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INDUSTRY NEWS


Tire safety: Everything rides on it
National Highway Traffic Safety Administration and U.S. Department of Transportation via KTRE-TV
Studies of tire safety show that maintaining proper tire pressure, observing tire and vehicle load limits by not carrying more weight in your vehicle than your tires or vehicle can safely handle, avoiding road hazards and inspecting tires for cuts, slashes, and other irregularities are the most important things you can do to avoid tire failure, such as tread separation or blowout and flat tires.
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TIA issues 2014 TPMS Chart
Tire Business
The Tire Industry Association is accepting pre-orders for its latest TPMS Relearn Chart, which contains descriptions of tire pressure monitoring systems on domestic and import vehicles from model years 2008 to 2014. The chart serves as a quick and comprehensive reference guide for technicians to consult in servicing most vehicles equipped with TPMS, TIA said.
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Ford calls back more than 202,000 vehicles in 5 North American recalls
Reuters
Ford Motor Co said on Nov. 4 that it was calling back 202,241 vehicles in five North American recalls covering several issues, including an incorrect repair in a previous recall. The No. 2 U.S. automaker said it was aware of one accident in the case of the improperly repaired vehicles, but no injuries related to any of the issues.
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Car tires recycled into more efficient anodes for batteries
Jetson Green
Discarded rubber tires may soon find a new use. A team of researchers from the U.S. Department of Energy's Oak Ridge National Laboratory have come up with a method of harvesting the carbon black from them, which can then be used to create anodes for lithium-ion batteries that provide power to plug-in electric vehicles and store energy produced by solar panels and wind turbines. According to the researchers, the new batteries will perform even better than the ones we use today.
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Chrysler recalls vehicles for TPMS problems
Tire Business
Chrysler Group L.L.C. has announced two separate recall campaigns totaling 33,443 vehicles because of possible false warnings from the vehicles' tire pressure monitoring systems. The first recall involves approximately 233,053 2014 Ram ProMaster full-size vans, all in the U.S., Chrysler said. The auto maker wants to upgrade in those vehicles TPMS software that helps tire sensors recognize which tire is transmitting low-pressure data.
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Goodyear Tire & Rubber sues Sears, seeks nearly $20 million for alleged breach of tire deal
The Plain Dealer
The Goodyear Tire & Rubber Co. sued Sears Roebuck & Co. in federal court seeking $19.5 million in a dispute over the companies' agreement to produce co-branded tires for the retail giant. Goodyear accused Sears of backing out of a deal struck in 2009 to produce hundreds of thousands of Weatherhandler tires for Sears, leaving the Akron-based manufacturer with more than 200,000 tires worth $18.9 million. Sears refuses to pay for the tires and won't allow Goodyear to sell them to anyone else, according to the lawsuit.
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Recalled GM cars remain unrepaired
The New York Times
Nearly nine months after General Motors began recalling millions of its cars for a dangerously defective ignition switch, almost half of the vehicles still have not been fixed. A spokesman for the automaker said it was increasing its outreach to owners through social media and a new call center staffed with 72 employees dedicated to contacting those who have not scheduled repairs.
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No more like gates: Rethinking your Facebook marketing plans
By Jessica Taylor
Just as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Facebook is taking down the "like gate." The social media platform will no longer allow companies to require a user to like a Page to gain access to content, contests, apps or rewards. After an abundance of like gating, Facebook found that the likes were not authentic because the increased number of likes would diminish after a promotion had run its course. What does this mean for your business?
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Colby Horton, Vice President of Publishing, 469.420.2601
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