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GardenComm
GardenComm, the only national online media awards program for the gardening communications industry. Held annually for more than 20 years, the GardenComm Media Awards have recognized the top professional horticultural communicators in the areas of writing, photography, speaking, digital media, broadcast media, publishing and trade. This year's program features over 50 categories.
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Twipe
A recent survey from Reuters found that 52 percent of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers?
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Nieman Reports
In Silicon Valley startup culture, tech debt results from shortcuts taken over time that lead to broken loops, lack of larger solutions, and daily pain by those entrusted with working on and improving a product. Time and resource constraints lead to shipping imperfect code that, if not addressed over time, ultimately slows down teams and work.
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Daily Writing Tips
Mark Nichol writes: Absorb information about writing, but don't overwhelm yourself. I've been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses as well.
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Business 2 Community
Did you know that over 80 percent of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences and build a community of raving fans that keep coming back for more.
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Adweek
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever.
As a case in point: Look no further than the relationship between social media and brand experience. It's no longer a one-way street where events rely on social for their amplification; these two forms of marketing are engaged in a symbiotic relationship.
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Social Media Today
The visual nature of infographics lends itself to fast-moving social feeds — elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats, stats and, tips and be included within a single flow, as opposed to being buried in a pages long report. And in addition to this, infographics can also help in your lead generation efforts.
How?
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HomeGardenandHomestead.com is the Guide to Modern Living for gardeners, homeowners and homesteaders. We cover seasonal and trending topics of interest to gardeners of all skill levels. Visit the website and subscribe to our free e-newsletter and you’ll receive 15 Garden Hacks that Will Save You Money—absolutely free!
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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Folio Magazine
From streaming music and video services to the regular delivery of groceries or meal kits, the online subscription business model is booming across multiple industries.
That's good news for magazine publishers, who are refocusing on the idea that subscriptions — to both print and digital content — can provide a significant source of revenue. A growing number of publishers are charging readers for access to at least some of their content.
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Entrepreneur
In the world of digital media and technology blended with worldwide access via social media and the internet, measurement is the key to growth and success in this densely competitive environment. Taking calculated action, based on analytics and data, is the only way to work effectively in this environment. Google has several tools for search engine marketing and the SEO experts tend to use only a few out of them, it is recommended to make maximum out of these free tools.
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Look for Surfinia Heartbeat petunia at your favorite garden center this spring! Pretty pink heart pattern grows with love and care. MORE
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The Advocate
Lots of gardeners are beginning to harvest a different crop — rainwater.
Collecting and storing rain in a barrel is a great way to help protect the environment, save money and have a healthier lawn and garden.
And, in Louisiana, it's not all that hard to do. In the Bayou State, 56 rain events produce an average of 62 inches each year. For every inch of rain in an area of 1,000 square feet, 600 gallons of water can be harvested and later used in the garden.
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The Detroit News
Nancy Szerlag writes: I've spent the past several weeks perusing plant catalogs and the internet looking for treasures to add to the Rochester OPC Stone House Garden. This spring I plan to hit the ground running in an area we call "the work in progress garden." We've spent the past summers removing weeds, overgrown grasses and a huge planting of daylilies. What we really needed was a back hoe.
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WTOP
Matt in D.C. writes: "I'm considering a home purchase. The home I like has about 6 to 8 feet of level ground, leading to a slope. (That part of the backyard is essentially a downhill walk to the back gate). Will I be able to install a square-foot garden on a hill? Should I avoid the bottom in case water settles there?"
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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