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Forbes
In the digital marketing industry, we are frequently presented with the challenge of needing to explain the value of social media to an older executive who prefers traditional marketing.
Use this simple guide when discussing the importance of social with a potential client, and remember to cut out all unnecessary jargon. Social media can be a very complex ecosystem for those who have no prior social knowledge.
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Harvard Business Review
I'm a big believer in the power of social media to diversify and evolve one's network, build on the strength of weak ties, and nurture relationships over time. I've seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% of B2B buyers and 84% of executives use social media to make purchasing decisions, according to IDC.
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Tech Crunch
Twitter confirmed it's developing a new "Hide Tweet" feature, which it says will give users another option to protect their conversations. The option, spotted in Twitter's code, is available from a list of moderation choices that appear when you click the "Share" button on a tweet — a button whose icon has also been given a refresh, it seems. Like it sounds, "Hide Tweet" functions as an alternative to muting or blocking a user, while still offering some control over a conversation.
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Wired
On Wednesday afternoon, Mark Zuckerberg, the CEO of Facebook, described a sweeping new vision for his platform. "The future of communication," he wrote, "will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure." The post raised all kinds of questions about Facebook's business model and strategies, as well as the trade-offs the company could face.
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The New York Times
Robin Sloan has a collaborator on his new novel: a computer.
The idea that a novelist is someone struggling alone in a room, equipped with nothing more than determination and inspiration, could soon be obsolete. Sloan is writing his book with the help of home-brewed software that finishes his sentences with the push of a tab key.
It's probably too early to add "novelist" to the long list of jobs that artificial intelligence will eliminate. But if you watch Sloan at work, it is quickly clear that programming is on the verge of redefining creativity.
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Nieman Lab
On the heels of its $300 million commitment to local news, free speech and media literacy — and its commission-generated report espousing transparency and diversity — the Knight Foundation hosted its regular gathering of funders, fundees and other smart journalism folk. This year had a special focus on sustainability in local news and encouraging other local funders to step up beyond Knight's home bases of Detroit, Chicago, Philadelphia and elsewhere.
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Medium
Lately I've been scolding myself that I have not been radical enough — yes, me, not nearly radical enough — about rethinking journalism in our still-emerging new reality of a connected world. And if journalism requires rebuilding, then so does journalism education and all of media education.
Every fall, when I am lucky enough to talk with our entire incoming class at the Newmark J-school, I tell them that they are the ones who must reinvent journalism and media.
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HomeGardenandHomestead.com is the Guide to Modern Living for gardeners, homeowners and homesteaders. We cover seasonal and trending topics of interest to gardeners of all skill levels. Visit the website and subscribe to our free e-newsletter and you’ll receive 15 Garden Hacks that Will Save You Money—absolutely free!
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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WAN-IFRA
The membership model has "revolutionary" potential for the future of media, says Sebastian Esser, publisher of Krautreporter and co-founder of a membership platform called Steady. The key is passion — the main reason people pay to join membership-based businesses, he says.
Esser is working to channel that passion into financial health for the membership ecosystem. He shared his ideas, goals, and plans with WAN-IFRA's Valérie Arnould ahead of his presentation in Glasgow at the World News Media Congress in June.
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INMA
Is 2019 going to see a new wave of subscriptions, donations and memberships? Have the authorities found a magic bullet to sustain journalism and the business of journalism?
In his report "Journalism, Media, and Technology Trends and Predictions 2019," Nic Newman predicts "donation models could be supercharged this year by government initiatives to allow media companies to benefit from tax incentives when receiving charitable donations."
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Look for Surfinia Heartbeat petunia at your favorite garden center this spring! Pretty pink heart pattern grows with love and care. MORE
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Goskagit.com
Gardening eases stress, provides exercise, gets you outside and gives you a sense of accomplishment.
It's something you can do at any age. But it's easy to forget common sense in preparing your body.
Although gardening is not necessarily thought of as exercise, in reality it is physical work and should be treated as such. Think of preseason training for competitive sports. You should warm up first to get your blood circulating to your joints.
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Atlas Obscura
Botanical gardens are the kind of special green spaces that you might have in your own backyard, but rarely take the time to explore. They can be self-contained little wonderlands, home to all kinds of rare flowers and plants collected from around the world and cultivated with tender care, along winding paths or in steamy greenhouses. Over in Atlas Obscura's Community forums, one of our most active readers recently asked people to post about their favorite botanical gardens from around the world.
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Courier Journal
The frigid weather of this past week brought back some chilling memories of my days living and gardening in northern New England. Now don't get me wrong, Maine is a wonderful place to live and an amazing place to garden — in the summer. But those winters ... brr. I think my hands first fully understood the concept of absolute zero the first time I had to scrape my car's windshield on a minus-30 degree morning.
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