Fleet tracking: Not Big Brother, just good business
By Ryan Driscoll

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This is the third of a three-part series on fleet tracking.

Some fleet managers are hesitant to implement a GPS fleet tracking solution for fear of employees thinking that "Big Brother is watching them." But employee perceptions are influenced greatly by how a GPS tracking initiative is presented internally. As such, this is an easy objection to overcome if management explains the benefits to the company and the employee.

Are your employees skeptical of GPS tracking?
  • 1. Yes
  • 2. No

A few specifics:
  • GPS tracking will provide a significant return on investment, as any decrease in your fleet's operating costs will result in more profitability. Everyone benefits from a fatter bottom line, and job security is nonexistent without profitability.

  • Other companies within your niche use GPS tracking as a fleet management tool; you certainly want to stay competitive with them.

  • Employees with "nothing to hide" should not object to tracking of the company-owned vehicles which they drive. As for those with something to hide, do you really want them driving your vehicles?

  • In the event of a traffic violation, GPS tracking may hold up in court as a reliable source of defense that could exonerate a driver from a ticket.

  • Driver identification ensures that a driver is not wrongfully accused of any incidents that happened in a vehicle if that employee was not driving at the time.

  • From a customer service standpoint, you can determine whether or not the employee showed up to the job site and how long he/she was there. This is useful for your employee when it is the customer's word against his/hers, as GPS tracking software can very clearly demonstrate the duration on-site.

  • Calling several techs to find out who is closest to an emergency call location not only wastes time for dispatch; it's a distraction for employees. This will be eliminated thanks to real-time tracking and detailed mapping.

  • When employees who are paid by the job/hour find they may be able to complete an additional service call in a given day thanks to more efficient dispatch, GPS tracking will become their friend and not their nemesis.

  • Speeding brings risks that, at the very least, can cost your company money. Eliminating this type of behavior makes for safer roads and a safer work environment.

  • Remote vehicle diagnostics help you stay on top of maintenance of your fleet and can allow you to perform repairs before they result in breakdowns and productivity-robbing downtime. The first time the system notifies you of a vehicle's diagnostic trouble code and prevents an employee from being stranded miles from home, perceptions of what GPS tracking can do for you will change instantly.

  • Off-hours vehicle usage policies are in place for good reason. Risk management is a very real concern for companies of all sizes. Off-hours usage notifications can also help you to identify vehicle theft.
See related articles: Part I | Part II

Ryan Driscoll has served as marketing manager for GPS Insight since 2009. He has worked diligently to become a trusted advisor that provides thoughtful leadership in the areas of GPS tracking and fleet management. Driscoll's background also includes experience in advertising and commercial real estate.