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By Sherry Beck Paprocki
In the heat of last September, I called Estelle Erasmus with a hidden agenda. I'd never met her, but I had a feeling that she would be the person to lead this spring's New York conference. She was a productive New York area freelancer and a long-time ASJA member who had a long tenure working as an editor with various publications.
More than an hour into our call, I made the ask. Estelle accepted the role of conference chair, with only slight hesitation — and a brief comparison of our sun signs.
What has resulted for ASJA has been a vibrant six months of conference planning, of pulling together amazing talent, of brainstorming fresh ideas (early riser sessions!) and of planning a seamless event. Our registration numbers already look like it's been a huge success — one of the biggest conferences in recent years.
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Whether you can't attend this year, or just want to be sure you don't miss a word of it, now is your chance to order recordings at an amazing price. Recordings are audio-only and can be downloaded as MP3s you can listen to anywhere. There is a significant discount for ordering the recordings BEFORE the Conference so don't wait. Your package is only $175 now ($199 nonmembers) and will be $249 ($299 nonmembers) after the event. Don't miss out!
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MasterWriter gives you Word Families, a unique reference dictionary that will open up a new world of possibilities for descriptive words, Phrases, Synonyms, Rhymes, Pop-Culture, a searchable Bible, the Definition and more. We recently added Figures of Speech, a new set of dictionaries which gives you instant access to Metaphors, Similes, Onomatopoeia, Idioms, Oxymorons, Allusions, Alliterations and Intensifiers.
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ASJA offers so many opportunities for members to connect with potential clients and with each other, which hopefully lands us all more work. We'll feature member success stories each week. Share your success stories with us! Contact marijke@medhealthwriter.com.
Member Name: Susan Johnston Taylor
Success Story: Assignments for Parade Magazine
How I landed the gig: The first year I attended the ASJA conference an editor from Parade Magazine was participating in personal pitch. I went to the conference but I didn't get one of her meeting slots. However, all attendees got a detailed description of what she wanted, so I pitched her the week after the conference saying that I have been at the conference too (otherwise, I’m not sure that a completely blind pitch would have gotten her attention).
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Save The Date!
ASJA Writers Conference — Write In The Heart Of Texas
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Date: Saturday, Feb. 3, 2018
Location: Joe C. Thompson Conference Center, Austin
With several startup incubators and offices for big tech companies like Google, HP, Facebook and Apple, Austin, Texas, is emerging as a tech hub nicknamed the Silicon Hills. A few hours away, Houston is a leader in healthcare; its medical center is the largest in the world and continues to grow. It's an exciting time to gain insights into freelancing in the Lone Star State. More details to come!
The Seattle Times
At this point, we’ve all seen the disturbing video of a passenger being forcibly removed from a United flight. It was a customer service fail of epic proportions.
As a freelancer, consultant or small-business owner, it’s imperative to keep outstanding customer service top of mind. We rely on referrals and positive reviews, and customer service is often the deciding factor in whether a client raves about us and ultimately recommends our services or says, “Meh.”
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Forbes
I know many freelancers for whom email marketing is a big question mark. Is it worth the effort? Could it really help you get clients?
Granted, email marketing can be a huge time suck for busy freelancers. But that’s no reason why you shouldn’t have a newsletter. According to Content Marketing Institute, 81 percent of businesses use newsletters as part of their marketing strategy.
Here are six reasons a newsletter is a great idea for freelancers.
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The WRITER
You got the assignment, filed the story and cashed the check.
What now?
Get a repeat assignment, of course.
Most freelancers will attest that while getting a second assignment is definitely easier than getting the first, far too many clients end up being one-offs, and second assignments never happen.
How can you ensure that the editor who gave you that first assignment will give you a second, third and more? Here are some ways to keep those relationships going and those checks rolling in.
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MSNBC
If you want to easily manage your own hours, keep track of your own profits and successfully chart your own way as a freelancer, there are apps and sites out there that can help you manage your gigs. Here are five handy tech tools to help you navigate the challenges of freelancing from Forbes. Many of these tools will help you streamline ton of tasks right from your mobile devices, so you can stay on the go and get ahead of the game.
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The Content Standard by Skyword
What I’ve learned from watching content marketing find its footing in storytelling is that content creation doesn’t have to be all that different from creative nonfiction. What’s more, it doesn’t have to adhere to snackable blog posts and listicles. For established freelance writers who operate their own websites and maintain active blog presences, long-form content like Wallace’s “Consider the Lobster” or The New York Times‘ “Tomato Can Blues” can seem not only superfluous, but irrelevant. When you’re a full-time independent contractor with kids and a small business to keep on track generating income, how in the world are you supposed to find time to write anything even half as long as “Consider the Lobster” if you don’t know there’s any tangible ROI to it?
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Columbia Journalism Review
The blowback has been intense to President Donald Trump’s decision to back a congressional rollback of recently adopted FCC privacy rules — rules designed to protect web users from the reuse or sale of their online traffic histories without their explicit consent. Yet, while the revision has made news for being extremely unpopular and inspiring crowdfunded campaigns to buy Congressional browsing records, the changes have implications for media companies far beyond the current news cycle.
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Poynter
Poynter has spent the past few weeks talking about tools for keeping reporters and their sources safe. This week, Ren LaForme is focusing on a tool that will help you find what information about you is on the internet, what you may want to clean up and what you can discover about sources.
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This is the last of a series of Q-and-As with the four featured keynoters for "Pivot. Publish. Prosper," ASJA's 46th annual writers' conference. On Member’s Day, Friday, May 5, Lane Shefter Bishop will be speaking on “Advice from the Hollywood Book Whisperer: Sell Your Story in a Single Sentence.” A multi-award winning producer/director who has received numerous accolades for her work including an Emmy, the DGA Fellowship Award for Episodic Television, among others.
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Client Connections is an extremely valuable members-only program offered at ASJA's annual conference. At this highly focused networking event, publishers, editors, literary agents, and writers sit down for nine-minute meet-and-greets to learn more about how they can work together. See the full list of buyers here, including EatingWell, Grist.org, Weill Cornell Medical College, WomansDay.com, Wine Enthusiast, Computer World and many more.
Registration for the Client Connections lottery closes today at 9:00 p.m. Eastern. Be sure to read the FAQs if this is your first time participating. Please note that this is the only way to participate; there are no same-day signups. You must be registered for the conference in order to participate, as you will be asked for your confirmation/reference number when you sign up for the lottery. You may sign up here.
Questions? Contact Client Connections chair Wendy Helfenbaum.
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The American Society of Journalists and Authors (ASJA) does not endorse any company, product, or service sold by any corporation, institution or member supporting our organization. Corporate partnerships, advertisers and sponsors are not an endorsement of a product or service and may not be represented as such, in any way. The use of the ASJA name and/or logo, or representation of such, without the written consent of ASJA, is strictly prohibited.
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