CCA Communique
Mar. 18, 2015

New Director joins Canadian Carwash Association Board
Canadian Carwash Association
The Association’s Annual General Meeting (AGM) was held on Wednesday, March 11 during the CARWACS Toronto trade show. The meeting was well attended by members participating in the two-day trade show. During the AGM, members of the CCA voted in a slate of incumbent Directors and a new Director, Christal Narday, for one-year terms. The Board’s newest director joins the CCA from Valet Car Wash. The CCA is pleased to welcome Christal to the Board and looks forward to her valuable input. Directors who completed their terms on the Board of Directors were Bob Walsh from Fernrob Pressure Cleaning Systems Inc. and Denis Gingras from CST Canada Co. (Ultramar). View the AGM web page for the full list of 2015-16 Directors.More

Globe Drive talks winter car washing
Canadian Carwash Association
The Globe and Mail covers auto news, car reviews and commentary about everything automotive in its Globe Drive section. The newspaper recently ran an article about the carwash industry, more specifically about the carwash business in winter.

The article references the Wash Volume Report (WVR) and speaks with CCA Board member Brad Goetz. Read the full article online.More

Carwash Owners and Suppliers attend CARWACS Toronto
The Toronto Convenience U CARWACS trade show welcomed carwash operators and industry suppliers from across the country for a two-day event which included three CCA education seminars. Al Huntington of Belanger, Inc. kicked off the first day of the show with his presentation on customer engagement. A roundtable discussion with Sean McBride, Belanger, Inc.; Brent Taylor, Erb & Erb Insurance; Karen Dalton, Canadian Carwash Association; and Joe Kocher, Mondo Products Company Ltd. spoke on equipment, insurance, Wash Volume Report, and Chemicals, respectively. McBride also presented a workshop on equipment maintenance with Jeff Beam, Transchem Inc. and John Sorensen, Mark VII Equipment Inc.

The bustling trade show floor provided members with the opportunity to network with industry suppliers and learn about the latest products available to carwash operators.More

An easy way to act green this spring
Canadian Carwarsh Association
The Canadian Carwash Association (CCA) is featured in the March issue of Auto & Trucking Atlantic on the environmental benefits of professional carwashes.

The Association advocates on behalf of the carwash industry in an effort to raise public awareness on the multiple advantages of using professional carwashes.

Read the article on page 20 of Auto & Trucking Atlantic. More

New Members of the CCA in 2015...
Canadian Carwash Association
Operators and Suppliers from several provinces joined the CCA since the start of 2015. New members in Ontario include Blue Wave Car Wash, Traditions Holding Inc. and Awash Systems Corp. Joining the CCA from Saskatchewan are new members Silvernagle Holdings and Aspen Ventures Ltd. Alberta’s Village Auto Wash joins from the west, while New Brunswick’s D.A. Murphy Investments Ltd. is our newest member from the east. The CCA welcomes all of our new members to the Association!More

The Klassic Touch
YCM Online
Sometimes, it's best not to mess with success. With one renovated car wash site already thriving in Toronto, Tony Thind decided to go down the same path when he purchased Klassic Car Wash in Barrie, Ontario. Thind gave the site a full makeover to attract customers and increase site traffic, and so far, the strategy is paying off with at least a 20 per cent increase from last year. Read the full article on page 43.More

10 ways small business can use social media to generate leads
The Globe and Mail
According to research conducted by LinkedIn, 94 per cent of small businesses who use social media use it for marketing, and three out of five small- to medium-sized businesses say they've gained new customers by using social media. With over 1.39-billion active users on Facebook alone, your SMB is bound to have prospective customers on one of the many social spaces.More

Battle for mobile payments: Guide to digital wallets
The Financial Brand
If you are involved in payments industry, you know that the last five years has seen some amazing new technologies finding their way to into mainstream payments landscape. The interest in payments is so palpable that many new startups have emerged to disrupt the status quo. It is not just the new startups that are disrupting the landscape, but even large existing Silicon Valley giants have launched their first foray into payments (Apple) or have rebooted their existing initiatives (Google).More

Coca-Cola's marketing shake-up requires a lot of bottle
The Guardian
Coca-Cola this week unveiled a radical new marketing proposition that will unify its sub-brands — Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life under the single recognisable Coca-Cola brand.More

Hacking at the carwash, yeah
Dark Reading
Turns out those drive-through car washes have public Web interfaces that easily can be accessed online, and used to cause physical damage, manipulate or sabotage mechanical operations, or just score a free wash for your vehicle.More

Watershed no place for contaminated runoff
Brantford Expositor
We're all tired of the cold. Records have been falling daily as wave after wave of Arctic air drains south. We're not the only ones suffering, however. Locations as far south as the Florida Keys have been bundling up against the cold temperatures.More

Missed CARWACS? Attend ICA Car Wash Show in Las Vegas
Grow Your Business Network at The Car Wash Show. No phone, no emails, just people. Register today for the ICA 2015 Car Wash Show, the largest trade show in the industr; being held April 23-25. The Car Wash Show features more than 300 exhibitors and offers you more than 16 hours of available time of the trade show floor.More

More than 1,300 experience SCWA convention
The Southwest Car Wash Association (SCWA) Convention and Expo, “Ignite — Inspire and Innovate,” held February 22-24, was a success, according to a press release. SCWA Executive Director Chuck Space said more than 1,300 car care professionals attended the event. The three-day conference featured educational sessions and more than 60,000 square feet of exhibition space, noted the release. FOX News contributor Karl Rove kicked off the convention with a keynote address, stated the release. He spoke about how small businesses like carwashes are the backbone of the economy.More

10 ideas for small business marketing on a shoestring budget
If you run a small business and have a specific budget set aside for marketing, consider yourself among the elite few. The ideal marketing budget is unique for every business and often seems impossible to tie back to your bottom line with any precision. That can be problematic for fledgling small businesses whose very existence hinges on making the right decisions on how and when to spend money. More