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CJR
Carrie Bell likes being her own boss. A full-time freelancer for nearly 18 years, she covers entertainment and travel for outlets like Yahoo and PopSugar. Despite the rollercoaster highs and lows of working independently, freelancing agrees with her. "I worked full-time. It wasn't really my style. I work really well at 3am." But late last year, the Los Angeles–based writer got an ominous email from a longtime client.
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Adweek
Thirtieth birthdays often inspire celebration and introspection in equal measure and this is certainly true of the World Wide Web, which was first proposed by computer scientist Tim Berners-Lee on March 13, 1989.
In a blog post commemorating the anniversary, Berners-Lee outlined some of the 30-year-old web's biggest problems.
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Journalism.co.uk
Microtransactions have been a standard monetization technique in the video game industry for some time now as a way to entice consumers to purchase add-on content at low prices.
Newsrooms have since pondered whether this would work as a way to increase cash flow, or roping readers into memberships or subscriptions. Some early adopters have used microtransactions as part of a blended strategy to fight ad-blocking.
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MediaPost
Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable.
MediaPost's Laurie Sullivan wrote about the current state of ad fraud this week: "About three-quarters of U.S. fraudulent advertising traffic is 'sophisticated' invalid traffic, according to data released Tuesday. Looking at IP and blacklists no longer works, said Guy Tytunovich, CHEQ founder-CEO, and a former Israeli military intelligence officer."
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Social Media Today
Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?
The team from Social Success Marketing share the metrics you can, and should, track in this infographic.
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Adweek
Similar to a website's comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy.
But while these groups represent a new way for publishers to foster conversations, they don't seem to be a clear revenue pathway, said Rachel Davis Mersey, associate professor at Medill.
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Tech Crunch
In addition to testing out a new format for conversations within a prototype app called twttr and other features like a "Hide Tweet" button, Twitter confirmed it's also developing a feature that would allow users to subscribe to individual conversations taking place on its platform.
The new option was first spotted by Jane Wong, a reverse engineer who often peeks inside popular apps to discover their yet-to-be-launched features and changes.
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HomeGardenandHomestead.com is the Guide to Modern Living for gardeners, homeowners and homesteaders. We cover seasonal and trending topics of interest to gardeners of all skill levels. Visit the website and subscribe to our free e-newsletter and you’ll receive 15 Garden Hacks that Will Save You Money—absolutely free!
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Publishers Weekly
This post is strictly my personal opinion about something I care deeply about — children's books — and view as having saved my life as a child. I have loved children's books for 57 years, 28 of them as a bookseller. It is no accident that children's books are filled with portals leading to other dimensions, wardrobes and tesseracts, Platforms 13 and 9 and ¾, Neitherlands and multi-verses maintained by nine lived enchanters.
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The New Yorker
Write the story that you most want to read. Which, yeah, for the majority of us means a story about a giraffe and a fireman who are best friends, and the fireman hangs out in a tree so that he can be eye-level with the giraffe, and then one day the zoo catches on fire, and the giraffe and the firemen are looking at each other, like, "Oh, no!," and the fireman is thinking, How do I get down out of this tree to fight the fire?, and then he looks at the giraffe's long neck, and the giraffe looks at him, and they both grin, like, "Are you thinking what I'm thinking?," and then the rest of the book is a choose-your-own-adventure story.
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Look for Surfinia Heartbeat petunia at your favorite garden center this spring! Pretty pink heart pattern grows with love and care. MORE
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Architectural Digest
For centuries, gardens have been meticulously planned and immaculately manicured — think of the great English and French traditions, for instance. But of late, they are taking on a much less formal style, with gardeners using native plants and a looser plan to seamlessly blend their spaces with nature. In the new book "Garden Wild: Meadows, Prairie-Style Plantings, Rockeries, Ferneries, and Other Sustainable Designs Inspired by Nature," photographer Andre Baranowski captures 12 gardens that exemplify a more free-flowing style.
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KTXF-TV
One of Allentown, Pennsylvania's natural attractions is under siege by an enemy barely visible to the naked eye. Mites have destroyed much of the city's iconic rose garden, and now the race is on to replace the plants before the late-spring crowds arrive.
The Cedar Creek Parkway is a 102-acre slice of heaven on a sunny, late-winter day and Allentown Rose Gardens — a fixture around here since the 1930s — is the most popular attraction in the park.
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Orlando Weekly
Thousands of gardens across the state of Florida are playing a part in saving pollinators and the nation's food system.
The Million Pollinator Garden Challenge was launched in 2015 as part of a nationwide call to revive collapsing bee colonies and improve the health of birds, bats, butterflies and other pollinators. The challenge was to register a million new gardens through the National Pollinator Garden Network.
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