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The Conversation
When my digital media students are sitting, waiting for class to start and staring at their phones, they are not checking Facebook. They're not checking Instagram, or Pinterest or Twitter. No, they're catching up on the news of the day by checking out their friends' Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text.
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Greenhouse Grower
Consumers under 50 years old aren't all that different from those over 50. Humanity doesn't change all that drastically from generation to generation. But when it comes to gardening, we've found that this group really is dramatically different from their elders.
For the past three years, I've been working with Dr. Bridget Behe of Michigan State University through our own 10% Project to better understand why gardening and plants have decreased in popularity.
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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Grower Talks
According to the Housing Leadership Summit Metro Study, 59% of millennials say outdoor living space is a must-have when it comes to home ownership.
They ranked this higher than any other home must-haves, including a two-car attached garage, a children's play space, a finished basement and office space.
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Greenhouse Management
The National Garden Bureau and All-America Selections met recently during the ASTA Flower & Vegetable Seed Conference in California to plan future activities and elect board members.
At that time, NGB members elected a new president, vice president and three new directors to the Board.
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Try a cold hardy, easy to prune, sun loving Clematis Ristimagi. This is truly a spectacular performer, with its showy violet blue tepals accented by a red-purple central bar and creamy center. Ristimagi is well suited for cold climates and can be pruned 30cm from the ground and then mulched, has been bred and tested for the climates of Estonia.
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Nature’s Footprint’s patented Smart Soil Separator creates a permanent air space below the roots of container plants. This lets the soil breathe keeping roots healthy and efficient. Air below the soil also helps eliminate stagnant water buildup in the bottom of the container. Learn more at Nature’s Footprint, Inc. http://naturesfootprint.com/products/smart-soil-separator/
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WAN-IFRA
The news is not good: as the Financial Times detailed in a recent article, newspapers in the UK — one of the most thriving markets in terms of newspaper consumption — are facing a dour outlook. And even if you look at digital publishing, growth is increasingly hard to finance, as the Columbia Journalism Review recently documented. And while it would be wrong to put all the blame on social media distribution, it is clear that it plays an important role in the continuing decline of newspaper revenue.
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Entomology Today
Scientists have found a more efficient way to infect experimental trees with citrus greening disease, boosting efforts to find citrus varieties that are able to resist the bacterium which causes the disease. At the same time, their research has produced an unexpected bonus: a new strategy that growers can use to protect their trees against insects that transmit the disease, which threatens groves nationwide.
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The Media Briefing
More than 70 publishers and editors joined Diane Young, co-founder and MD of the Drum and Paul Lomax, CTO of Dennis Publishing, to debate the challenges that the next 10 years will bring to the world of publishing.
At 2025: Visions for the Future of Publishing, the threats identified ranged from the accelerated speed of change to ad blockers, the rise of social platforms and the challenge of converting the millennial generation to be paying customers.
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Green Profit
The industry agrees that helping customers be successful is the name of the horticultural game. If customers have big, beautiful plants that burst with blooms or are laden with ripe produce, they'll be back for more. One of the most fundamental ways of ensuring customer success is encouraging consistent and proper watering of those plants they're carting out your door. Yet customers often don't supply enough water and in the right way.
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