GWA News Clippings
Oct. 10, 2013

Q&T newsletter now available
The October issue of the Quill & Trowel newsletter was posted this week. To download your copy, visit the members area of the GWA website. Details.More

Quebec symposium recordings now available
If you missed a session at the 2013 symposium or simply want to refresh your memory of any presentations, audio recordings of most program sessions are now available on the GWA website. Each downloadable MP3 file is only $5, so take a look at the latest information available to you. DetailsMore

Oct. 15 — Final call for Mediabistro discounts
Mediabistro offers more than 50 education courses for writers, bloggers and more. In an effort to expand member education opportunities, GWA has partnered with Mediabistro to save $50 on multi-session courses (excluding one-hour webcasts and onsite conferences). This partnership offer ends Oct. 15, so take advantage of this trial program while you can, and let us know how it worked for you. Use special discount code GWA50.More

Nov. 2 — Region V Connect meeting
Region V welcomes all members to its first GWA Connect meeting! Meet at 9 a.m. on Nov. 2 for a GWA Connect photo shoot at the 25th annual Fall Festival of Roses at the Antique Rose Emporium near Brenham, Texas. DetailsMore

Share with your peers
If you have an experience or expertise you want to share with your fellow garden writers, the GWA Symposium Program Committee is accepting presentation proposals from speakers for the 2014 symposium to be held Aug. 8-11 in Pittsburgh. There is particular interest in proposals that address core competency topics developed by the GWA Education Committee. All online applications must be received no later than Dec. 16. DetailsMore

Have an idea for a regional meeting?
Regional directors are planning their 2014 spring meeting schedules now. Program proposals are due 120 days prior to the meeting date. If you have a suggestion for a regional meeting event, contact your regional directors. DetailsMore

Is publishing still broken? The surprising year in books
A flood of self-published books washes ashore. Bestseller prices are down significantly. Bad grammar speeds through the ether at a faster pace than ever before. This should be a dreadful year for publishers. Only it's not. Instead, Random House handed out $5,000 bonus checks from windfall profits. Simon & Schuster signed a critically acclaimed author whose No. 1 bestselling book was self-published. More

In the digital publishing era, content trumps platform
Publishing Perspectives
This past Friday, people working in all aspects of digital and online publishing came together to talk about the future of publishing at Rewrite the Web in Berlin. The day-long think tank covered topics from the publishing house of the future (Dr. Siv Bublitz, Ullstein Verlag) to how we read (Henrik Berggren, Readmill), writing so we can be found (Jens Redmer, Google) and Hybrid Authorship (Joanna Penn), along with collaborative writing with readers (Ashleigh Gardner, Wattpad) and redefining journalism (Bobbie Johnson, Matter).More

Why tablet magazines are a failure
"We're starting a new magazine,"” the entrepreneur told me. "We have a potent niche to cover, and advertisers are dying for us to deliver interactive ads." Another woman I met with wanted to launch a tablet magazine about renewable energy. "It's global and I have all the right connections to get it out there,"” she said. "And I've found an out-of-the-box software solution to power it."” Both projects impressed me. A few years ago I would have been all in with them. Today, though, my mind has changed.More

App data company expands into e-book analytics for publishers and authors
Authors and publishers need to know how and where their books are selling in order to target readers and time promotions. Yet keeping track of and analyzing all the data that comes in from retailers like Amazon and Apple can be difficult, especially for publishers with large lists of books. App Annie, a San Francisco-based company that provides app developers and publishers with analytics about app sales, rankings and trends, aims to solve the problem.More

At work: Creative thinking gets cramped
USA Today
"That's so cool that you get to sit there all day and be creative." If you're a professional "creative," you've likely heard that phrase a thousand times. And it makes you want to scream, "It's hardly like that" — especially these days. In these times of quarter-to-quarter thinking, reduced budgets and the expectation to "jazz it up," "make it go viral" or "make a logo out of an eagle carrying a vacuum cleaner," the creative industry has grown, well, not so creative.More

8 rules authors need to know about Amazon
Anne R. Allen (blog)
Everybody tells authors we must use social media to have successful careers in the E-age, but nobody talks much about the dangers that lurk here. Here's the thing: the Internet is still the wild frontier. And it's so huge nobody's quite sure how to police it. Big, loosely regulated social media sites seem to encourage the worst in human behavior. Facebook allows people to make hate pages for celebrities with happy abandon, and the comments on news sites and You Tube can make you want to wash your eyeballs. More