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Oct. 3, 2013

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Corporate Publishing vs. Traditional Freelancing: Author, Prepare Thyself
By Howard Baldwin

With freelancers bemoaning the present state of journalism, I can only offer the salvation that I have found: corporate publishing. If you were like me during most of my 35-year career, your nose is now wrinkled in distaste. While I wholeheartedly suggest you unwrinkle it to smell the profits, I also suggest you be aware of the pitfalls as well.

Corporate publishing goes by many names – content marketing, custom publishing – but it’s not all products and selling. I’ve written many sponsored articles that never mentioned a company’s product. Corporations consider this material – which frequently goes on their web sites – as an educational tool that sets them up as a source of authoritative information (then, they hit prospects with sales and marketing material).

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What Writers Need To Know About the Affordable Care Act
GalleyCat
Despite the federal government shutdown, the Patient Protection and Affordable Care Act Marketplace is now open, a way for people to compare health insurance options under the new policy also known as "Obamacare." Self-employed writers will have more choices under this act.

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More Than Half of American Adults Read Books for Pleasure in 2012
Los Angeles Times
The good news: According to a new report from the National Endowment for the Arts, more than half of American adults read books for pleasure in 2012. The bad news is that the percentage of adults reading works of literature — in the NEA's definition, novels, short stories, poetry or plays — has declined since 2008, returning to 2002 lows.

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Top 5 Tips From College Writing Days
The Writer magazine
We've all heard the discussions about the value of a formal writing education. After all, the economy's not booming, print media no long reigns supreme, and some successful writers and editors argue that the characteristics that make a great writer can't be taught. Yet students flock to creative writing and English programs, and you're here visiting The Writer magazine's website, all because we recognize the value that writing brings to our lives and the lives of our readers.

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Apple Patent Tips System for Autographing E-Books
PC Magazine
Though e-books are all the rage, they still lack one essential component: a place for the author's John Hancock. But Apple may have a solution, according to a recent patent application. The application, published by the U.S. Patent and Trademark Office, allows for "embedding an autograph in an electronic book." That is, you can slide your iPad in front of your favorite author at their next book signing, and walk away with a souvenir.

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Are Personal Essays the Future of Digital Journalism?
10,000 Words
Personal essays have never been more popular online. Sarah Hepola, Salon.com's personal essay editor, thinks she knows why: "People have always been drawn to personal narratives. It's one of the fundamentals of storytelling: Through your story, I better understand my own. As human beings, we like to see others fail and hurt and triumph."

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6 Awesome Time-Saving Apps to Boost Your Productivity
Under 30 CEO
Managing your everyday tasks at work more effectively leaves you with more time to enjoy the finer things in life. Whether it's playing with your kids, catching up with friends or discovering the world, life's too short to be doing menial tasks. Life's not a rehearsal, you only get one shot at it (in this life at least).

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