douglas says.
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STC
In the ever-changing world of technical communication, STC has managed to provide benefits to our members that have proven value. Join STC now and get 2 months free. No promo code needed to join!
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STC
Being a member of STC gives you access to great discounts. Renew early and continue to stay connected in more ways than one. Renew early and save $30 by entering promo code STC2016.
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Change how technical documentation is developed and disseminated with Fluid Topics dynamic publishing solution. Empower users with accessible, personalized and contextualized content.
Fluid Topics gives life to digital information so that your users are free to dynamically reuse, shape and share the content they need whenever they need it.
Check out our Online Demo
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STC
We have dropped the price of our Gold Value Package to only $395! Our most valuable membership category has been reduced. If you sign up as a Gold member you receive even greater member discounts on our professional development and publications.
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STC
We heard your feedback! You wanted to see this popular course by Sharon Burton brought back, so we delivered. "Developing Effective User Documentation" starts next Thursday, Oct. 15, at 2:30-3:30 p.m. EDT. This six-session course provides specific ways to meet everyone's needs (including your users', management's, and the customer experience team's) and not make you crazy in the process. You'll learn what "delightful" user documentation is and how to create it, how to plan meeting deadlines and deliverables, and how to meet the cost requirements of your company. Seats in this course will fill fast, so register soon!
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• Translation of technical manuals and marketing
collateral
• Website and software localization
• Development of multilingual elearning modules
• Desktop publishing, document re-creation and
graphic design
• Interpretation-Simultanious and Consecutive
• Multimedia content: Voiceover, Dubbing and
Subtitling
As a boutique language service provider, ICD translation is flexible and agile.
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Samsung for Business
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As businesses adopt mobile technology at an unprecedented pace, the need for best-in-class mobile devices, support and services is growing rapidly. Samsung Mobile is committed to supporting businesses' mobile-first initiatives, offering a comprehensive portfolio of enterprise solutions.
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STC
TechComm 101 begins again on Oct. 20, 11:30 a.m.-12:30 p.m. EDT. This seven-session course is the fastest, most efficient way to jump-start your career in technical communication. It covers key theory that you can immediately apply to your work, as well as giving you the skills you need to continue to learn and grow. Each element of theory is presented with hands-on exercises, real-world examples, and plenty of discussion.
This is the last time we'll offer this course in 2015 so if you can’t make it, you’ll have to wait until 2016 for the next installment. But why wait if you don’t have to? Make room for this one on your 2015 calendar and avoid the rush at the beginning of the year. Enroll today!
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STC
It may be 220 days away (not that we're counting!) but we've already got Summit on the brain. Do you? If not, it's time to get in gear and talk to your boss about your plans to attend in 2016. We'll be in sunny Anaheim, California, May 15-18, just steps away from exciting theme parks, restaurants, and a busy city center. While attending the Summit, you can expect to find plenty of education sessions, networking opportunities, and ideas that inspire. So what are you waiting for? Talk to your boss now and make sure the 2016 Summit is in your company’s budget!
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Business 2 Community
Better content leads to a better campaign. When the quality of your content is elevated, you'll see higher readership, better publication outlets, greater reader retention, more traffic and better relationships with your consumers. Unfortunately, some marketers struggle for years to develop better content, only to fall short of any meaningful improvement. It takes months (sometimes years) to develop a feel for your target audience and establish a process that allows for the curation of better titles and better writing.
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MarketingProfs
As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin.
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Skyword
When it comes to Web content, you need to predict what people want to see. Forget the flashy landing page or homepage design. People are not spending their time navigating through your website with category links and drop-down menus.
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Entrepreneur
In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers — these are just a few to have laid claim on the title of "The Next Big Thing" in marketing.
Today, dynamic content is the new contender, and for good reason. It's poised to deliver in a big way for the industry.
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