GWA News Clippings
Oct. 5, 2011

Comparing e-readers: Kindles vs. Nooks vs. Sony vs. Kobo
Paid Content
When Amazon introduced the first Kindle four years ago, the e-reader market barely existed and e-books were almost a novelty. Sony e-readers were already on the scene but the Barnes & Noble Nook wasn't even on the drawing board. Last week, Amazon changed the e-reader game again with new dedicated e-readers that can be bought for under $100 and a media tablet that could do the same for that category if it delivers as promised. More

GWA's Classroom Podcast, Episode 12: Facebook Changes
In this episode of GWA's Classroom Podcast, Jean Ann Van Krevelen and Ellen Wells delve into Facebook's massive changes. Learn more about lists, the ticker, subscribers and the news stream. More

Price-fixing case against Apple, major book publishers mushrooms
Paid Content
Back in August, a class action lawsuit was filed against five major book publishers and Apple, accusing them of colluding to jack up the price of e-books in an effort to wrest back pricing power from Amazon. The suit claims millions of customers overpaid for e-books because of the alleged price fixing plan.More

GWA Facebook II webinar recording available
In the first Facebook Pages webinar, we discussed how to create a compelling page. In Part II, attendees will learn strategies and techniques for promoting their brand via their page. This is an interactive session, so be sure to bring questions. Join us to boost the effectiveness of your online marketing efforts!More

7 ways to perfect your writing 'tone'
Writer's Digest
Do you obsess about the tone of your writing as you revise? You should. Tone is one of the most overlooked elements of writing. It can create interest, or kill it.More

GWA registration open for Oct. 30 Region VI meeting
Learn about 21 Acres, a regional resource whose mission is to cultivate, demonstrate and advance systems that support sustainable agriculture. Rediscover the agricultural heritage of our region and learn about cutting-edge, sustainable agricultural design and technologies. Then, tour Willows Lodge and hear speakers on writing opportunities in the "green" and sustainable media and a discussion of new media trends for writers. More

GWA Writers Workshop Oct. 31
Hone your journalistic and literary "voice" at Willows Lodge in Woodinville, Wash. Two local instructors will help you jump-start writing projects that may be languishing and discover the potential for diversifying your topics and genre. More

Compare yourself to other freelancers
All Freelance Writing
The International Freelancers Academy recently published its 2nd Annual Freelance Industry Report, which reports some interesting statistics on how freelancers work and what they earn. The survey includes answers from 1,204 freelancers in 37 professions.More

32 reasons book designers are crazy
Laying out a book according to publishing-industry standards is a recipe for madness. So why do book designers fuss and bother over a host of sometimes contradictory rules when nobody else seems to care? More

Twitter revenue to hit $400 million by 2013
The success of Twitter's Promoted Products will propel the company into $400 million in revenue in 2013 compared to $45 million last year, says a new report. Twitter will earn $139.5 million this year, a 210-percent jump over last year, according to eMarketer. Debra Aho Williamson, principal analyst at eMarketer, credited Promoted Products' success for the rosy estimate. More

Tablets: Ultimate buying machines
The Wall Street Journal
Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers. That discovery is making retailers focus on tablets ahead of the all-important holiday season, as the tough economic backdrop puts a premium on what the industry calls "conversion" — making sure the shoppers who show up actually buy something.More

FTC cracks down on green certification firms
Plastic News
Becoming green-certified can be as difficult as meeting stringent criteria or as easy as using a credit card. There are more than 400 green certification systems and eco-friendly labels in a variety of industries, making it difficult to determine which company is "green" and which company is "greenwashing" — deceptive promotion of a company as environmentally friendly.More

How to self publish (and seem like you're not)
The Huffington Post
It all started with a question: Could a self-published author have the best of both worlds? The freedom to evolve a book "brand," interact with readers directly and control every aspect of the creative process — while still endowing that brand with a sense that it was a huge, group effort, with lots of support from editors, PR-people, and other mysterious higher-ups who make the literary world go round?More

The state of horticulture programs
Lawn & Landscape
Earlier this year, Newsweek listed the Top 20 most useless degrees. And sitting close to the top at No. 2 was horticulture. (Journalism was No. 1.)More