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Bill McGinly, PhD, CAE to facilitate CFRE International Advisory Council Conference
CFRE International
CFRE International is pleased to announce Bill McGinly, PhD, CAE as conference facilitator for the CFRE International Advisory Council Conference to take place in Alexandria, VA over the weekend of March 21-22, 2015. McGinly, was President and Chief Executive of the Association for Healthcare Philanthropy (AHP) for over 30 years, until his retirement last year.
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CFRE INTERNATIONAL NEWS


CFRE exam application deadline extended to 27 February for test window 2015 — #1
CFRE International
There is still time to become certified with the first CFRE certification class of 2015! And now, with over 2000 worldwide testing centres to choose from, writing the CFRE exam is more convenient that ever!
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Helpful hint: Use your CFRE online application to track your C.E. credits
CFRE International
Are you attending a conference or webinar? Completing classes in a certificate program? Remember, you can enter the activity details in your online application as soon as the activity ends. This is a great way to keep track of education completed throughout the year and it's far more convenient than having to go back and locate all the details when it's time to submit your application! Even if you just re-certified, you can open your application for your next cycle any time.

Note: If a conference has been pre-approved for CFRE Continuing Education credit, you may list the activity as one conference activity. If the conference has not been pre-approved, or if you are completing a certificate program, please list each class or session individually.

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INDUSTRY NEWS


Study: Male donors respond best to pitches that stress self-interest
The Chronicle of Philanthropy
Attention fundraisers: Stop trying to pull on men's heartstrings, advises a Stanford University study. Researchers documented an "empathy gap" between men and women when it comes to charitable giving. To get men to respond to cash appeals, it's best to tell them how the donation will benefit them rather than others in need, according to the authors of a forthcoming article in the journal Social Science Research.
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Reinventing philanthropy, with a Silicon Valley blueprint
The Washington Post
Laura Arrillaga-Andreessen is at the hub of the Silicon Valley philanthropy world. A Stanford University lecturer and author of the bestseller "Giving 2.0," she has a calendar full of coffees and lunches with some of the tech industry's heaviest hitters: Meg Whitman, Brian Chesky, and husband-and-wife teams Mark Zuckerberg and Priscilla Chan and Dustin Moskovitz and Cari Tuna. She's the person who persuades the young billionaires to give away their wealth now, not later.
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Social giving IRL (in real life) for nonprofits
Nonprofit Quarterly
The Internet is full of acronyms. Some were born of necessity from Twitter's limited character count, but others are created by the unique nature of ubiquitous, virtual networks. There was never a need to talk about IRL before the Internet, because almost all personal communications were In Real Life. The ease and low cost of all this virtual communication means a great deal of messaging—including social fundraising—happens asynchronously (a $50 word for "whenever people happen to get to it").
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Why should they volunteer?
By William D. Pawlucy
According the most recent Bureau of Labor Statistics report, "Volunteering in the United States — 2013," the volunteer rate from September 2012 to September 2013 was the lowest since the annual report began in 2002. The U.S. volunteer rate declined by 1.1 percentage points from the previous year to 25.4 percent, with 62.6 million people volunteering at least once for an organization. A nonprofit organization's volunteers are its most important asset, and this asset is in severe decline. Do we need to rethink the volunteer job description to attract high-quality individuals?
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Big brokerage to match some clients' donations
The Wall Street Journal
UBS is rolling out a new philanthropic offering to its U.S. wealth-management clients, and it has committed to match, in some cases, their entire donations. The Swiss firm announced the expansion of its 16-year-old UBS Optimus Foundation to U.S. investors at an event for clients in New York. UBS Americas Chief Executive Robert "Bob" McCann says the rollout fills a void as customers look to the firm to help them with more than just investments. "We have to be in a position to give them advice across a broad range of topics ... like philanthropy," says Mr. McCann, who is also the head of UBS's U.S. brokerage.
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Nonprofit leadership: Smooth successions and successful starts
The Huffington Post
In today's society, nonprofit organizations play an invaluable role, providing critical services to some of our country's and world's most vulnerable individuals and driving real, positive impact. But under increasing pressure to demonstrate outcomes with ever-tightening financial resources, nonprofit leaders have their work cut out for them.
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Larger, smaller fundraisers use varied and shared mail tactics
The NonProfit Times
Legendary adman David Ogilvy three decades ago called direct mail "my first love and secret weapon." The secret's been out for some time, but as one might predict, large nonprofit mailers have tricks to share with smaller fundraisers. The big surprise is that smaller nonprofits use tactics larger fundraisers might overlook.
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The 3 most boring words in fundraising appeals
Fundraising Success
Could your fundraising appeals be boring? There's too much tired, old schlock out there that we have been using and reusing — and it all needs to go. Nonprofit writing doesn't have to be so boring.
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CFRE Leading Edge

Colby Horton, Vice President of Publishing, 469.420.2601
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