GWA News Clippings
Aug. 30, 2012

The best book reviews money can buy
The New York Times
Todd Rutherford was part of the marketing department of a company that provided services to self-published writers — services that included persuading traditional media and blogs to review the books. Suddenly it hit him. Instead of trying to cajole others to review a client’s work, why not cut out the middleman and write the review himself?More

Show your best work
The GWA book fair is an opportunity for members to display their works to other members for book and product reviews. Each participating author who registers is entitled to one-half of a 3-foot by 6-foot table space to display his/her work. The registration fee is only $25 to cover the table setup. The book fair will be open during all exhibit hours. Space is limited, so book fair participants will be accepted on a first-come, first-served basis.More

Write the right book
Huffington Post
From Lisa Tener: As a book-writing coach I see one "issue" more than any other: authors and would-be authors who don't know what book to write. Either they write the wrong book (often) and have to start again — often years later — or they have so many ideas that five years after starting they still haven't decided on a topic. Truth be told, both behaviors are forms of writer's block.More

Book a room for the symposium while they last
The deadline for booking a room for the GWA Symposium in Tucson is Sept. 10 or when rooms are sold out, WHICHEVER COMES FIRST. Book your room today.More

Amazon set to introduce new Kindles at Sept. 6 event?
We'd been expecting new Kindles to be unveiled almost any day, and now that day has been set — Amazon has sent out invites for a press conference in Santa Monica, Calif., on the morning of Sept. 6. While it's unclear just what Amazon will roll out, it's a good bet we'll see a new Kindle Fire (or maybe even multiple Fires) and an e-ink Kindle with a built-in lighting option. More

How good are you at selling books online? Take the test and find out
FutureBook (blog)
From Nick Atkinson: Following on from my previous blog — 25 ways to increase your online book sales — is this short test, which I've interpreted and modified from Google's Zero Moment of Truth report. The idea is to quickly test how well any book, and indicatively your publishing program, is working to maximize sales via online retail. I'll also give you a few ideas on how to interpret the results.More

1DollarScan takes service to cloud, Authors Guild worried
Publishers Weekly
1DollarScan, a service that lets publishers, authors and consumers mail work to be digitized and sent back as a PDF, is fully integrating with Evernote, allowing its scanning service to be utilized in the cloud. 1DollarScan, which has its roots in Japan (it's operated by zLibro, Inc.) and is based out of San Jose, Calif., in the U.S., provides its scanning services for all customers under the condition of Fair Use. More

Can self-publishing buy respect?
There was much pearl clutching after the Internet aired abecedarian mystery novelist Sue ("A Is for Alibi") Grafton's thoughts on self-publishing. Short version: She thinks it's for lazies. Who you calling lazy? The digital swarm opined and I agreed, to some extent, with the outraged chorus. Who wouldn't want to be on the side of the self-publishers, those scrappy DIY-ers who, like their punk forefathers and mothers, step outside of a system that can't or won't serve them? Get in the van!More

Libraries and e-books
Book View Cafe (blog)
It can be just as fast and easy to order an e-book from the library as to buy it online, and it costs nothing. Why would anyone buy an e-book from the publisher if the library has it for free? So why would a publisher sell e-books to libraries? This is a legitimate, big problem, which affects authors just as much and as directly as it does libraries and publishers. It has no quick fix. To solve it will take a complete and painful rethinking and re-organization of the whole publishing industry.More

'We can't think of ourselves as book publishers any more'
The Guardian
As the trays of cheese and wine begin to circulate for this autumn's book launch season, one of the U.K.'s biggest publishing houses will be pinning its hopes not on a hardback, but on an app designed for tablet computers. Alongside celebrity autobiographies from Victoria Pendleton and Cheryl Cole, and John Major's history of music hall, HarperCollins will be unveiling a digital reinvention of the Collins World Atlas. More

Things to think about as the digital book revolution gains global steam
The Shatzkin Files (blog)
The switchover from reading print to reading on screens, with the companion effect that increasingly the purchase of books is done online rather than in stores, is far advanced in the English-speaking world and especially so in the United States. In the past 12 months, the U.K. has begun to resemble the U.S. market in this way.More

As e-books grow and stores disappear, print backlist plunges
Publishers Weekly
In explaining the steep drop in Penguin Group USA's profits for the first six months of 2012, CEO David Shanks said one important factor was the decline in backlist sales. Borders was an important customer for Penguin's backlist, especially its classics line, so the collapse of the chain hurt Penguin more than some other publishers' backlist offerings. More