This Week in Perio
May 5, 2010

AAP asks CDC to assess periodontal health in the US
AAP recently was invited to provide testimony to the Centers for Disease Control and Prevention's Division of Oral Health as part of the strategic planning process for 2011 through 2014. AAP's testimony called for the CDC to prioritize resources to analyze and validate the results of the 2009-2010 National Health and Nutritional Examination Survey, which includes self-report questions on periodontal health and a complete periodontal examination. (May require free registration to view article.)More

Are periodontal disease and prostatitis linked?
Researchers from Case Western Reserve University School of Dental Medicine and University Hospitals Case Medical Center report initial results from a small sample that inflammation from gum disease and prostate problems just might be linked. They discuss their new evidence in the Journal of Periodontology.More

Study finds lack of research to support perio laser therapy
Soft-tissue lasers add no clinical value to the treatment of periodontal disease beyond what can be achieved using scaling, planing and conventional surgical procedures, according to a literature review in the Journal of the Canadian Dental Association. But other research, and the evolving perception that periodontal disease is caused not by oral bacteria but by inflammatory cells that overreact to the presence of the bacteria, point to an issue that is not quite so black and white. (May require free registration to view article.)More

5 tips for attracting new patients
Dentistry IQ
Drs. Kurt Doolin and Jeff Haddad of Rochester Advanced Dentistry in Rochester, Mich., an area hit hard by the automotive industry's tough times, share their tips for marketing your practice and attracting new patients.More

If my dentist understands e-mail marketing, so can you!
The top three things people fear most are public speaking, death and the dentist's office. OK, I admit that I made up the last one. I know that people definitely fear speaking in front of an audience and that the thought of death keeps some awake at night; however, I'm not as certain about the dentist's office. Although it's true that not everyone hates the dentist, I'd bet that if you polled 100 people, going to the dentist would not be on anyone's top 1,000 list of favorite activities. (May require free registration to view article.)More

3 ways to get more referrals
Dentistry IQ
Have you ever calculated what each referral is worth to your practice? It's actually the same as the lifetime value of a patient. Here's how you calculate that value.More

Why dental implants become necessary
Dental Health Magazine
A dental implant procedure permits a dentist to replace a missing tooth. The dentist inserts a titanium pin that is hollowed out inside into the jawbone of a patient. The surgical procedure then involves the placement of a metal piece that is screwed directly into the inserted pin when the patient has healed from having the pin placed. A tooth implant is positioned on the metal piece, otherwise called an abutment and dental implant procedure is completed.More

Expanding, enhancing, enriching the new patient experience
AGD Impact
Every dentist knows the importance of attracting and retaining new patients, but how well do they truly understand it? The fact is, dentists don't always realize just how important new patients are in terms of maintaining and accelerating their practice. When compared to existing patients, new patients typically represent much higher average production and contribute more each year to overall practice production.More