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Mark your calendars now for the
FIRST TIRE & AUTOMOTIVE Convention & EXPO in Texas!

Join the Texas Tire Dealers at the Marriott Town Square in Sugar Land, Texas,
from April 23-25 for the 2014 Tire & Automotive Expo.

You don't want to miss the Golf Classic at Greatwood Golf Course; the informative General Sessions on topics such as marketing, new auto technology and labor issues; and you definitely don't want to miss out on the Happy Hour and Casino Night and the end of the busy day of networking at the EXPO!

Click here to find out what else is in store for you at this year's event.
Or, if you're already convinced you should attend, click here to register!

The 2014 Tire & Automotive EXPO offers opportunities for increased exposure and participation for your company. In addition to exhibit tables, there are several Sponsorship Levels that permit companies of all sizes to take part in the convention without the added expense of setting up large exhibit booths. For more info, and to register, click here.


RMA: Tires are built for more speed
Modern Tire Dealer
When it comes to tires with higher speed ratings, 2013 was a year of growth across the board, according to the Rubber Manufacturers Association. In the domestic replacement segment, H-rated tire shipments were up 6.3 percent, while V-rated shipments were up 10 percent. Tires Z-rated and higher were up 3 percent. The following is the breakdown of the passenger tire shipments by speed rating, in millions (2012 shipments are in parentheses).
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Health care reform rules limit benefits waiting period
Tire Business
Newly hired employees must be offered health insurance coverage no later than 90 days after they begin work under final health care reform law regulations. The regulations, jointly issued Feb. 20 by the Internal Revenue Service and the departments of Labor and Health and Human Services, involve a provision in the Patient Protection and Affordable Care Act that will limit health insurance coverage waiting periods to 90 days, effective in 2015. Like the proposed regulations, the final rules say waiting periods may not extend beyond 90 days, with all calendar days, including weekends and holidays, counted.
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Executive predicts OTR tires to rebound in years ahead
Rubber News
Shipments of off-the-road tires in the U.S. are expected to rebound this year after plunging 21 percent last year. That's according to Tim Easter, director of OTR sales at Yokohama Tire Corp., who delivered the industry's annual OTR tire trends report during the Tire Industry Association 2014 Off-the-Road Tire Conference on Marco Island. Easter based the forecast on expectations that the U.S. and Canadian economies will show signs of growth this year, even if growth is limited to just a couple of percentage points.
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Flex-fuel vehicles and E85: Why ethanol isn't making its numbers
Green Car Reports
When the U.S. Energy Independence and Security Act was passed in 2007, ethanol was viewed as a way to cut gasoline consumption and reduce dependence on foreign oil. Seven years later, times have changed.

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Retreaded tires and wholesaling: Is it a dying business?
Modern Tire Dealer
Retreaders in the United States stayed busy and were able to make more money in 2013. According to the 2014 Modern Tire Dealer Facts Issue, the average price of a retreaded truck tire was $250.04 in 2013, a pricing increase of 9.6 percent over 2012.

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Back to the future with Ford bioplastics
By Don Rosato
Sustainability is a megatrend driving innovations in automotive plastics with bio-based plastics gaining increased acceptance in the automotive industry. The Ford Motor Company is at the forefront of this trend, touting numerous renewable products in its vehicles.

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American competitiveness demands immigration reform
Harvard Business Review
Most Americans have come around to the view that attracting skilled immigrants is good for the U.S. economy. The Republican immigration reform principles released this month noted the thousands of foreign students studying at U.S. universities and called for retaining "these exceptional individuals to help grow our economy." President Barack Obama in his State of the Union address said, "when people come here to fulfill their dreams — to study, invent, contribute to our culture — they make our country a more attractive place for businesses to locate and create jobs for everybody." The news that immigration reform may not be progressing this year is bad news for immigrants but even worse news for American companies.
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A unique dual concept of tire retreading and recycling for the future
Modern Tire Dealer
There is no doubt that like most other continents, Europe is a consistent hive of productive activity. However, every now and then a really important technological advancement takes place with the potential to provide groundbreaking advantages for the worldwide tire market. Continental AG opened a unique new ContiLifeCycle truck tire production plant in Hanover, Germany. The plant not only offers cutting-edge truck and bus tire retreading facilities, but also incorporates a proprietary industry scale recycling unit, making it the very first operation of its kind anywhere in the world.
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Marketing blahs? Try these upgrades to old-school strategies
Business 2 Community
For many small business owners, the local market is still the best source of business. Businesses of all kinds rely primarily on local customers to patronize and recommend them. No doubt you've invested in local marketing and advertising, but if you're feeling stuck, it may be time to breathe new life into old marketing techniques. Consider revising the following old-school strategies to boost your marketing efforts.
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2014 Kia Sportage recall for incorrect tire pressure label
The News Wheel
Kia has voluntarily recalled nearly 12,000 of its 2014 model year Kia Sportages due to incorrect labeling regarding tire pressure. In total, the 2014 Kia Sportage recall affects 11,961 Sportages manufactured between Sept. 30, 2013, through Jan. 11, 2014. The automaker's best-selling compact crossover has a sticker located on the driver's side center pillar that recommends that drivers fill their tires one to two PSI below the correct number.
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Missed last week's issue? See which articles your colleagues read most.

    Burgeoning auto inventories don't bode well for industry (Rubber News)

Don't be left behind. Click here to see what else you missed.

Lift simplifies wheel removal
Fleet Owner
A new mobile lift from Rotary Lift simplifies heavy-duty wheel removal, the company said. The MW-500 Mobile Wheel Lift can remove and position any size wheel or tire weighing up to 500 lbs. "The removal and installation of heavy-duty tires and wheels can be a difficult, time-consuming process that sometimes involves two or more technicians," said Ron Lainhart, parts & service manager for Rotary Lift. The lift's arms are spaced wider than those on Rotary Lift's MW-200 light-duty wheel lift to facilitate moving heavy-duty wheels and tires.
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Texas government will pay up to $20 for unusable tires
Laredo Sun
The government will pay Laredoans for unusable tires on Sat., March 1, in the parking lot of the Arena. Citizens can get up to $20 depending on the number of tires and must have a valid photo ID along with a utility bill (water, electricity) as proof of local residence. Preventing the proliferation of mosquitoes as the cause of dengue and the West Nile virus, this spring, the municipal departments of Environmental Services, Health and Solid Waste, will have their annual campaign on March 1.
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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644 
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