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Texas Tire & Automotive EXPO THIS WEEK

2015 Texas Tire & Automotive EXPO
April 16-18, 2015
Westin Stonebriar Resort

1549 Legacy Drive
Frisco, Texas


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INDUSTRY NEWS


What were they thinking? Tires get no respect from lawmakers
Modern Tire Dealer
When it comes to congressmen, there appears to be no happy medium. They either don't think at all or think too much. A bit harsh and exaggerated? Sure. But two ripped-from-the-headlines stories show both extremes happen.
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Ball joints and tie rod ends are important safety components
Tire Review
Any good alignment technician knows that steering linkage is the most critical part of the steering system because worn linkage can not only cause excessive tire wear, it can also become an important safety and liability issue. If, for example, a tie rod end or tie rod adjusting sleeve breaks, the driver will immediately lose steering control of his vehicle. Consequently, it’s important for all parts and service professionals to emphasize safety when selling steering linkage parts.
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NHTSA chief plans auto CEO summit
The Detroit News
The head of the National Highway Traffic Safety Administration plans a summit this summer with the chief executives of major automakers that will address the auto industry's safety culture in the face of 2014's record-setting recalls. NHTSA Administrator Mark Rosekind told reporters at the New York International Auto Show on April 9 in a roundtable discussion that he plans a meeting sometime around June.
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Forget campaigns: Build your marketing stack
By Randall Craig
Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run?
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Hyundai to replace tires on all 2015 Genesis sedans
Consumer Reports
Hyundai Genesis drivers are about to get a fresh set of tires, free of charge. Owners of the current-generation Korean luxury sedan — redesigned for the 2015 model year — will be receiving a service bulletin notifying them that Hyundai will replace their current tires with a different brand, due to the possibility of vibration and road noise.
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Auto industry rushes to meet 2025 fuel efficiency guidelines
Upstate Business Journal
After 800 miles, you’ll still have gas. Or at least you should, if automakers manage to more than double their corporate average fuel economy standards to 54.5 miles per gallon by 2025, up from the approximately 25 miles per gallon that vehicles average today. In 2012, the Obama administration announced vehicle fuel-efficiency standards requiring that the U.S. auto fleet, including cars and light trucks, average 54.5 mpg by model year 2025.
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NHTSA: Higher speed limits to blame for truck tire failures
Rubber & Plastics News
Increased highway speed limits in several states are the likely cause of the failure of several Michelin XZA tires on the steer axles of auto hauler trucks, the National Highway Traffic Safety Administration said in a recently completed investigation. NHTSA’s Office of Defect Investigation began a probe Oct. 6, 2014, of Michelin XZA 295/60/R22.5 tires manufactured in 2014.
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Japan electronic giants embrace autos after consumer-goods struggles
Automotive News
After pitching his company's PlayStation Vue cloud-based TV service and top-shelf Alpha 7S digital camera, Sony Corp. CEO Kazuo Hirai made a telling, if abrupt, segue. The Japanese consumer electronics giant is targeting a new market, Hirai announced — the mammoth auto industry. "This growing automotive segment has enormous potential," Hirai told the crowd in January at the International CES in Las Vegas. "We're aiming to take a leading position."
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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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