Communique
Jan. 28, 2015

Engagement + Impact Workshop Speakers Announced:
Special Registration Rate ends January 30


The 2015 CPRS National Conference is a must-attend event for Canadian public relations and communications professionals. The program of this year’s conference, Engagement + Impact, has been strategically divided into four themes: Commitment and Engagement, New Technologies and Media Evolution, Public Relations in 2025, and Communication with Conscience: Going Beyond Borders. CPRS received a high volume of quality workshop submissions, and the National Office is pleased to confirm our conference workshops. Visit the conference website to view confirmed speakers.More

Annonce des ateliers confirmés d'Engagement + Impact :
Le tarif spécila d'inscription prend fin le 30 janvier


La Conférence nationale 2015 de la SCRP est un événement incontournable pour les professionnels des relations publiques et de la gestion des communications. La programmation de la conférence de cette année, Engagement + Impact, a été stratégiquement divisée en quatre thématiques : Implication et engagement, Nouvelles technologies et évolution des médias, Les relations publiques en 2025 et Communiquer avec conscience au delà des frontières. La SCRP a reçu un grand nombre de propositions d’atelier de qualité et le Bureau national a le plaisir de confirmer nos ateliers retenus pour la conférence. Visitez le site Web de la conférence afin de connaître les présentateurs confirmés. More

CPRS Awards of Excellence: Planning to submit your awesome campaign? Attend the CPRS Awards Webinar for Tips on Submitting

You do fabulous work, right? You and your team work tirelessly strategizing, writing, pitching, tweeting, Instagramming — you name it. You move the needle on stakeholders’ attitudes and behaviours. The reach and coverage is nothing short of amazing. The entire organization is blown away by the results. So why not get the recognition of your peers in the public relations industry as the icing on the cake? The 2015 National Awards of Excellence are open! The deadline to submit is Monday, March 9. CPRS is holding two webinars for potential award submitters to guide them through the submission process and answer any burning questions. The French webinar will be presented on Thursday, Feb. 5 at 1 p.m. ET and the English webinar will be presented on Monday, Feb. 9 at 1 p.m. ET. More

Prix d'excellence de la SCRP : Prévoyez-vous présenter une campagne extraordinaire? Assistez au webinaire des Prix de la SCRP pour des conseils de présentation

Vous faites des choses fabuleuses, pas vrai? Votre équipe et vous travaillez sans relâche à la stratégie, à la rédaction, à la présentation, à la diffusion sur Tweeter et Instagram, et lus encore. Vous influencez les attitudes et les comportements des intervenants. Votre portée et votre couverture sont tout à fait sensationnelles. Votre organisation toute entière est renversée par vos résultats. Alors pourquoi ne pas solliciter la reconnaissance de vos pairs de l’industrie des relations publiques pour compléter votre tableau d’honneur? Le concours des Prix d’excellence nationaux 2015 est en marche! La date limite pour présenter une demande est le lundi 9 mars 2015. La SCRP organise deux webinaires à l’intention des candidats potentiels afin de les guider dans le processus de demande et de répondre à leurs questions pressantes. Le webinaire en français sera présenté le jeudi 5 février à 13 heures, heure de l’Est et la version anglaise, le lundi 9 février à 13 h, heure de l’Est. More

Accreditation News Update: Newest CPRS Members with APRs

Canada’s newest Accredited in Public Relations (APR) professionals have been announced! The APR identifies practitioners who have depth of experience and competence in the professional practice of public relations. Every year professionals across Canada put their experience and skills to the test as they strive to achieve accreditation. Find out who are the newest APR members!More

Nouvelles de l'agrément : Nouveaux membres agréés

Les noms des plus récents membres agréés en relations publiques (ARP) viennent d'être annoncés! Le titre ARP identifie les professionnels possédant toute l'expérience et la compétence nécessaires à la pratique des relations publiques. Chaque année, des professionnels de partout au Canada mettent leur expérience et leur compétence à l'essai alors qu'ils visent à obtenir l'agrément. Découvrez qui sont les nouveaux membres agréés! More

Canadian Public Relations Research: Submit your Abstract

The Canadian Public Relations Society announces the Call for Public Relations Research Papers. Accepted research papers will be unveiled at the CPRS National Conference in Montreal May 31 - June 2. If you are a public relations scholar, educator, public relations graduate student or a public relations professional who meets the Society’s criteria for advancing the profession, tell us about your work! More

Recherche canadienne en relations publiques : Proposez votre résumé de recherche

La Société canadiennes des relations publiques lance son appel aux articles de recherche en relations publiques. Les articles scientifiques acceptés seront dévoilés dans le cadre de la Conférence nationale de la SCRP à Montréal, du 31 mai au 2 juin. Si vous êtes académicien, enseignant, étudiant en relations publiques aux cycles supérieurs ou professionnel des relations publiques répondant aux critères de la Société pour l’avancement de la profession, parlez-nous de vos travaux! More

