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Publishers Weekly
Do you want to sell more books and increase the value of your author brand? Then give some of your e-books away for free.
To many authors, the idea of giving their work away for free is counterintuitive — and possibly abhorrent and sacrilegious. Free devalues your work, right?
Wrong. Free makes your work more valuable. As an author, you are a brand. Readers buy books from authors who have earned their trust.
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The Pew Charitable Trusts
With great fanfare and promises of a new era of recycling in Alabama's capital, officials from Montgomery and from a Florida company called Infinitus opened a state-of-the-art mixed waste and material recovery plant in April 2014.
The plant created over a hundred jobs and allowed Montgomery residents to put their garbage and recyclable material in one curbside bin for pickup.
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Quartz
In the digital age, it's easier than ever to avoid spending time alone with our thoughts. If we don't have family, friends or colleagues nearby, we can just whip out our smartphones or fire up Netflix. In fact, we so dislike solitude that we would rather administer electric shocks to ourselves than just sit and think. That's right — in studies that asked participants to spend six to 15 minutes in a room without any other stimulation, a significant portion (67% of men and 25% of women) opted to zap themselves just for the sake of breaking out of their brains.
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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Janette Rallison (blog)
1. We don't live glamorous lives. Sure, there are those handful of celebrity authors who are going to their movie premiers and live in mansions. That's not life for the other 99.99%. Most writers either have another job to support themselves or a spouse who contributes greatly to the income. Although surveys differ on the average author income, they all seem to agree that it is well below the poverty level. (Somewhere between 1,000-6,000 a year.)
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Wired
Every February, the American Society of Landscape Architects asks hundreds of landscape architects around the U.S. to forecast the trends in outdoor design for the coming year. The point of the survey is to look beyond industry insider buzz and figure out what designers' clients are actually asking for. This year's results are in, and they show people are overwhelmingly concerned with water conservation.
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Garden Center Symposium
For 52 years the Garden Center Symposium has brought education, information and collegiality to the garden center/grower industry throughout Wisconsin and Northern Illinois. And, for the past __ years (name your number), you and your company have been an outstanding supporter and friend to the Symposium. It is, therefore, with mixed feelings, that the board of the Symposium announces that the 2016 event was our last event.
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Foliage counts to! Dicentra Valentine ® erupts early Spring with bright red foliage, advancing to foliage of green to gray/purple forming into a thick mounding habit. True red dangling puffed heart shaped flowers, set off further by dark red stems.
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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Greenhouse Grower
Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at a slideshow to get a preview.
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American Nurseryman
The variety of planting equipment can make anyone's head spin. With so many different types of equipment on the market, where do you start? Having the right equipment will make your crops more profitable and your work more efficient.
Don't make it harder on yourself — we came up with a list for you. Dig away!
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Twitter
Photos have been at the center of some of the biggest moments on Twitter. As a core part of the Twitter experience, it's important that images shared on our platform are accessible to everyone, including those who are visually impaired.
Starting now, people using our iOS and Android apps can add descriptions — also known as alternative text (alt text) — to images in Tweets.
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BookBub
Why are publishers using Instagram to promote their books and brands? According to Socialbakers, the top brands on Instagram have a 47 times higher average post engagement rate than the top brands on Twitter. And then there's the scale. As of September 2015, Instagram had 400 million monthly active users, more than Twitter's 316 million. So while Instagram isn't an ROI-driven marketing tool, it can have a big impact on book branding.
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Clover Comeback: Mini-Clover is a surefire sustainable, solution to a lush, green, easy, eco-smart lawn alternative or ground cover.
Mini-Clover stays greener longer, grows fast, thrives in sun or shade and acts as a natural fertilizer.
Mini-Clover is eco-friendly, dollar smart, needs less water and is a solution for erosion control.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
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Marketing Land
Talk to content publishers, and they'll often bemoan the fact that few visitors reach their sites through the home page any more.
The real action, they'll say, is from "side door" visits directly to a specific story, via a link shared by social media, texting, email, or from a topic-centered search. This "death of the home page" wave became an accepted wisdom after mid-2014, when a leaked chart from The New York Times showed the steep plunge in that newspaper's home page visitors.
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Variety
Twitter-owned social live streaming service Periscope celebrated its first birthday by revealing a major usage milestone: Periscope has been used for more that 200 million broadcasts since its launch in March 2015. Periscope users also watch around 110 years (or close to 1 million hours) of live streams every single day, according to the company.
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GWA
You may have noticed our website has undergone a bit of a facelift. We are very excited to welcome you to the NEW GardenWriters.org! So what has changed?
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GWA
The countdown is on and time is running out to submit your GWA Media Awards! Submit your articles, photography, books, blogs, uncatalogued and all things communication BEFORE THE APRIL 10 DEADLINE.
This is your chance to be recognized by the only national online media awards contest for the gardening communications industry. All works primarily focused on gardening topics are eligible. All individuals, producers and publishers may enter. GWA membership is not required; members receive a discounted entry rate.
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