The ASJA Weekly
Jul. 18, 2013

Freelance writing meets online education: How to get involved
By Laura Town
The incredible growth of online education represents the largest financial opportunity for freelance writers in history. Online education in the U.S. is a $60 billion industry and analysts predict it will double in size over the next two years and globally it is a $4.4 trillion industry. Once relegated to for-profit distance education, online learning is now used in corporations, high schools, traditional four-year institutions, and graduate schools. Many of these institutions previously relied solely on PhDs and Subject Matter Experts (SMEs) for content, now they are abandoning that model and outsourcing to professional writers.More

Fear of Flash Gordon and sibling rivalry: Why authors use pen names
Book Riot
So, like the end of a Scooby Doo cartoon, debut detective novelist Robert Galbraith has been unmasked as none other than J.K. Rowling. And she would have gotten away with it if it hadn't been for those pesky journalists.More

How to cope with layoffs
As the publishing industry evolves in the 21st Century, layoffs have become an all-too-common experience. Sometimes, it can be helpful to see how other writers coped with this devastating situation.More

The elements of a successful book trailer
Writer’s Digest
This new digital age presents myriad, affordable avenues to help promote one's work. While live readings and tours are still essential and help put a name with the face, the 20 years ago. And the latest indie craze seems to be the book trailer.More

The words that matter
The Writer
In June, novelist Colum McCann shared the stage with Grammy Award-winning rock star Sting and described receiving a letter from a teacher at the Sandy Hook Elementary School in Newtown, Conn., the site of a 2012 massacre. The teacher, Lee Keylock, wrote to say that he had been looking for a book to use to help his students come to terms with grief after living through such a horrific experience. More

Key excerpts from the Apple e-books ruling
The New York Times
A federal judge on Wednesday found that Apple violated antitrust law in helping raise the retail price of e-books, saying the company “played a central role in facilitating and executing” a conspiracy with five big publishers. The Justice Department brought the antitrust case against Apple and the publishers a year ago. The publishers settled their cases, but Apple executives insisted that the company had done nothing wrong. Key passages are highlighted below, with analysis of their meaning and significance. More

Millennials still want their newspapers
Net News Check
Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 57 percent of those ages 18-34 read newspapers, in print or online, during the course of an average week.More