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Garden Center
Millennials are the industry's top new consumers. Brands must work to reel them in now if they want to stay relevant in the future.
Millennials are a bigger generation than Baby Boomers, comprising an estimated 25 percent of the U.S. population. And, with a collective buying power of $200 billion annually, they already have an indirect spending power of $500 billion. Their buying power will only grow as they grow older, buy houses, settle down and make more money.
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Grower Talks
Micronutrients, by definition, are required by plants in small quantities, but they're crucial nonetheless. Justus von Leibig's Law of the Minimum can be summarized this way: "The availability of the most abundant nutrient in the soil is only as good as the availability of the least abundant nutrient in the soil."
A practical application of that law would be to say that a plant that's chlorotic and making subpar growth due to a micronutrient deficiency won't be improved by applying more nitrogen.
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American Nurseryman
As we're moving further into the tech age, mobile access to information is critical. We've compiled a list of apps that are useful for day-to-day activities.
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Medium
The most useful definition of technology I've heard is simply, "the ability to do more with less."
I think of books and reading as technologies.
We only live one life, but through books, we can gain the wisdom from thousands. When an author writes, re-writes, and edits, they are turning their words into a more perfect version of themselves. When you read, you get to spend time in a meditative state with a wise person's more perfect self.
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Medium
A while ago, I wrote about what might be involved in a do-it-yourself Master of Fine Arts. Basically: lots of reading, lots of writing, some mentoring and connection with other writers.
The best advice I've ever seen for how to become a solid writer comes from Ray Bradbury. His advice is a prescription for nightly reading, weekly writing and watching a lot of movies.
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Journalism.co.uk
The team behind Ophan, the Guardian's in-house analytics platform, has developed a new "scaled-up" tool designed to help journalists keep up-to-date with news consumption trends around the world.
Kaleida, launched Feb. 8, collects data from outlets across the media industry and presents it in a variety of ways to help editors see what topics they should be covering for their audiences.
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Recode
You probably know someone who makes sniping remarks like: Old media is dying! They were too stupid to notice the internet! They're snobs and stuck in the past!
The real story is much more complicated, journalist Gabriel Snyder said on the latest episode of Recode Media with Peter Kafka. In the latest issue of Wired, Snyder wrote about how one of the highest-profile media companies in the world, the New York Times, is "claw(ing) its way into the future."
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Digiday
The news on Twitter seems unrelentingly bad lately, with its stock down on last week's earnings report showing that Twitter only added 2 million users last quarter with quarterly revenues dropping slightly from the previous year. Here's one bright spot: News publishers say Twitter is growing as a source for video distribution and revenue.
Across three Twitter accounts for Business Insider and two sister publications, Business Insider attracted more than 6 million video views on Twitter in January.
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New York Magazine
When Instagram (and by extension Facebook) announced the rollout of Instagram Stories during summer 2016, the company wasn't shy about acknowledging that its newest product was all but a carbon copy of Snapchat. In design. In functionality. And, most blatantly, in its name: Instagram didn't even bother finding a synonym for the made-famous-by-Snapchat term "Stories."
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GWA
The GWA Nominations Committee is soliciting nominations from members to be considered as candidates for officer and director positions on the 2017-2018 GWA Board of Directors.
Serving on the GWA Board of Directors is both an honor and a commitment. To work with other distinguished members of our industry in leading and shaping this organization is a productive and immensely enjoyable experience.
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GWA
For the second year, garden communicators were invited to the Tropical Plant Industry Expo held in Fort Lauderdale, Florida, Jan. 18–20. This mid-winter event is produced by FNGLA, the Florida Nursery, Growers and Landscape Association.
This year, association members Sylvia Gordon and Jennifer Nelis rolled out the red carpet for GWA. Glowing reports from first-year attendees and the alluring promotional materials we received enticed 40 garden communicators to attend this year, up from 2016's 18 attendees.
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GWA
- Sally Cunningham previews some exciting gardens that will be featured at #GWA2017
- Update from GWA President Kirk Brown
- New and returning columns covering: Food with Brooke Bates, Business with Katie Elzer-Peters, Photography with Derek Fell, and Sustainability with Anne Marie Van Nest
- Announcements on the GWA Media Awards and Nominations of Officers & Directors
- Plus much more!
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GWA
GWA: The Association for Garden Communicators is excited to announce the launch of our prestigious 2017 GWA Media Awards, the only national online media awards program for the gardening communications industry.
Held annually for more than 20 years, the GWA Media Awards have recognized the top professional horticultural communicators in the areas of writing, photography, digital media, broadcast media, publishing and trade.
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GWA
GWA is excited to announce sponsorship and exhibiting opportunities for the 2017 GWA Annual Convention & Expo, Aug. 4-7 in Buffalo, New York, the largest gathering of garden writers, bloggers, photographers, speakers and industry thought-leaders in the country. Attendee are seeking fresh story ideas, new products and tools, and networking opportunities with organizations just like yours.
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GWA
Meet new friends and reconnect with old ones as GWA members and non-members alike gather for our annual Connect Meeting at the 2017 Northwest Flower & Garden Show on Thursday, Feb. 23, 6-8:30 p.m. The meeting will be held in the Northwest Flower & Garden Show Media Room in the Washington State Convention Center. Registration is FREE.
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GWA
Join GWA in Region VI as we spend the day with the New York Botanical Garden's blockbuster exhibit: Frida Kahlo: Art, Garden, Life, hosted by Tucson Botanical Gardens. This exhibit examines Kahlo's work through the lens of the plants and nature in her paintings and her personal gardens. Tucson Botanical Gardens was selected as the only institution to receive this extraordinary exhibition.
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GWA
Region VII will once again be holding a regional meeting in conjunction with Canada Blooms, Canada's largest flower and garden show. The meeting will start with a private tour of the show before it opens that day. A great educational session, hosted by GWA member and Canada's Gardening Guru, Mark Cullen, will start at 9 a.m., details to be released soon, followed by our lunch and GWA business meeting and a presentation from Fiskars, our event sponsor.
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GWA
Tour and photograph the Chicago Flower & Garden Show before it opens to the public. Then meet your fellow garden communicators for networking, lunch, door prizes and informative speakers sure to inspire story ideas on topics from new plants to plant exploration to urban trees. Registration is $45/member and $85/nonmember by Feb. 17, $55/member and $95/nonmember from Feb. 18 through March 18.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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