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INDUSTRY NEWS


NHTSA seeks to alter tire ID code
Tire Business
The National Highway Traffic Safety Administration wants to change the internationally recognized tire plant identification number to a three-symbol code from a two-symbol code because the agency's database supposedly is running out of two-symbol codes. The agency also wants to standardize the length of the alphanumeric TINs at 13 symbols for new tires and seven for retreads, according to language in a proposed rule that would amend the format of tire identification numbers — issued by the U.S. Department of Transportation — that are molded into tire sidewalls for identification purposes in safety recalls.
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Report: 1.2 billion vehicles on world's roads now, 2 billion by 2035
Green Car Reports
Calculating the total number of motor vehicles on the planet is an inexact science, but the number is growing rapidly. The automotive trade journal Ward's Auto had estimated that the total crossed 1 billion vehicles sometime during 2010. Now, an industry analyst has calculated that the total vehicle number is 1.2 billion already.
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Mastering the fine art of pricing
Modern Tire Dealer
Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires. Pricing is so much more than selling price minus cost of goods sold. Let's look at pricing from a different dynamic, let's look at "dollars" and "sense," let's look at the "math" and the "psychology" and how a sound strategy, pricing perceptions and individual consumer needs work together.
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Chrysler Group recalls 10,700 SUVs to fix unintended acceleration issue
4 Wheel News
Chrysler Group is recalling around 10,700 sports utility vehicles to repair an issue that could cause unintended acceleration when in cruise-control mode. The recall covers certain 2014 Dodge Durangos and Jeep Cherokees, Grand Cherokees and Grand Cherokee SRTs assembled between Jan. 16 and April 17, 2014. Majority of the recalled units are with dealers or in transit to dealers, Chrysler said on its website. Around 6,100 of the affected units are in the United States, 950 in Canada, 425 in Mexico and 3,200 outside the North American Free Trade Agreement region.
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Car seat sensors aim to curb drowsy driving accidents
By Stephanie McKenzie
Many automobile accidents around the world are caused by tired drivers falling asleep at the wheel. Now, a U.K. company is aiming to help alleviate this deadly problem. New car seats are being developed with electronic sensors knitted into the fabric that alert drivers if they begin to fall asleep behind the wheel. These car seat covers are in the developmental and research phase right now. However, if they are brought to market, they have the potential to save a lot of lives.

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Most 'gas pains' usually self-inflicted
Tire Business
Prudent service personnel should be cautious when discussing fuel-consumption issues with customers. Ultimately, the root causes of customers' complaints about their vehicles' gas mileage may be beyond the control of a tire dealer and/or service shop operator. Some service writers and technicians have handled the questions very effectively and represented the business very well. However, others bungled badly by making assumptions and taking a customer's pronouncements as facts. Please consider the following factors and observations. If nothing else, they may save you from overpromising and under-delivering gas mileage numbers to customers.

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New Goodyear airship named 'Wingfoot One'
Modern Tire Dealer
The Goodyear Tire & Rubber Co. announced that Wingfoot One is the name of the company's newest airship, a semi-rigid, Zeppelin model LZ N07-101 assembled at Goodyear's Wingfoot Lake airship hangar and unveiled in March. Wingfoot One was selected from nearly 15,000 names submitted in an online public contest that started four months ago. A panel of Goodyear judges narrowed the submissions to 10 finalists before a final round of public voting determined the name of the newest addition to the Goodyear fleet of airships.

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Air fuel ratio sensors vs. oxygen sensors
Tire Review
With fuel prices rising, the need for accurate air/fuel mixture monitoring is more important than ever. The engine computer needs to know what the fuel mixture is with a high degree of precision so it can optimize fuel economy as well as emissions. If the information received by the powertrain control module (PCM) from its sensors is not accurate, it may command too much fuel or not enough. A rich mixture wastes fuel, while a lean mixture may misfire and waste power (while also causing a big increase in hydrocarbon emissions).
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Business owners want clean water rules
Environmental Leader
The majority of small business owners favor federal protection of clean water and agree that clean water is necessary for a healthy economy and job creation, according to a national poll released by the American Sustainable Business Council (ASBC).
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Chinese tire tariffs may surpass 60 percent
Modern Tire Dealer
Would you believe a 60 percent tariff? That is a possibility, according to a report by Exane BNP Paribas. On July 22, the United States International Trade Commission determined consumer tire imports from China may or may soon be "materially" injuring the domestic tire industry. The decision begins a process that may lead to a 60 percent additional tariff, "plus 26 percent punitive tariffs," according to Exane. "The Chinese Rubber Industry Association has said that should this materialize, it would be impossible to import tires from China, and that it would demand the Chinese government take countermeasures." The tariffs would be in addition to the 4 percent duty already in place on consumer tire imports from China.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    A 3-step approach to tire aging findings (Modern Tire Dealer)
Lifts: Raising vehicles and expectations (Tire Review)
EPA seeks real-world tests of mileage claims (Tire Business)
Coalition rallies to dump the state franchise tax in 2015 legislative session (Texas Public Radio)

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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644 
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