The ASJA Weekly
Jan. 16, 2015

Shop Talk: Content Marketing Writing
Join the ASJA Educational Foundation for "How to Find High-Paying Content Marketing Writing Clients," a teleseminar on Wednesday, Jan. 21, at 1 p.m. ET. Our guest expert, ASJA member Jennifer Goforth Gregory, specializes in content marketing writing and is a popular speaker on the topic at ASJA events.More

Transformative Writing, How To Teach It
Charlene Smith, ASJA
If we go deep within to the spaces we are scared to go, we defeat the monsters, discover our true selves and change our lives, I advised one anxious writing student. “Entertain ridiculous dreams; be informal, and work to very high standards. Extract the miracle.” Because writing is nothing less than transformative if we leave our ego at the door, our masks on the wall and approach writing without the layers of false constructs life has burdened us with.

Teaching writing is pointless if we don’t acknowledge the emotional energy great writing deserves.More

Je suis Print
Association Media & Publishing / Carla Kalogeridis
Whether or not you're a supporter of Charlie Hebdo's brand of satire, the fact remains that at its greatest moment of vulnerability, this struggling 22-year-old magazine responded yesterday to the heinous attack on its staff by printing 3 million copies of the recent edition in six different languages. The significance is this: Charlie Hebdo could have responded to the terrorist strike that murdered the publication's editor, five of its most famous cartoonists and six additional staff in any number of ways.More

10 News Organizations Form Drone Coalition
The Associated Press and nine other news organizations have joined together to test the potential for drones in newsgathering. The coalition will work with Virginia Tech to "conduct controlled safety testing" in a series of scenarios where news organizations might use drones, according to a release from law firm Holland and Knight.More

30 Tips For Writing a Book in 30 Days
Writer's Digest
Sometimes it's a lone writer who's been putting off a story idea for too long, and decides it’s now or never. Sometimes it's a pair or a group determined to find out what they can achieve by sharing self-imposed deadlines and strong pots of coffee. Sometimes it's peer pressure or curiosity about National Novel Writing Month (, that challenge that rallies ever-increasing numbers of writers around the globe every November to band together in pursuit of a 50,000-word "win."More

Editor or Programmer? Ushering in the New Guard of Digital Publishing
Efficiency and scale are two words that, though originally belonging to Silicon Valley, are now part of the publishing industry's vernacular. Read any retrospective on the state of digital publishing and you'll find commentary on the shake-ups and breakdowns, the demise of paywalls and the rise of advertising-sponsored posts — at the Grey Lady, of all places. Tech-infused publishing is the new norm. More

Tell Us A Story: Authors Reframing Their Tales
In the legend, Scheherazade told her king 1,000 stories; today, she would have 1,001 ways to tell them. James Atlas, writing in the New York Times, listens as we move from books to e-books to "no-books," and he is happy to celebrate the long tradition of "non-text-based" literature (read oral literature or podcast) making a comeback. Other authors arrive in print, and come bearing gifts beyond the book itself.More

Should Authors and Publishers Spy on Readers?
Digital Book World
Okay — that title is slightly provocative. But it's not an unreasonable question to ask. Traditionally, authors and publishers knew nothing about how readers actually read books. Book publishing was, and often still is, a one-way flow of information, from content creators to consumers. E-books are changing all that. More

Facebook Is Eating the Media
Imagine for a moment that you run a website. You sell advertisements on the site, so you make money when people visit it. If people stop visiting your site, either you'll have to find a new business model, or you'll be out of a job. (For Slate, this does not require a great feat of imagination.) In the early days, people came to your site directly, by laboriously typing in your URL — let's call it

Publishers Are Lining Up Behind 'Netflix for Books' Services. But Why?
Startups Scribd and Oyster both announced partnerships with publishing heavyweight Macmillan to bring over a thousand new titles to their respective e-book subscription services. That means the two startups are now working with majority of the so-called Big Five publishers; both had previously offered books from HarperCollins and Simon & Schuster.More