May God bless and keep America safe and strong:
And I'm proud to be an American,
where at least I know I'm free.
And I won't forget the men who died,
who gave that right to me.
ALA announces key patron awareness initiative:
AMERICAN LOGISTICS ASSOCIATION
1133 15th St., NW, Ste. 640
Washington, D.C. 20005
Phone: 202-466-2520, Fax: 202-296-4419
American Logistics Association retains e-commerce technology developer Cinsay Inc. to provide complete interface capability for businesses serving U.S. armed service members
Initiative targets 15 million consumers on behalf of companies doing business with on-base military retailers and veterans' retail outlets
The American Logistics Association, a trade association for consumer package goods and service and distribution companies doing business with on-base military businesses and veterans' retail outlets, has announced that it will be launching a ground-breaking association management, consumer interface and affinity formulation and activation capability.
ALA President Pat Nixon said the technology initiative is designed to keep pace with the changes in the military marketplace and demography to include more consumer outreach, along with a need to be more flexible and contemporary in the offering of service to the association's membership:
Nixon said that the effort will raise the profile of the benefits to the military from the operation of these stores including employment of more than 50,000 military family members, savings of nearly $8 billion a year to military households and myriad contributions from industry to causes and charities such as Fisher House, the National Military Family Association, USO and military family scholarship programs.
"We will be turbo-charging our outreach to the nearly 15 million patrons of these programs and increasing awareness of the benefits of these programs to the nearly 100 million Americans who have an affinity with the U.S. military," Nixon said. Nixon also said the program is designed to reach out to particularly to Internet savvy younger military families who need to be aware of and take advantage of the tremendous savings that can be realized by shopping at these stores.
Toward this end, ALA has entered into an agreement with Cinsay, a state-of-the-art e-commerce technology company to apply its technology to allow ALA to adapt to demographic, technology and austerity trends affecting its business.
"We plan to leverage the power of the retailing nature of our business to strengthen the association and the military resale system itself," Nixon said.
"The technology platform will include traditional association Web capabilities enhanced with several new features," Nixon said. "We will be using our relationships with the Military Shopping Channel's celebrity community that has an affinity for the military to raise the profile of the military's retail network. The ALA Web-presence will include an association management portal and a military consumer affinity portal."
Christian Briggs, chairman of the board at Cinsay Inc., said, "We are honored to be selected to further the important work of the association and their prestigious membership. We will be completely customizing the Cinsay technology platform to include both traditional association Web capabilities, as well as a number of exciting new enhancements we think are going to 'wow' members and consumers alike."
In addition to traditional association Web offerings of static information and conference registrations, the association management portal will provide for Web streaming of employee training, product information, interactive teleconferencing for government and industry people who cannot travel to ALA's conferences, and Web-streaming of information back and forth from government to industry. The consumer portal will provide an avenue for industry to display products, offer electronic and downloadable coupons, register beneficiaries for information on their commissary, exchange and MWR benefits, provide other promotions and discounts and connect to the various websites of the exchanges, commissaries, other on-base MWR programs and the Military Shopping Channel.
The ALA is a modern, best practice trade association that has become industry's "First Call" when dealing with the complex issues of navigating the military marketplace. The military channel comprised of military Commissaries (grocery stores), Exchanges (convenience stores, department stores, food concessions, gas stations, communications and electronics, wine, beer and spirits, ship's stores, tactical retail outlets), Morale, Welfare and Recreation sales and services (restaurants, child care, fitness centers, libraries, auto service), Veteran's Canteen Service (retail outlets in VA Hospitals and offices), constitutes a business environment with close to $20 billion in annual sales.
Cinsay Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising and e-commerce enterprise platform. Leveraging the latest Internet and mobile technology, the Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.
Patrick B. Nixon
Commissary savings at risk to help ill Lejeune vets
In these tight budget times, the Senate Veterans Affairs Committee has learned it must cut current spending to fund new initiatives for veterans. To free up billions of dollars for the cost of providing VA health care to veterans and family members exposed to contaminated water over three decades at Camp Lejeune, N.C., Sen. Richard Burr, R-N.C., won approval, without debate, to consolidate all base exchanges and commissary operations worldwide into a single for-profit retailing system.
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The following commissary items were posted to the ALA Website:
DP #16, Far East Promotion and Shipper Quantities.
Severe Weather, Far East & Alaska Quantities.
NOTICES TO TRADE
11-79, Store Reset Dates Edwards AFB.
11-80, Store Reset Dates Whiteman AFB.
11-86, DeCA Gift Cards.
11-92, Seasonal Promotion Calendar 2012.
Adds/Changes/Deletes for Week 11-26.
Guard & Reserve On-Site Sale Schedule updates.
CRV Values as of June 26, 2011.
View Fort Bliss grand opening pictures:
UPCOMING CONFIRMED COMMISSARY RELATED MEETINGS:
2011 ALA/DeCA Hawaii Conference & Food Show: Aug. 15 – 18, 2011, Hawaii Prince Hotel, Honolulu, Hawaii. Registration and agenda information is now available on the website.
Commissary Council Consumer Awareness Team (CAT) golf tournament, Sept. 12, 2011, Country Club of Petersburg, Va. Contact Ainsley Everhart, firstname.lastname@example.org, for further information and registration.
64th Annual Convention, Oct. 3 – 5, Orlando World Marriott Center, Orlando, Fla. Watch for registration information.
For details on any of our events, visit our Web page at www.ala-national.org.
2011 ALA/DeCA Hawaii Conference & Food Show: Aug. 15-18, Hawaii Prince Hotel, Honolulu. Watch for registration information.
ALA Hawaii Scholarship Golf Tournament: Aug. 16, Kapolei Golf Course, 91701 Farrington Hwy., Waipahu, Hawaii 96797, Phone: 808-674-2227
(Assists DeCA/ALA beneficiaries in going to college.)
Three $4,000 scholarships to be awarded. You can help make this happen!
Shotgun start: 1-1:30 p.m., dinner and awards: 6 p.m. $135/person (industry), $95/person government. (Registration must be received by Aug. 6 to quality for government rate.)
Entry includes greens fees, cart, boxed lunch, buffet dinner and door prizes. Prizes also awarded for longest drive, closest to the pin, best score and hole in one.
Commissary Council Consumer Awareness Team Golf Tournament: Sept. 12, Country Club of Petersburg, Va. Contact Ainsley Everhart at email@example.com for further information and registration.
64th Annual Convention: Oct. 3-5, Orlando World Marriott Center, Orlando, Fla. Watch for registration information.
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