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Register NOW for ASJA's Annual Conference
ASJA
 Register NOW for ASJA's Annual Conference, the premier event for professional and aspiring freelance writers! ASJA's 1,200+ members know that connection - to other highly skilled writers, to industry professionals and to market trends - is crucial to success. That's why hundreds of our members gather in NYC each year, and why our members and conference attendees consistently call ASJA's annual conference a worthwhile investment in their careers.
Join us in New York City May 1 - May 2 to make valuable connections and attend 50+ informative sessions, including a keynote from New York Times contributor and best selling author Jennifer Finney Boylan. READ MORE AND REGISTER
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Have You Applied for ASJA Membership?
ASJA
Here's ASJA member Jennifer Goforth Gregory talking about how ASJA membership has helped her career. We promise, we didn't ask her to write it!
Exhibit at ASJA's 44th Annual Writers Conference, April 30-May 2, 2015, New York City
ASJA
If you're in a business, any business, that uses freelance writers — or wants writers to know about you — you will find ASJA2015 offers excellent marketing opportunities. Freelance writers are more influential than ever and you want them talking about you and your business.
ASJA's professional members and conference attendees work in all facets of the nation's media, including magazines and journals, radio, television, online media, newspapers, corporate communication and nonfiction books on every subject. At ASJA2015 you’ll join hundreds of freelance writers, scores of literary agents, and editors from Men's Journal, Woman's Day, New York, Pace, NBC News, Time Inc. Content Solutions, Meredith, Hearst, Penguin Random House, St. Martin's Press, Houghton Mifflin Harcourt, and more! See Sponsor and Exhibitor information here.
Communicators and Customer Engagement: Why It Matters
Lin Grensing-Pophal, ASJA
 Customers rule and it would be hard to deny that the continued quest for new customers isn't a worthy endeavor for business large and small. And yet … And yet, in their quest to attract new customers they often overlook, or even ignore, a critical audience that has already connected with them — their existing customers.
The same is true of communicators. Whether internal customers or external clients, communicators serve a lot of masters — some more effectively than others! And just like organizations, there can be a tendency to take our long-term clients and customers for granted. Think about the difference between your relationships with long-term vs. new customers — whether an internal department head, or an external client.
'Who Decided Our Worth?' Do Free Books Give Away Authors' Value?
Thought Catalog
For those following the industry! the industry! in its digital melodrama, tossing books to the crowd free is not new. But the question of whether today's plethora of free offers may devalue books and/or authors in readers' minds is not going away as easily as some folks wish it would.
Pay Attention to Where Your Mind and Imagination Wander. You Will Find Your Inspiration There.
The WRITER
There's no one source, no wellspring of inspiration that the writer simply needs to find. Perhaps Andrea Barrett captures this best in her essay "The Sea of Information" when she writes, "Writing is mysterious; and it's supposed to be. … Any path that gets you there is a good path in the end."
Should You Include Word Counts in a Magazine Query?
Writer's Digest
Q: Why is it important to include a suggested length for a magazine article in a query? I would think that my job, as the writer, is to sell an editor on the idea, but it’s the editor’s decision to determine length. I feel like, no matter what word count I suggest, the editor could think either why so long? or why so short?
January 2015 Author Earnings Report
Author Earnings
U.S. ebook sales have plateaued — or are even declining, relative to print — declare some widely-cited industry statistics. Publishing pundits opine that readers' Kindles are all "full" now, and talk about the "glut" of ebooks. News articles imply that consumers are abandoning ebooks and are returning to print books, and then those articles speculate about whether ebooks were "just a fad." Other pundits assert that indie authors will no longer be able to compete with the Big Five traditional publishers, now that those publishers have begun to price some of their ebooks lower.
How Top Publishers Are Using Snapchat
Digiday
Snapchat's Discover has been out in the wild for only a few days, but publishers have already gotten a glimpse at how it's going to change their distribution strategies. The early verdict: The messaging service's new media feature is going to be a big deal.
Book Merchandising Tips for the Self-Publishing Author
The Huffington Post
Merchandising is a business-retail discipline that is rarely applied when self-publishing a book. The principles of selling a product or a brand can and should be utilized in your publishing efforts. This complex action demands a mindset that is often unfamiliar to the freethinking creative author.
Missed last week's issue? See which articles your colleagues read most.
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The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947
Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641
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