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The Business Times
Ready to improve the clarity and conciseness of your writing? Here are a few simple tips to help.
Minimize or avoid the use of words ending in “ly.”
One adjective per noun is usually (more than) enough.
Avoid double negatives.
Minimize or avoid introductory clauses: They usually weaken your argument or detract from the point you’re trying to make.
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Poynter
The forces facing local news aren't all bad.
Report for America is putting more reporters in local newsrooms. ProPublica's adding local investigative journalists. And in the last three years, the Associated Press has worked with member newsrooms to localize data stories. The AP shared the results of a project it started to get localized data to local newsrooms and help journalists make the best use of it.
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WAN-IFRA
Anita Zielina is just starting her new role as Director of Innovation and Leadership at the Craig Newmark Graduate School of Journalism at the City University of New York, but she will be back in Europe in early April to talk about accelerating digital transformation in media organizations at the Digital Media Europe conference.
At CUNY, she is founding a leadership program together with Jeff Jarvis and Sarah Bartlett.
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AdAge
Unilever's effort to rid itself of influencers with fake followers hasn't made much difference, at least for its Dove brand, according to a new report. And despite the industry's concern about fakes, the report, from analytics firm Points North Group, says spending on influencers continues to snowball.
Unilever Chief Marketing and Communications Officer Keith Weed said in June that the company would stop working with influencers who buy fake followers.
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By Emma Fitzpatrick
 If you’re like most business owners, you've been on your toes this January — just waiting to see what big change Facebook had in store for you! After all, it's been just over a year since Mark Zuckerberg, Facebook's founder and CEO, announced that content from Publishers and Pages would be shown less. What does he have in store for you in 2019? Well, Zuckerberg confirmed (at least some of) what the company will focus on this year on its 2018 Q4 earnings call. Read on to see what you should have on your radar.
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USA Today
By any measure, the media is in crisis. Trust in the news media is at historic lows. Bad actors have hijacked social media platforms to spread false information. Just last Thursday, Facebook and Twitter removed hundreds of accounts tied to misinformation campaigns originating in Russia, Iran and Venezuela. Meanwhile, news outlets including Gannett as well as BuzzFeed, Vice and HuffPo, have been forced by financial pressures to lay off thousands of journalists in the past few weeks.
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Philly.com
If you think that Facebook and Google pretty much control the Internet, you're right — at least when it comes to advertising.
And that can be bad news to some smaller firms, particularly ones that run afoul of Google and Facebook's oftentimes draconian advertising rules that restrict the promotion of potentially controversial merchandise and services such as unregulated drugs, certain "adult" products, pay-day loans and weapons.
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HomeGardenandHomestead.com is the Guide to Modern Living for gardeners, homeowners and homesteaders. We cover seasonal and trending topics of interest to gardeners of all skill levels. Visit the website and subscribe to our free e-newsletter and you’ll receive 15 Garden Hacks that Will Save You Money—absolutely free!
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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Harvard Business Review
Business experiments, especially in digital formats like A/B testing, have exploded in the last decade. And for good reason. Experimentation promises the power of the scientific method to reduce uncertainty: Should we launch this product? Which messaging maximizes consumer engagement? Will this tool yield sufficient ROI when rolled out to all employees?
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By Hank Boyer
 For most people, being listened to equals respect. It's true across cultures and true over time. True in your personal life as well as your professional one. And it is a best practice of people who want to be successful, regardless of who they are, what they do, or and how old they are. Hearing is an act of the brain registering a sound. Listening gives the sound meaning and considers an appropriate response. Active listening requires intentionality on the part of the listener. It enables the listener to extract critical content from what is being said.
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Botanical Artist Tu Bloom takes us behind the red carpet with Applause Blue Rose and Moon carnations. Follow the latest preparations! MORE
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The Murfreesboro Post
Gardening is for everyone, no matter how big of a space you have. There is a plant for everyone and every garden. You can still enjoy getting your hands dirty even if your garden is on the small side. Don’t let that stop you from enjoying the planting fun this spring!
One common design mistake small-space gardeners make is having small quantities of a large number of plant varieties rather than a larger quantity of a smaller number of plant varieties. Pick a few of your favorites and group them in large clusters in your garden beds. This will help your garden look less cluttered.
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The Mail
Want to show a green-fingered special someone how much you care? Hannah Stephenson digs out 10 top gifts for garden and plant fans...
Find your way into a gardener's heart this Valentine's Day, whether it's through giving a plant, a pair of gloves, some useful tools or a wealth of other green-fingered gifts.
Here are 10 suggestions...
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Country Living
Adding a layer of mulch to your planting beds is the best thing you can do for your garden this year. Sure, you’ll get hot and weary long before you’re done with the chore. But mulch offers a huge payoff: Beautiful beds, fewer weeds, and healthier plants. Here’s everything you need to know before rolling up those sleeves and getting started.
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