CPRS Members Now Eligible for Home and Auto Insurance Member Rates through LMS Prolink

The Canadian Public Relations Society is pleased to offer members a new insurance benefit through the Society’s partner, LMS Prolink Ltd. It offers insurance solutions tailored to the public relations industry. The insurance brokerage has now extended coverage to CPRS members for Home and Auto insurance. Members can benefit from this effective February 1, 2015. More

Les membres de la SCRP ont maintenant droit aux tarifs d'assurance habitation et automobile de LMS Prolink

La Société canadienne des relations publiques a le plaisir d’offrir à ses membres un nouvel avantage d’assurance par l’entremise du partenaire de la Société, LMS Prolink ltée. Cette entreprise offre des solutions d’assurance sur mesure pour l’industrie des relations publiques. Le courtier d’assurance offre désormais aux membres de la SCRP des produits d’assurance habitation et automobile. Les membres pourront profiter de cette offre dès le 1er février 2015. More

CPRS Career File

Whether you are recruiting or job hunting, the Career File Web site has been designed to service Canada's public relations and communications industry from coast to coast in both official languages. More

Babillard d'emploi de la SCRP

Que ce soit pour recruter ou trouver du travail, le site Web du Babillard d’emploi est conçu à l,intention de l’industrie des relations publiques et des communications canadienne avec des offres d’un océan à l’autre dans les deux langues officielles. More

Effectively using content marketing in the public relations industry
Everything PR
There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the product or service provider which is providing the content for them. The integration of social media is essential to the development of lasting relationships which will be financially beneficial to businesses of all sizes for the future.More

CPRS Career File: Professional Opportunities across Canada
CPRS
With new positions added on a weekly basis, it's easy to see why the CPRS Career File is the most viewed web page on the CPRS website. Look online to view available positions in locations across the country. More

Message from the CPRS National President
CPRS
Dear members,
I want to extend a heartfelt thanks to all of you for your support and participation in CPRS activities over the past year. CPRS continues to be a strong and effective professional association because of your hard work, dedication and commitment... More

Effectively using content marketing in the public relations industry
Everything PR
There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the product or service provider which is providing the content for them. The integration of social media is essential to the development of lasting relationships which will be financially beneficial to businesses of all sizes for the future.More

How PPC can boost your content marketing conversions
Business 2 Community
People often think content marketing will promote itself. Phrases like “content is king” are thrown around, but good content isn’t enough if no one sees it. Content promotion is time-consuming. You have to create the best content out there. Then it’s time to get people talking about it. Usually through social media. But there’s another channel that could be working for you. Good pay per click strategies can put your content in front of potential customers. Here are three tips to help boost your content through the power of PPC. More

PR in 2015: It's a bigger job than ever
Business 2 Community
What is public relations? If you ask three PR pros that question, you’re likely to get four different answers. The profession is in flux as it strives to catch up with (and get ahead of) the swift evolution of today’s media and information markets. However, if you step away from the swirling amalgam of earned media, digital content, social networks and online influence and instead focus on the audience, the answer to that question – what is PR? – becomes clearer for your organization. The whole point of public relations is influencing audience behavior, wherever those audiences live crafting a brand image that ultimately inspires desired outcomes. More

7 creative ways you can use branded content on Instagram
Econsultancy
As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015. Perusing Instagram is one of my favourite pastimes (sad I know) and I am not alone. Since its conception back in 2010, Instagram has grown a huge global audience, from the postman to the supermodel, we’ve become a snap-happy, filtering human race, with 300m users documenting their lives, one photo at a time.More

Target leaves Canada, Canadian PR firms left holding the bill
Marketing
Target owes hundreds of companies – including several agency partners – a combined $3.4 billion according to the company overseeing the U.S. retailer’s court proceedings... Agency partners listed on the document include the MDC Partners agencies KBS ($705,000) and 72andSunny ($134,307), National Public Relations ($122,767), marketing analytics company Environics Analytics ($24,860), Hill+Knowlton Strategies ($10,904) and recruitment-advertising agency TMP Worldwide (just over $440,000).More

8 ways to be more creative at work
Fast Company
Who do you think you are? More specifically, when are you most who you are? According to National Geographic Channel’s Emmy-nominated Brain Games, your thoughts and behavior are dictated by your environment, culture, and neural pathways—things that, when tweaked, can enhance your mood, productivity, and creativity.More

Why you need a content promotion budget
Search Engine People
There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. (87 per cent of content marketers plan to increase or maintain their paid content promotion budget.More