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Last Chance for Discounted Hotel Rooms for ASJA2015!
Rates for hotel rooms in midtown average at $350 or higher - Avoid those steep rates! Take advantage of the discounted ASJA block at the Roosevelt Hotel, the site of ASJA2015: Connect for Success, April 30 – May 2 in New York City. To guarantee you get the Conference group rate of $259 per room/per night (single or double occupancy) you must reserve by today, Friday, April 10. Call 212-661-9600 or email to reserve - Be sure to reference ASJA to redeem the offer!
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New Speaker Additions to ASJA2015: Connect for Success
Carolyn Waters (pictured) is the Assistant Head Librarian at the New York Society Library, the oldest library in New York City. She'll be sharing her expertise on the Beyond the Basics: Research to Help You Dig Deep panel on Friday, May 1, the first day of ASJA2015 open to the public.
Todd Pitock has won several ASJA Outstanding Article awards, including this year's awards for both Lifestyle and Op-Ed articles. His work has appeared in The Atlantic, Discover, Nautilus, National Geographic Traveler and others. Catch him on the From Pitch to Publish panel, also on Friday.
Kirby Kim is a literary agent representing commercial authors in fiction and nonfiction. He worked as an agent at Charlotte Sheedy Literary, Vigliano Associates and WME before joining Janklow & Nesbit. She'll be speaking on the From Essay to Book Panel, Friday.
Steffen A. Kaplan is a social media and visual consultant with two decades of experience as a supervising photo editor at The New York Times. Today he leads his own brand "Spin It Social" and is a social media consultant/strategist for AARP's Life Reimagined platform and its executive leadership and thought leaders. Don't miss him on Saturday on the panel Going Viral: How to Get More Attention for Your Book or Story.

Members have access to an additional full day of incredible speakers on Thursday, April 30. Not a member? Find out how to join.

* Can't come for the whole event? One-day pricing is available, starting from $269. Catch sessions such as Breaking into Content Marketing Writing and Successfully Self-Publish on Friday, or Tech Markets: The Road to Success and Business Matters: Proposals, Contracts & More on Saturday.

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Authors and Libraries: A Match Made in Book Marketing Heaven
Lynn Weise Sneyd, ASJA
These days, authors should be loving libraries, and if not loving them, at least courting them. Not merely because libraries have shelves that hold books and services that loan out e-books. We should love libraries because many of them have made it a common practice to host author talks. Just like our beloved indie bookstores, libraries are intent on increasing traffic.

Who frequents libraries? Readers.

Who do readers love? Authors.

What do authors love to talk about and sell? Their books.

Could this cycle have LOVE stamped on it any clearer?

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How To Introduce Your Hero — Speculative Version
Writer's Digest
Many novelists give little thought to how they bring their protagonist onstage for the first time. But this is very important. Your character's introduction gives the all-important first impression. It establishes in the reader's mind who this person is and what he is about. Setting expectations are so important, not only for your hero, but also for your human-eating antagonist, your Elven love interest (if any), and possibly a handful of other supporting characters, as well.
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Toni Morrison: Write, Erase, Do It Over
The Book Deal
When Toni Morrison talks, listen. The Bluest Eye was a break-out critical success, highly praised in the New York Times, sold millions and established Toni as an important new author. She went on to win the Pulitzer Prize for fiction for Beloved and published many other notable books including Sula and Song of Solomon, Tar Baby, Jazz, and others. She won the Nobel Prize for Literature in 1993, and the Presidential Medal of Honor in 2012.
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2 Self-Published Successes Sign With Major Publishers
Los Angeles Times
Like E.L. James before her, Meredith Wild has successfully sold her sexy romance novels on her own; the Hacker Series, about a savvy young businesswoman and the billionaire she falls for, has already made bestseller lists. And like James, Wild has left self-publishing behind to sign with a major publisher.
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The Associated Press Unveils Book Series
The Associated Press via The Poynter Institute
The Associated Press announced a series of e-books and paperbacks called "AP Editions," titles that draw on the news cooperative's coverage of historical and current events to give a look at various newsmakers and noteworthy topics. The books, which are produced in partnership with a third-party publisher, Mango Media Inc, span topics including Islamic State militants, the Ebola epidemic, Pope Francis and the collapse of the Soviet Union.
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5 Years of Grit and Determination: Self-Publishing a Pop-Up Book
Publishers Weekly
Many indie authors encounter a steep learning curve when writing and self-publishing their first book — and that's just for novels or memoirs. Denise Price encountered even more obstacles when she set out to write, design, and self-publish her pop-up book, The Freedom Trail Pop Up Book of Boston. But after five years and a successful campaign on Kickstarter that netted $52,500, Price's book was released on on April 1 and is already the top new release in "Boston Massachusetts Travel Books" on Amazon.
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It's Never Too Late: On Becoming a Writer at 50
Writer's Digest
Rebecca Foust, the 2014 Dartmouth Poet in Residence and recipient of fellowships from the Frost Place and the MacDowell Colony, writes: "The year I turned 20 I sat down and made out my bucket list, jotting down the decade birthdays — 30th, 40th, 50th, and so on — and beneath each entry what I hoped to have accomplished by that date. Longevity not being a strong family trait, I figured I had maybe five decades to make my life's dreams come true. Fifty years to fall in love, travel the world, fly on a trapeze, take ballroom dance lessons and and learn how to snowboard.
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Missed last week's issue? See which articles your colleagues read most.

    New Jersey Luxury Magazine Sends Cease-and-Desist to Freelancer Trying to Get Paid (
ASJA Announces Annual Writing Award Winners (ASJA)
5 Reasons Why Your Book Isn't Being Carried in Bookstores (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947

Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641   
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