Door & Window Business
Feb. 4, 2015

Research report 2013-2019: Global market for energy efficient windows
Release Wire via Digital Journal
After the global economic meltdown of 2008-2009, the global energy efficient windows market was affected greatly. However, with the recovery of American and European economies, the market is coming out of its slump. Growing population and the flourishing real estate market in turn are contributing to the growth of the energy efficient windows market. Currently, Europe has the highest number of installations of energy efficient insulated windows, followed by North America. More

5 tax incentives to help you find and keep customers
Small Business Trends
The NFIB Small Business Economic Trends December 2014 shows that business optimism reached the highest level since 2007. And that many business owners expect to expand and anticipate increased revenues. To do this, it goes without saying that you need to retain existing customers and bring in new ones. If you're working on this challenge, the tax law can help defray some of your costs.More

Remodeling industry helps lift housing industry
CNBC
While the U.S. housing market continues to recover in fits and starts, the home improvement industry is on a roll, according to a new report from the Joint Center for Housing Studies of Harvard University. The researchers found that strong demand for remodeling could push spending on home improvement to record levels this year, even as the pace of new residential construction remains well below prebust levels. More

Show your customer the door
Window Film Magazine
According to Patric Frankso, a 15-year veteran of the window film industry, there are two incredible examples of marketing that many of you may want to try — and it's been right in front of you this whole time. Are you using your shop door to promote your business?More

8 tested techniques for getting sales now
For Construction Pros
Little did President Abraham Lincoln know that more than 150 years later his words would be used in a sales-focused article for contractors. But just as Lincoln finally realized his dream of becoming the President of the U.S., so too can we take note of the first part of Lincoln's own realization. "I will prepare…" Getting sales now means preparing "before." That is, getting more sales is directly related to how much and what type of preparation you do. More

Get more media coverage for your brand with these 4 proven tricks
By Emma Fitzpatrick
No doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic and social media followers. Use these four public relations tricks to get more media coverage and all the good that comes with it.More

Looking to get published this year?
MultiBriefs
In an effort to enhance the overall content of American Window Door and Institute, we'd like to include peer-written articles in future editions. As a member of AWDI, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More

US construction spending rises, but misses expectations
Reuters
U.S. construction spending rose less than expected in December, with private outlays barely rising amid declines in investment in power and transportation projects. Construction spending rose 0.4 percent to an annual rate of $982.1 billion, the Commerce Department said recently.More

Does window film need another rating system?
Window Film Magazine
Is there room for another window film rating system? The U.S. Department of Energy thinks so. With a $1.6 million cost-shared grant from the DOE, the Window Covering Manufacturers Association has launched the new Attachments Energy Rating Council. According to a press release, AERC "will design and administer a new energy rating and certification program for the fenestration attachment products," including applied films. More