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Leah Ingram — How to Become a Brand Spokesperson or Ambassador
the ASJA Word    Share    Share on FacebookTwitterShare on LinkedinE-mail article

By Leah Ingram
How to Become a Brand Spokesperson or Ambassador ASJA's Leah Ingram is the founder of the Suddenly Frugal blog, two books on frugal living, and 12 other books. At the 2013 ASJA Conference she will be speaking on the "Leverage Your Writing into Freelance Spokesperson Gigs" panel on Saturday, April 27 at 9 a.m., and sharing actionable tips on how nearly any author or blogger can build an on-camera portfolio — for free! — which could lead to lucrative spokesperson gigs down the road.

Why 'Digital Natives' don't like newspapers
Editor & Publisher via Newsosaur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Several years ago, The Washington Post convened a series of focus groups to learn why most individuals under the age of 45 did not subscribe to the newspaper – a problem persisting to this day throughout the overwhelmingly print-centric industry. It's not that people didn't like the Post, reported the American Journalism Review in an article describing the research project in 2005. The problem was that the respondents – many of whom happily consumed news on digital devices – drew the line at piles of old newspapers cluttering up their lives. More

Solicitation alert: Blessed Hope Publishing
WriterBeware    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Blessed Hope isn't a publisher, but an author mill (despite its relatively small — so far — catalog). Its earnest mission statement isn't an expression of faith: it's a cynical marketing ploy designed to draw in Christian writers, who often are more trusting of those who self-identify as Christian. More

Reader's Digest files for Chapter 11, again
PublishersWeekly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reader's Digest is once again restructuring its debt and in the process has filed for Chapter 11 in the U.S. Bankruptcy Court for the Southern District of New York. Under the plan, Reader's Digest will convert about $465 million in notes to equity, leaving the company with approximately $100 million in debt when it emerges from bankruptcy, which it anticipates occurring in about six months. This is the second time Reader's Digest has filed for bankruptcy in the last four years. More

Get motivated, stay motivated: 3 tools
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Everyone wants to achieve greatness, but we're all motivated by different things. Sure, money is an obvious inspiration. But you may be driven by ego, personal satisfaction or pride, like Howard Schultz. He grew up in a poor family in the Bronx, earned an athletic scholarship, and eventually founded Starbucks. Innovation may be something you're born with, as may have been the case with Facebook’s Mark Zuckerberg. … What about us mere mortals? More

Self publishing — The bad and ugly
Idaho Statesman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Self-publishing is easy and this creates a two-edged sword. Because it is available to anyone, the end product widely varies. It is the reason why self-publishing has a bad rep – anyone can do it and do it incredibly badly if they wish. More

Writing gender-specific dialogue
Writer's Digest    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's difficult for a writer to create completely convincing dialogue for a character of the opposite gender. But you can make your dialogue more realistic by checking your dialogue against a list of the ways in which most writers go wrong. More

Regulators approve Random House merger with Penguin
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The U.S. Justice Department has cleared the proposed merger of Random House and Penguin, which would create the biggest book publisher in the world, their parent companies recently said. The Justice Department imposed no conditions on the German media company Bertelsmann, which owns Random House, and its British counterpart Pearson, the parent of Penguin, thereby removing a significant hurdle to the deal. Still, the proposed formation of Penguin Random House faces other regulatory reviews, most notably by the European Commission. More

Want to be published?
MultiBriefs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an effort to enhance the overall content of Book Publishing Executive Briefing, we'd like to include peer-written articles in future editions. As a member of the book publishing industry, your knowledge lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics. More

What makes a writer want to rock out?
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
My secret life in rock music at last collided with my literary career during a phone call in 2003, says J. Robert Lennon, novelist, short story writer, musician and composer. I was talking with my editor, discussing possible avenues for publicity for my coming book, a collection of 100 very short stories. This volume's slightness was overshadowed only by its even slighter potential for earning back its advance. The situation demanded creative thinking. It was an overseas call, and had so far cost about a third of the advance. Impulsively, I said, "I'll record an album of 100 songs!" More

Get back more free time: 3 tips
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are things you love to do and things you have to do. Eventually everyone finds there is precious little time to do all of both. The only way out of this conundrum is to delegate the Have To tasks to someone else. This is harder than it sounds for most people. Whether you're trying to pass on a task to an employee, colleague, or even a family member, there are two basic reasons you don't delegate a task you dislike. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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