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ASJA
The great news for authors is that they no longer have to choose between the restrictive arrangements of traditional publishing and the Wild West of self-publishing. Tanya Hall, publishing expert and Greenleaf Book Group CEO, will introduce you to the happy middle ground of hybrid publishing where authors can compete with the major publishing houses without sacrificing their control, ownership, or profits.
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Julianne Hill, ABA Journal
Lee’s case is just one example of the legal issues that can stem from attempts to control and regulate online reviews. Recent months have brought a flurry of lawsuits, legislation and investigations aiming to keep online reviews—both positive and negative—fair, honest and within Federal Trade Commission guidelines. As online reviews grow in influence, a high-stakes cat-and-mouse game is evolving. Sellers of everything from dental services to books reach for those all-important five-star rankings—and sometimes cross legal boundaries to gain unfair competitive advantages and keep their online images sparkling.
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The New York Times
Alvin Toffler, the celebrated author of “Future Shock,” the first in a trilogy of best-selling books that presciently forecast how people and institutions of the late 20th century would contend with the immense strains and soaring opportunities of accelerating change, died on Monday at his home in Los Angeles. He was 87. Toffler published 13 books and won numerous honors, including a career achievement award in 2005 from the American Society of Journalists and Authors. He and his wife formed Toffler Associates, a global forecasting and consulting company, originally based in Manchester, Massachusetts, in 1996
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Digital Book World
Ebooks might be cheap to produce and distribute, but many authors still choose to do a short print run or make their books available in stores on a print-on-demand basis. Readers still like printed books — they're not going away any time soon. And even if you don't plan to make a fortune selling them, hard copies can be a useful promotional tool.
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Small Business Trends
Today's business world relies heavily on customer interactions. Establishing a brand online isn't just a fancy way to make your company stand out anymore — it's an absolute requirement to stay relevant in the digital market. In this mad rush to provide content, recent years have shown us several examples of what not to do in the race for relevancy.
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CJR
The relationship between news organizations and platform companies has become far closer far more quickly than anyone predicted. The increasing influence of a handful of West Coast companies is shaping every aspect of news production, distribution, and monetization.
In the past 18 months, companies including Facebook, Apple, Twitter, Snapchat and Google have moved from having an arm's length relationship with journalism to being dominant forces in the news ecosystem.
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Writer's Digest
We’re all scared. Let’s just start there. No matter what stage of writing you find yourself in, fear is the constant adversary that will track your every move and hunt you down. Just when you think you’re bulletproof, you’ll plunge headlong into a sea of depression and be overwhelmed with waves of doubt. As a writer, this is normal. And it is useful. Breathe.
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Publishers Weekly
Harper Business has acquired world English rights to Microsoft CEO Satya Nadella’s first book, Hit Refresh, which is slated to hit shelves in fall 2017. Hollis Heimbouch, the imprint's v-p and publisher, negotiated the deal with James Levine of Levine Greenberg Rostan. Hit Refresh chronicles Nadella's personal experience with Microsoft along with contemporary changes taking place within the company, while providing his take on the way he believes intelligent machines will change the course of everyday life as they become more ubiquitous.
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Social Media Just for Writers
What book marketing tips do you follow religiously? Are you having success? If you struggle with book marketing, don't feel alone in your struggle. A lot of authors wish they could be selling more books. If you have a beautiful author website, you regularly update you blog, and you're fairly active on social media, you're probably wonders: What gives?
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Poynter
Journalists have long torn their hair out and stamped their feet as Facebook — which has a symbiotic relationship with news organizations — declined to spell out the intricacies of its influential News Feed. Rather than pull back the curtain on its algorithm entirely, which many tech companies are loath to do, Facebook instead advised news organizations which types of stories are destined to perform well.
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The Huffington Post
Your blog is probably one of your company's most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers and build brand awareness. The best company blogs are engaging, deliver value and align with the company's business strategy. The content you develop for you blog will help you deliver a consistent brand message.
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