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Greenhouse Grower
The green industry outlook for spring 2017 is a good one. There are very few red flags among current economic indicators to suspect any surprises in economic performance in the first couple of quarters of 2017. Even a potential increase in interest rates by the Federal Open Market Committee will likely have a minimal impact. One of the continuing bright spots in the coming year is the housing market, a prime influencer of derived demand for green industry products and services.
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By Dave G. Houser
 If poet Ralph Waldo Emerson was right when he said "the earth laughs in flowers," then get ready for a chorus of laughter as botanical gardens across the nation burst forth in blossom this spring. The cultivation of ornamental gardens goes back a long time — from the Hanging Gardens of Babylon to the enchanting Gardens of Versailles. Here in the U.S., we can thank three early presidents for the establishment of the country's first public botanical gardens in 1820.
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Slate
In 2012, a month after the publication of her memoir, Wild, Cheryl Strayed was on a book tour, soaking up the wonder of her first big success as an author, when her husband texted her to say that their rent check had bounced. "We couldn't complain to anyone," Strayed told Manjula Martin. "My book is on the New York Times best-seller list right now and we do not have any money in our checking account."
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Digiday
A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its business, now generates more than a quarter of its traffic every month from older content. At publications like Business Insider, the figure is even higher.
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Gallup
Despite the abundance of digital diversions vying for their time and attention, most Americans are still reading books. In fact, they are consuming books at nearly the same rate that they were when Gallup last asked this question in 2002 — before smartphones, Facebook or Twitter became ubiquitous. More than one in three (35%) appear to be heavy readers, reading 11 or more books in the past year, while close to half (48%) read between one and 10 and just 16% read none.
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A hardworking, first-of-its-kind solution for small space gardening! The new “Take 2” combos from Burpee plants feature a slicer AND cherry tomato trialed together for habit and fruit timing. Gardeners will get a steady supply of tomatoes from one container all summer long! Available in three recipes for garden centers in 2017. BurpeeHomeGardens.com
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Bloomberg
Ev Williams, the co-founder of Twitter, spent five years building Medium into one of the slickest publishing platforms on the web. Yet he found himself in traditional-publishing purgatory on Wednesday, cutting 50 employees and searching for a new business model. There could be no better proof that delivery methods matter little, and content is king.
In the post outlining the changes, Williams explained that he had lost faith in advertising.
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Poynter
Mistakes can lurk in your writing, whether it's a story, article, blurb, e-book, caption, tweet, menu, flier, Facebook status, blog post, script, advertisement, graphic novel, comic, brochure, editorial, email, manifesto, letter, birthday card, bumper sticker, wedding invitation, classified ad or graffiti.
One cause of errors: You tend to read (or edit) with your memory rather than to actively read what's on the screen.
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Medium
You aren't entitled to a single reader. You aren't entitled to a single customer, viewer, audience member or anything else. As a creative, you are doing creative work in the hope that people will consume it.
But you can't demand their attention. The people with the potential to enjoy what you do are busy. They're distracted. They have a hundred things they could be doing at any given moment.
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Literary Hub
The bookstore next to my apartment is one of the few places where a budding writer can go in New York to and feel nothing but optimism about their literary prospects. People don't just go there to buy books: they go there to gape at books, to think about books, to read — or fondle — books. Among the shelves of essays, short stories and criticism, the store has also set aside a few rows for writing manuals penned by icons like Stephen King and Haruki Murakami.
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New Clematis!! ‘Fushia Flash’ loads of hot cerise pink on a compact vine. We are excited to offer this clematis, a pink like no other, clematis like no other in the marketplace! ‘Fushia Flash’ is a large flowering variety, heavy bloomer, longevity, and cold hardy. Offering early season blooms, for peak season sales!
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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Digital Book World
As I've said before, the publishing industry needs to get beyond the current "print or digital" mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the news digitally but mostly sticking with print books).
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Digiday
Snapchat's latest measurement play has earned it a gold star from media agencies at a time when rivals are still working to scrub off their black marks.
This week the Gen Z favorite rolled out an integration with third-party provider Moat for the U.K. and France so brands can see if their video ads are viewed and heard by a human being (versus a bot) and for how long. The feature has been live in the U.S. since June.
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Recode
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.
Industry sources say the social network is going to start testing a new "mid-roll" ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.
For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales.
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GWA
GWA: The Association for Garden Communicators is excited to announce the launch of our prestigious 2017 GWA Media Awards, the only national online media awards program for the gardening communications industry.
Held annually for more than 20 years, the GWA Media Awards have recognized the top professional horticultural communicators in the areas of writing, photography, digital media, broadcast media, publishing and trade.
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GWA
- Sally Cunningham previews the exciting line-up at #GWA2017 in Buffalo, New York
- Executive Director Maria Ungaro's message, "Career-building
Tools for 2017"
- GWA President Kirk Brown's message, "Happy New Year!"
- Updates on GWA Foundation's Scholarship Program and Plant a Row for the Hungry with Ashley Hodak Sullivan
- Plus much more!
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GWA
The 2017 GWA Annual Conference & Expo is an inclusive opportunity for all current and future GWA members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges.
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GWA
The GWA Foundation, a 501(c)(3) charitable partner of the GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications! This year's scholarship awards will range from $500 or $2,000 per student and includes a complimentary full year membership to GWA.
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GWA
When I left the GWA Annual Conference in Atlanta this summer the bellman who helped me load my plants and wheel 17 bags to my car said, “All of this dirt…it just appeared out of nowhere!” he exclaimed. “What were you AT?” Leaves, flowers, and potting soil are all but inevitable in the wake of GWA conferences, thanks to exhibitors such as Proven Winners ColorChoice Flowering Shrubs, and we love them for it.
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GWA
Meet new friends and reconnect with old ones, as GWA members and non-members alike gather for a Connect Meeting at NCNLA's Green & Growin' 2017 Show on Thursday, Jan. 19, 6:00PM - 7:00PM. The meeting will be held at The Bar Down Under located in the Sheraton Greensboro at Four Seasons, 3121 Gate City Blvd, Greensboro, NC 27407. Registration is FREE.
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GWA
Join GWA on Jan. 27 in Fort Worth, Texas for an afternoon at the Botanic Research Institute of Texas. BRIT documents the diversity of plant life and conducts extensive research around the world. GWA will be given an inside look at the work BRIT does to find new plant species and research plant life for agricultural, economic, environmental, medical, and social uses.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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