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Niva Dorell, ASJA
 I just attended my first American Society of Journalists and Authors (ASJA) annual writer's conference in New York City. This year's theme was "Change. Challenge. Opportunity," and the 34 panels were broken up into four categories: Books and Beyond, Work-life, Pro-tips and Essentials.
With two keynote speakers, approximately 150 panelists and 400 journalists, authors and freelance writers crammed into two jam-packed days, it was impossible to catch everything (99 percent of panels were recorded for future listening).
Here is a list of 10+ takeaways based on the panels that I attended.
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Tara Lynne Groth, ASJA
My fourth visit to the American Society of Journalists and Authors Conference was to the 45th annual event last week in New York. I attended less than a handful of sessions because I got sick. Fortunately, ASJA sells audio recordings of ALL but one of the sessions. Non-members can purchase them too. I might plan my own personal ASJA encore when my schedule lightens up a bit and I feel better. Until then, here are my highlights from this year’s event.
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John Romano, Tampa Bay Times
Editor's note:ASJA has a long history of supporting free speech. Our First Amendment Committee, on behalf of the Committee and ASJA's Board of Directors, speaks out against censorship and attempts to ban books and recognizes exceptional journalistic courage via its Conscience in Media Awards. Click here to learn more.
Not by the language, and not by the references to sex and drugs. Not by the unseen suicide, and not by the unseen pedophile. I'm offended by those who are offended. You may have heard by now that some parents at Pasco Middle School were upset when a teacher assigned students to read this coming-of-age book. Just to be clear, their angst was justified. This is not a book for most 12-year-olds. It's borderline for a 13-year-old, and may not be suitable for every 14-year-old.
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Juliette Fairley & ASJA
Social media is big and it's not going anywhere. It’s a method of engagement and communication that works and potentially adds value to your product or business.
In this article, ASJA member Juliette Fairley discusses the power of social media and why it is crucial that financial advisors stay current on social media sites such as Facebook, LinkedIn and Twitter. She suggests financial advisors can gain more traction and attract prospective clients by using LinkedIn and implementing content marketing to communicate, educate and engage their clients without selling and through education and knowledge sharing via blogs, social media forums, video interviews, newsletters, etc. Since writing and publishing can often be challenging and content creation can stump even the best of firms, she suggests hiring a writer as one of her top tips for financial advisors. She mentions notable sources of editorial help including Media Bistro and the American Society of Journalists and Authors. READ MORE
Related article: 10 Things Advisors Must Know About LinkedIn
Writer's Digest
From the moment you touch fingers to keyboard or pen to paper, you dream of this moment. Through the long months or years. The worry. The fear. The crushing self-doubt that makes your cursor hover over your project, knowing that all you have to do is hit "delete" and no one will ever have to know you tried.
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Publishers Weekly
It's hard to overstate the importance and effectiveness of email for book sales and marketing. Unfortunately, now that the secret is largely out about email, it's becoming the most increasingly abused sales tool. That's mainly because authors (and publishers, too) don't take time to customize and target their messages appropriately. First, as part of each marketing plan, authors need to determine which emails will be sent to their large-scale newsletter lists versus which will be sent one-on-one or to more select and targeted lists.
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The Washington Post
News reporter — that's just about the worst job you can have, right? According to one career site, it ranks dead last, behind pest-control worker and logger. The pay is paltry, the opportunities few and the prospects for advancement dim. But here they come: the fresh-faced graduates of journalism, media and communications schools, emerging into a brave new workforce where message bots have replaced glue pots, where truth is distorted, facts undervalued, and where success sometimes seems reduced to a numbers game about who gets the most clicks. Oh, yes, and into a world where press freedoms are under siege and where many newsrooms have been cut by half.
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Media Shift
Fifteen years ago, the music industry went through some painful restructuring. The business had been disrupted by a website called Napster and a tidal wave of peer-to-peer sites that allowed consumers to get for free music they once paid for. Many believed the industry was finished. What they failed to see, however, was that the period was, in reality, a transition to a healthier future.
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Digital Book World
As a self-published author, it's your responsibility to make sure your book is as high-quality as it can be, and an editor is an indispensable resource who can help make your book look professional instead of amateurish.
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Digiday
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully. They are tweaking the type of content they post as Instant Articles, how much they post and figuring out how they impact performance and monetization.
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