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Nursery Magazine
You've heard it in the halls of trade shows and across social media channels: We have to start marketing to Millennials. But how? We say we don't understand them, we have a hard time communicating with them, or we don't know what they want. Well, it's time to figure it out. Connect with Millennials now or face potential closure in the future.
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Columbia Journalism Review
Something really dramatic is happening to our media landscape, the public sphere, and our journalism industry, almost without us noticing and certainly without the level of public examination and debate it deserves. Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred.
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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Business Wire
Longwood Gardens and the American Society for Horticultural Science have announced the launch of the Seed Your Future initiative, a multi-year effort to combat declining awareness of horticulture among U.S. audiences and promote horticulture as a vital and viable career path for the nation's youth. More than 150 partner organizations have already signed on to the initiative.
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Mediabistro
You know the importance of networking. You understand how a good connection can land you a new job or move you up in your company. But your time is limited and networking can be a real time-suck.
Hey, no worries. We've got you covered. Check out these three apps that make networking simple, painless and fast.
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Greenhouse Grower
California Spring Trials is coming up, but before you hit the trail, here's your chance for a glimpse at the new annuals that will be hitting the market in 2017.
We asked breeders to share with us pictures and information on some of the great new annuals introductions they will debut at CAST 2016. They didn't let you down.
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Try a cold hardy, easy to prune, sun loving Clematis Ristimagi. This is truly a spectacular performer, with its showy violet blue tepals accented by a red-purple central bar and creamy center. Ristimagi is well suited for cold climates and can be pruned 30cm from the ground and then mulched, has been bred and tested for the climates of Estonia.
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Nature’s Footprint’s patented Smart Soil Separator creates a permanent air space below the roots of container plants. This lets the soil breathe keeping roots healthy and efficient. Air below the soil also helps eliminate stagnant water buildup in the bottom of the container. Learn more at Nature’s Footprint, Inc. http://naturesfootprint.com/products/smart-soil-separator/
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The Media Briefing
While the publishing industry's biggest competition is for user time, the visual storytelling platform Instagram lets users scroll through hundreds of images in a matter of seconds. The average Instagram user now follows between 400 and 500 accounts, putting a huge amount of content in the hands of each of the 400 million Instagram users and increasing publisher rivalry for attention on the platform.
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Poynter
Facebook announced Monday morning a new WordPress plugin for Instant Articles, essentially greasing the skids for mass adoption of the program among news organizations.
The plugin is being built in partnership with Automattic, the parent company of WordPress.com, and helps translate news stories to Facebook's Instant Articles format. This removes a significant hurdle for news organizations.
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Clover Comeback: Mini-Clover is a surefire sustainable, solution to a lush, green, easy, eco-smart lawn alternative or ground cover.
Mini-Clover stays greener longer, grows fast, thrives in sun or shade and acts as a natural fertilizer.
Mini-Clover is eco-friendly, dollar smart, needs less water and is a solution for erosion control.
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Are you looking to promote your business? The GWA News Clippings is delivered to the inboxes of professional garden writers across the country! To find out how to feature your company in the GWA News Clippings, contact Geoff Forneret today at 469-420-2629.
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Grower Talks
It's interesting how a "trend" evolves from a "movement" to something more permanent — whether we like it or not. Thankfully, some of the trends I grew up with in the '80s and '90s haven't come back, like huge, teased hair caked with Aqua Net hairspray or synthesized music. (Now it's colored hair — which I actually like — and auto-tuned music.)
We’re seeing them in our industry, too.
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By Emma Fitzpatrick
 Over the course of the last year, Snapchat's growth has exploded. Snapchat is now passing a new, possibly monumental growth milestone. The mobile app recently announced that its users watch 8 billion videos a day, up from 7 billion in January. In November, Facebook announced that it also reached the 8 billion daily video views. Yes, Snapchat users watch just as many videos as Facebook users. As Snapchat continues to grow rapidly, will it surpass Facebook in other areas?
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