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The New York Times
You could almost hear the trumpets blaring in the background of Mark Zuckerberg's announcement last week that Facebook would now promote local news stories in its News Feed.
"People who know what's happening around them are more likely to get involved and help make a difference," the Facebook chief wrote, espousing an eat-your-vegetables view of local news that jibes with his new effort to turn Facebook into a force for global good.
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The New York Times
Ads are the lifeblood of the internet, the source of funding for just about everything you read, watch and hear online. The digital ad business is in many ways a miracle machine — it corrals and transforms latent attention into real money that pays for many truly useful inventions, from search to instant translation to video hosting to global mapping.
But the online ad machine is also a vast, opaque and dizzyingly complex contraption with underappreciated capacity for misuse.
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Ad Exchanger
While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for the wider digital media sector last year, and the trend will most likely continue in 2018.
Unfortunately, this conversation has been mostly triggered by a deep decline in advertising revenue, making it reactive rather than a proactive change of strategy.
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High quality, full-length garden series that entertain, inform and inspire you. Stream the garden programs you love anytime--on your tablet, computer or connected device.
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For your Free Trial visit: www.hortustv.com
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TechCrunch
Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut out of the equation. Instead of developing an owned audience of homepage visitors and newsletter subscribers, they let Facebook brainwash readers into thinking it was their source of information.
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Writer's Digest
Robert Lee Brewer and Brian A. Klems breakdown the transition from freelancing to writing a novel, share what writers can do on social media to build their visibility, and talk with freelance writing expert and novelist Jessica McCann, who penned the award-winning historical novel All Different Kinds of Free.
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The Atlantic
When a teenager began firing on students in Marilyn Johnson's old high school east of Cleveland, Johnson searched everywhere to find out what was happening. She first saw the news on CNN, but she found out more on the town library's Facebook page. The site was "the best, most detailed place to get breaking information," she says. Johnson had published an acclaimed book on the digital and community future of libraries just two years earlier.
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Digiday
Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look.
LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it.
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The Verge
It turns out, 280-character tweets aren't the end of all that's good about Twitter. On a call with investors, Twitter CEO Jack Dorsey said that the expanded tweet length hasn't actually changed the length of messages people are sending out — but it has led to more engagement.
"One of the things we were watching for is to see if the if the average tweet size would go up as a result, and it has not," he said.
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Axios
Snapchat says it generated $100 million in revenue for content partners on Discover in 2017, up from $58 million in 2016 and $10 million in 2015.
Why it matters: In the short-term, Snapchat's relationship with its publishing partners won't significantly impact revenue or investors' confidence in the platform, but in the long term, we've seen from Facebook how relationships with publishing partners can be crucial towards launching and popularizing new products.
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Complimentary copies available for all GWA members! The Grow Network is offering a full press kit including our latest DVD on “Treating Infections Without Antibiotics” in exchange for an honest published review (web or print). Click here to get your free copy.
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Greenhouse Grower
If anything was trending at the Tropical Plant Industry Exhibition, held Jan. 17-19 in Fort Lauderdale, Florida, it was trends themselves. Keynote speaker Maxwell Luthy from Trendwatching.com kicked off the event with a talk about turning trends into opportunities and many of the show booths highlighted new trends they had come up with for 2018.
For instance, Silver Vase, winner of the Judge's choice booth award, highlighted four trends for 2018.
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The Washington Post
The most eye-catching part of a garden plant is its flower, and the most captivating element of a bloom is its color. You might think then that designing a garden should be an exercise in painting with flowers. This idea once held a lot of sway, but color-driven garden design is, by and large, a dead duck.
Gardeners today are more relaxed about their plantings and are driven less by color schemes than the desire for naturalistic effects.
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Curbed
This modern abode in southeast Brazil is all about the courtyard. Hidden from view behind a series of rectangular volumes clad in cement and stone, the lush interior garden is filled with palm trees, birds of paradise, and other tropical plants. Talk about bringing the outside in. Designed by David Guerra, an architect based in Belo Horizonte, the home was designed to have greenery-filled views from every room, whether looking into the courtyard or out toward to hilly landscape beyond the walls.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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