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Kara Swisher, Writer Turned Entrepreneur, to Keynote ASJA's New Avenues in Journalism
Recently, Vanity Fair released its list of "The New Establishment," ranking the gamechangers in multiple industries. Kara Swisher, along with her co-CEO Walt Mossberg, was listed among the powerful. Swisher and Mossberg left their parent company News Corp. last year to develop Re/code, a tech news site and conference company. Swisher, a seasoned journalist, is an example of a writer forging her path outside of the traditional news organization and becoming a true entrepreneur.

Swisher will keynote our upcoming event, New Avenues in Journalism, on Oct. 10-11 in San Francisco. She will speak to the changing landscape of the media industry and how writers can adapt to be profitable. As old business models collapse, new opportunities in journalism will open up. Savvy writers understand that they must find innovative ways to build their careers. The two-day conference will bring together media innovators to coach freelancers about custom content, new publishing models, crowd, funding, venture capital, grants and fellowships and other sources of income.

In addition to Kara's keynote and extensive panel discussions, the conference also offers the unique "Client Connections" event, where writers can meet with publishers, editors and literary agents in one-on-one scheduled appointments. Registration is now open! Use promo code sf45weekly for a special early-bird discount.
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No Tax Break If Client Stiffs You
Julian Block ASJA
Contrary to what many freelancer writers mistakenly believe, long-standing regulations usually prohibit most of them from claiming bad-debt deductions on their tax returns when they’re unable to recover amounts due from clients. Why should freelancers forget about any kind of relief when they fill out their tax forms? Because, says the IRS, there are no tax breaks for "cash-basis taxpayers," agency argot for individuals who weren't previously required to count those unpaid amounts as reportable income. The IRS helps ease the hurt only for freelancers who come within the definition of "accrual basis taxpayers," meaning individuals who were previously required to declare such amounts as income. Below is a representative question that I have frequently received from freelancers.
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Marketing Your Book on Goodreads
Smith Publicity
"Go where the readers are" is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world's largest community of readers. Even better, Goodreads' mission is to help readers find and share books they love. For authors, it provides a platform to interact with readers in a way not possible just a few years ago.

Here are some ways to effectively integrate Goodreads into your marketing campaign, whether you're a debut author or an established one, traditionally published or self-published.

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Acting Out a Character Brings A Writer's Voice to Life
It is the late 1950s, and Troy Maxon has his own ideas for uplifting black folk. To some, he might seem coarse and rude, and to others, he might seem noble and poetic. Beauty is in the eye of the beholder, and for those who experience Troy, the way he uses language has much to do with beauty. The illiterate son of a sharecropper, Troy learned to play baseball in prison, but was too old to be a real star. In his early 50s, he supports his wife and son with his salary as a sanitation worker. Troy is the central character in August Wilson’s Fences, the play that earned Wilson a Pulitzer Prize and a Tony Award.
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The Twenty-Eight Pages
The New Yorker
On the bottom floor of the United States Capitol's new underground visitors' center, there is a secure room where the House Intelligence Committee maintains highly classified files. One of those files is titled "Finding, Discussion and Narrative Regarding Certain Sensitive National Security Matters." It is 28-pages long. In 2002, the Administration of George W. Bush excised those pages from the report of the Joint Congressional Inquiry into the 9/11 attacks. President Bush said then that publication of that section of the report would damage American intelligence operations, revealing "sources and methods that would make it harder for us to win the war on terror."
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  Judge a Book by its...

Creating books for nearly 40 years, we love to share what we have learned with first-time and self-publishing customers. A book is judged by its cover. The hardest part of creating your book (after the writing, of course) is in knowing where to start. Give us a call at (734) 429-8735!

Reedsy: Bending Into Digital Self-Publishing
The Bookseller
In the graphics for Reedsy, you sometimes spot "cattails," as we call them in the sea islands of South Carolina. Reeds. And so, one goes into an interview here hoping that the cutesy name for this new company isn't the misspelling of "read" that one worries it just could be.
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'Sleepless in Seattle': A Tale of Two Authors and Their Hybrid Publisher
The Huffington Post
Corporate mergers decimated the field of choices for submission. The "Grand Battle of the eBooks" was underway, and was the dominant force in the sometimes dicey self-publishing arena. Successful mid-list, and even bestselling authors, were being dropped willy-nilly by their publishers and fired by their agents.
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You Can Try To Be The Next Hemingway — For $6,000
The Guardian
The clock is ticking down: it's only two months until National Novel Writing Month kicks off. Wannabe Stephen Kings and John Greens are sharpening their pencils, dusting off their ideas and booking vacation time for the month of November.
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Missed last week's issue? See which articles your colleagues read most.

    Color My World (Mary Ellen Collins, ASJA)
4 Things You Must Know About A Literary Agent (The Huffington Post)
Freelance: Increasingly It's How America Works (AOL Original)
Get Your Business Book Published: Crown Publishing Group Editor Matt Inman Reveals How (Forbes)

Don't be left behind. Click here to see what else you missed.

Do You Yo? And Should Your Newsroom Be Yo-ing?
10,000 Words
It's getting harder and harder for me to keep up with what the kids are doing these days, but I've at least heard about "Yo". If you haven’t heard of it yet, the app is a messaging service that bases its platform around the frequent sending of a two-letter word: "Yo."
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Self-Publishing Changes Book World, Library Collections
Springfield News-Leader
The self-publishing trend has dramatically changed the book publishing landscape and the face of public library collections. Self-publishing is when an author publishes his or her own book instead of using a separate publishing company. It gives the author complete control, and therefore responsibility, over the publication process, including production, price, marketing and distribution. Self-publishing authors also avoid having to share the profits of their creative work
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The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947

Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641   
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