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 So What Should My 2015 Goal Be?

As the New Year begins, it’s not too late to set up even the smallest of goals for this year. One of the most prevalent habits that many of us have is that we just roll over from year to year without having any kind of goal. It's like being on a ship afloat, let’s see where the current takes us. The problem with this idea is that we may end up floating into unwelcome or dangerous waters which could seriously impact our business operation, and even our long term viability.

So before we even decide about what goal we want to set for ourselves, we have to know that having a plan brings about two important other necessities:
  • A strategy to achieve the goal
  • A group of activities to fulfill the strategy
For example, if your goal is to increase the number of clients by 50 this year, then your strategy could be to substantially increase your firm or agency’s visibility through social media, hiring of additional sales staff, attendance at additional conferences or other marketing efforts. The least expensive solution is likely through social media. The activities could be as simple as:
  • Get out there on LinkedIn and search for, invite, and connect with potential prospects.
  • Become involved in LinkedIn discussion groups and show your expertise by posting discussion topics and comments.
  • Publish a regular newsletter to your past and present clients and prospects about all of the things that are new and exciting with your business and within the industry. (Be sure to include your past clients. When some of them hear from you again, they’ll be pleasantly surprised, and so will you.)
Just as these few activities on a regular basis could be key in helping you to achieve the goal of expanding your client base, the same idea can be applied to other goals that you may choose for your business during this year.

Thomas W. Hamilton

 Industry Articles and Information

$18.4 billion bankruptcy bet on Caesars is backfiring with lenders
Lower-ranking creditors of Caesars Entertainment Corp. moved to force the casino company’s main operating unit into bankruptcy in an attempt to block a ...
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Woman stole lawyer's identity and impersonated her in court, officials say
ABA Journal
A bizarre case has led to the arrest of a woman who police say was impersonating a Utah attorney and handling cases in court, representing real clients under the attorney's name.
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Debt collection law warped by new breed of suits
American Banker
The FDCPA law was formed in response to "abundant evidence of the use of abusive, deceptive and unfair debt collection practices by many debt collectors ..." But much of today's FDCPA litigation does nothing to serve these original goals.
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Working with New York's latest debt collection regulations
New York’s Department of Financial Services published regulations on Dec. 3, 2014, which require debt collectors to make additional disclosures to consumers, among other things. In this article is a comprehensive look at what the new rules cover from a veteran ARM attorney.
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New rules to limit tactics on hospitals' fee collections
The New York Times
The Obama administration has adopted sweeping new rules to discourage nonprofit hospitals from using aggressive tactics to collect payments from low-income patients.
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Be careful what you ask for in international arbitration
Inside Counsel
International arbitration has unique features that make it a materially different process than U.S. litigation.
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 Thought of the Day

The trouble with being punctual is that nobody's there to appreciate it.

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