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INDUSTRY NEWS


CUV/SUV segments branch out
Modern Tire Dealer
There are plenty of reasons for tire makers to be optimistic about the CUV and SUV tire markets in the United States. A declining unemployment rate and a rebound in housing have created good economic conditions, and consumers are spending money on vehicles. They're also driving more, and a growing number of the vehicles they choose to drive are CUVs.
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Consumer groups demand quick end to government shutdown
Rubber News
A coalition of consumer groups has sent an open letter to all members of Congress, urging a quick end to the ongoing government shutdown for the sake of public safety. "Consumers rely on the government to ensure the safety of the food they eat, the air they breathe, the products they use, the care they drive and the planes on which they fly," the Oct. 11 letter said. "Many of these consumer protections have been significantly curtailed as a result of the shutdown."
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Share your expertise with others
MultiBriefs
In an effort to enhance the overall content of TTDA Today, we'd like to include peer-written articles in future editions. As a member of TTDA, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. The only true stipulation we have is that you don't promote a specific product or service. It's not to say that you can't mention new technology or a new procedure associated with a specific company, but the article can't be an advertorial. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Don't undervalue repairing older vehicles
Tire Business
Some tire dealers and service shop operators resist working on older cars and trucks. However, successfully repairing older vehicles is an effective way to win new customers in today's ultra-competitive automotive service market. What's more, the approach can boost the loyalty of existing customers who are stretching their pocketbooks in order to keep an existing vehicle operating reliably. Saving a vehicle from salvage — or from being parked for a while — is an enormous victory for money-strapped motorists.
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Looking for similar articles? Search here, keyword(s): Older vehicle maintenance.


How health care reform changes impact the small business owner
Small Business Trends
As an employer, you may find yourself thinking that you have yet to address health care reform requirements for your business. According to the 2013 Aflac WorkForces Report, which sheds light on the attitudes, fears and expectations of workers when it comes to health care reform, employees have concerns about their benefit options and how health care reform may affect those benefits. If you can quell their fears by establishing their benefits options sooner rather than later, you will find your workforce far more at ease about upcoming changes.
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Understanding social media customers
Social Media Today
Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers.

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4 ways to build — and improve — customer relationships
Fox Business
Every successful company knows the importance of keeping customers happy. However, doing so can be much easier said than done.

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Payroll cards offer alternative for businesses and employees
Small Business Trends
Employee debit cards offer a convenient alternative to paper checks. A payroll card allows businesses to avoid higher payroll fees.

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TIA releases winter tire replacement video
Modern Tire Dealer
The Tire Industry Association has released a training resource that covers the installation guidelines and safety advantages of winter and studded tires on passenger and SUV/LT vehicles. Winter Tire Replacement is a 15-minute video that retailers can use to explain the differences between all-season and winter/studded tires. The video was made possible by a grant from Nokian Tyres to the TIA Foundation.
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Texas drops 2 spots in national business tax ranking
The Texas Tribune
Texas has the 11th-best business tax climate in the country, according to the latest version of a widely cited national report. It's the first time Texas didn't make it into the top 10 of the Tax Foundation's annual State Business Tax Climate Index. Texas had ranked ninth among all 50 states in the last two years.
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Truck tire inflation: Clearing the air
Tire Review
It's common knowledge in our industry that all tire guys preach the benefits of maintaining proper truck tire inflation. With recent steep escalations in tire pricing, coupled with all-time high emphasis on the best fuel economy possible, most fleet managers are now devoting more time to reviewing and possibly revising inflation maintenance programs.
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Have a life outside your business
Inc.
Are your weekends your own? If you returned to work Monday feeling more ragged than refreshed, you don't really own your downtime — and that's a problem. You already know that taking breaks to refresh your mind is good for creativity and productivity. But I'd be willing to bet that most entrepreneurs have trouble putting this into practice. It starts by reclaiming your downtime. Here are four tips to do just that.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Payroll cards offer alternative for businesses and employees (Small Business Trends)
Proper tire storage (Tire Review)
Employers turning to high-deductible health plans (Tire Business)

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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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