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ASJA
 Hiring a custom content writer can feel a bit like hiring a gunslinger in the old west. You'll have a lot of potential applicants. Some will have lots of experience, and lots will have a little. But the business is so new, that there are no real standards. Very few people are likely to have done exactly what you want. And if you're not careful the process can misfire. This guide will help you sort the sharp shooters from the wannabes.
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ASJA
ASJA member Judy Mandel will explain how her memoir, Replacement Child, found its way from a self-published start to a home with a traditional publisher and a spot on The New York Times best-seller list for e-books. The one-hour teleseminar will take place at 1 p.m. on Sept. 16. Don't worry if you have a schedule conflict; everyone who registers will be able to download the recording later.
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The New York Times
Since 1888, the National Geographic Society has stood for science, discovery and storytelling. Its yellow-bordered magazine has served as the ultimate stage for award-winning photography, depicting the wonders of the world, and the group has supported pursuits as diverse as the underwater explorations of Jacques-Yves Cousteau and Jane Goodall’s study of chimpanzees in Tanzania.
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The New York Times
The Perseus Books Group, a large independent publisher, is up for sale again.
The company announced on Wednesday that it had hired the investment banking firm Greenhill & Company to advise it on a possible sale, after receiving multiple inquiries from potential buyers.
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The New York Times
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Edwin Thomas Meredith began the company that bears his name at the turn of the 20th century with a single magazine, Successful Farming, that blossomed into a field of 17 other titles.
Now that media giant, the Meredith Corporation, has agreed to sell itself to a competitor, Media General, for $2.4 billion — but on the strength of its television operations.
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Writer's Digest
Author Stephanie Gayle writes: "Three months and one more completed draft after the program ended, I sent the manuscript that had gone through the Incubator grinder to my agent. I explained to him that the manuscript he'd been expecting, called Idiot Genius, was still on the back burner. During that Incubator year, I just didn't have time to work on both."
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Publishers Weekly
In 1974, Dean Hammond stepped into the family business, atlas company Hammond Inc. He started in the sales department and was named president in 1985 when his father, Caleb Dean Jr., stepped back and became chairman emeritus. Among the functions Hammond oversaw in his more than 30 years at the company was the publisher’s digital innovation efforts, and now, 15 years after selling the company, he is focused on incorporating the latest technology into his family's self-publishing efforts.
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Digital Book World
Digital Book World has been hosting a discussion over the last two weeks about the effectiveness of authors using Facebook to try to sell their books. One author said the platform should be an author's marketing base. Another said it was a complete waste of time and money.
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ClickZ
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn's Nellie Chan.
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Editor & Publisher
With Apple, Facebook and Google promoting powerful news-delivery platforms, the best days may be in the rearview mirror for the dedicated news apps produced by media companies and a host of independent players.
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