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Skyword
Can you teach someone to be a good writer? The answer is "Yes, of course." Writing, like woodworking, is a craft. You create, by hand. The more you do it, the better you become. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story — fiction, non-fiction or otherwise.
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MarketingProfs
Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. That should be nothing new, but the criticality of having a documented content marketing strategy is. Seems like common sense to put a content strategy and plan in writing, right? But, only 32 percent of B2B marketers say they have a documented content marketing strategy, and 48 percent say they have a strategy but it's not documented, according to research by the Content Marketing Institute and MarketingProfs.
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eMarketer
More than half of U.S. marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed. A September 2015 Smartling study found that 52.6 percent of respondents were either creating content only in English or in English plus one other language. More than one-third (36.8 percent) have two to four languages in their portfolio in addition to English, and 10.6 percent have at least five.
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STC
By joining the Society for Technical Communication (STC) today, you are guaranteed to receive measurable value. You will also be entered to win a $50 Amazon gift card. This offer is only good until 20 November. STC provides exceptional continuing education programs, award-winning publications, and a robust job bank. If you sign up now, you will receive the new Salary Database for FREE.
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STC
We want to thank you for being a member of STC in 2015. When you renew early, you not only save, but you ensure you're always connected to STC's value. Renew your Classic membership today and receive a $20 discount for a limited time only. Enter promo code STC2016 at the check-out page.
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• Translation of technical manuals and marketing
collateral
• Website and software localization
• Development of multilingual elearning modules
• Desktop publishing, document re-creation and
graphic design
• Interpretation-Simultanious and Consecutive
• Multimedia content: Voiceover, Dubbing and
Subtitling
As a boutique language service provider, ICD translation is flexible and agile.
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Samsung for Business
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As businesses adopt mobile technology at an unprecedented pace, the need for best-in-class mobile devices, support and services is growing rapidly. Samsung Mobile is committed to supporting businesses' mobile-first initiatives, offering a comprehensive portfolio of enterprise solutions.
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STC
The 2014-2015 Salary Database is now available! All 2016 members will receive a free copy of the Salary Database PDF, which includes charts, maps, and an evaluation of technical communicator employment trends compared to the economy as a whole. The STC Salary Database is a tool that can be used to conduct more powerful job searches, make a strong case for a raise, or prepare department payroll budgets.
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STC
Although 2015 is nearing the end, STC's live webinar series are still up and running! Don't miss out on upcoming hot topics and industry trends webinars, such as the 2015 Salary Database: Utilizing the Information and Key Trends, presented by Michael Becher, which is chock full of industry insights that STC members are privy to when they sign up for this Free Member-Only Webinar; Conducting Interviews with SMEs presented by Cheryl Landes, who will answer questions and provide additional tips for conducting effective interviews; Social Media and Its Implications for Content Strategy presented by Pam Noreault, who will dig into social media and how it impacts more than our personal lives, and more. See a full list of the upcoming webinars and register today!
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STC
Mark your calendars! Registration will open for STC's 2016 Summit on Tuesday, 1 December 2015. Start making plans now to attend the premier technical communication conference, STC's 2016 Summit, May 15-18 in Anaheim, California! This will be a great opportunity to network with fellow industry professionals, attend hot topic education sessions, and enjoy the city among exciting theme parks, restaurants, and the beautiful California weather. Don't forget to talk to your boss now and make sure the Summit is in your company’s budget! Learn more about the Summit, including hotel and registration rates, by visiting www.summit.stc.org.
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Tech Cocktail
Technical writing is more demanding than that of your everyday content writing because it has a clear purpose — to present a tech product in simple language as to be understood by ordinary people. So here are some precious insights about how to successfully complete your job in this working field.
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Business 2 Community
Infographics are one of the top forms of visual content used by businesses, and with good reason. People process visual information faster than textual information, and 65 percent of the population are visual learners. Many companies have incorporated infographics into their circulation of visual content.
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Skyword
Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth. One specific area of content performance that is essential to understanding how your audience is finding your content is source/medium data.
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Popular Science
Today there are six or seven thousand languages worldwide. Over the course of the next century, there are going to be only about six or seven hundred. The more-common languages will eat up the ones that are geographically isolated or spoken by only a few people. Technology and globalization play a big role in this shake-up. The amount of media that we can listen to and watch nowadays was unthinkable 50 years ago.
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