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TIA issues stormwater best practices
Modern Tire Dealer
The Tire Industry Association's Environmental Advisory Council has issued best management practices intended to provide clarification and guidance for stormwater management at tire and battery automotive service facilities. TIA says stormwater is the precipitation that accumulates on the tire and battery automotive service facility's property. Stormwater systems normally flow directly to a creek, river or lake without treatment. This best management practice describes steps that tire and battery automotive service facilities should undertake to minimize their impact on stormwater runoff.
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AAA: Fourth of July travel rises 1.9 percent
USA Today
Spurred on by a renewed willingness to take on credit card debt, 41 million people will hit the road and take to the skies for the Fourth of July holiday weekend, according to auto club AAA. That would represent a 1.9 percent increase over the 40.3 million who traveled last Independence Day. More than 8 in 10 travelers, 34.8 million, will travel by automobile, the highest level since the pre-recession holiday in 2007.
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Female tire repair specialist leads a thriving career
Tire Review
Tina Neely is a tire repair specialist at the Allied Oil and Tire Co.'s retread facility in Omaha, Nebraska. "Fully treaded this retread weighs more than me. This one will be about 150 pounds when it's done," Tina Neely told WOWT-TV, a local TV station covering Omaha. Neely is five feet tall and 115 pounds, but that doesn't hinder her from doing her job. "I was always a tomboy. I was always helping my dad with cars and with tools," continued Neely.
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Using social media to grow your email list
By Mayur Kisani
Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. Social media can be a great supplementary tool — to engage prospects and customers, build relationships with them and also generate leads. The more leads you have, the more sales you can possibly make. It is a simple and direct relationship. Here's how you can use social media to grow your email list.

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7 outstanding content marketing tips for small businesses
Search Engine Watch
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings.

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Green car owners overlook low rolling resistance tires
Modern Tire Dealer
The U.S. Department of Energy says up to 15 percent of fuel consumed by a car is used to overcome a passenger tire's resistance to the road. Studies by Green Seal Inc., a nonprofit environmental standard development and certification organization, show low rolling resistance tires can reduce fuel consumption by 1.5 to 4.5 percent.

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Will your car one day capture all its carbon emissions?
Green Car Reports
Producing carbon dioxide is an unavoidable part of burning fuel in cars. The problem with this of course is that carbon dioxide is a greenhouse gas. And the more cars there are on the road, the more sources of this greenhouse gas there are. The concept of carbon dioxide capturing has been theorized for a while now, but researchers at Saudi Aramco and ExxonMobil are starting to take it seriously. Carbon capture would first be applied to large-scale applications, like power stations. Those burn carbon-based fossil fuels too. But a smaller system could be applied to road vehicles, and in theory, fitted to almost anything.
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RMA focusing on tire repair education — not legislation
Tire Business
The Rubber Manufacturers Association is not pursuing tire repair legislation in the states this year but is focusing more on public education about proper tire repair, according to Dan Zielinski, RMA senior vice president of public affairs. The association does, however, plan to focus on introducing and passing model legislation on used tires, and the association's used tire bill language does overlap to a degree with the RMA's general guidelines on tire repair. Under the provisions of the used tire bill, no used tire with an improper repair may be sold. Tires subject to a safety recall, or that have visible damage or less than 1/16-inch tread depth, are also forbidden from being sold. On the other hand, used tires that have been properly repaired and meet other safety criteria are fine for sale under the RMA model bill.
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Study: Yes, there are benefits of offering free WiFi
Small Business Trends
It's gotten much more common today to find businesses that offer complimentary WiFi for their patrons, especially in cities. Still, there are many places outside of Big-City-America where free WiFi is the exception and not the rule. If you are on the fence about whether to offer free WiFi to your customers, you may be wondering: Is there any real evidence of the benefits of offering free WiFi? One recent study suggests that small retail businesses are indeed seeing a return from offering complimentary WiFi to their customers.
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Reeling in tire sales
Modern Tire Dealer
Wayne Williams writes, "There is no escaping, once you are in the tire business, you're pursued by the tire paparazzi. Neighbors, friends and family are constantly asking about tires; you are at a restaurant, the grocery store, watering your front yard, you can't get away from it. Sometimes, when I can't spend as much time with them as I'd like, I refer these pesky people to a well-done dealer's website for reference. However, they are usually relentless. Why? Because we have what they want: Personalized, professional service."
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