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GardenComm
GardenComm's biggest event of the year, the 2019 Annual Conference & Expo, is heading to Salt Lake City, Utah, September 4-7, and you're invited. This year's conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GardenComm
Members can recognize the achievements of their peers with a 2019 Honors Nomination. To honor individuals who have made a significant contribution to the GardenComm objectives, please complete the nomination form. Self-nominations are welcome for all awards and honors.
Winners will be honored during the Awards & Honors Dinner on Sept. 7 as part of the 2019 GardenComm Annual Conference & Expo in Salt Lake City.
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GardenComm
GardenComm is excited to announce the fourth annual #GardenComm19 NextGen Scholarship to attend the 2019 GardenComm Annual Conference & Expo, September 4-7 in Salt Lake City, UT. This year, three scholarships will be offered, covering #GardenComm19 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients work as garden writers, bloggers, speakers or photographers under the age of 40, demonstrating a commitment to horticultural communications.
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The Wall Street Journal
Colleges across America are beginning to prepare for graduation season, but in some corners of campus, you're more likely to hear sounds of dread than of celebration. These are the humanities departments — English, history, philosophy, classics and others — where enrollments have dropped precipitously since the financial crisis of 2008. "This wasn't a gradual decline; it was more like a tidal wave," as the president of Macalester College, Brian C. Rosenberg, told the Atlantic last fall.
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AdAge
There's no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in "secular decline" in its 2019 Publishers A-List.
From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way we do clients, I'd tell them that they have storied legacies and enormous amounts of brand equity — what they need now is to evolve their offerings in a way that puts print in the center of a more disruptive offering.
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Forbes
Software is eating the world, and video is taking over the internet. According to Cisco, video will account for 80% of all internet traffic in 2019. Any savvy marketer or business executive should be incorporating video into their business strategy. Companies in a wide range of industries are using premium video as a means of winning a market, and they're driving consumer engagement and revenues in the process.
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Wired
"Helvetica is like water," says a recent video about the most popular typeface in the world. The 62-year-old font family, with its sans-serif shapes and clean corners, is ubiquitous. It is used on the signage in New York's subway system. It is the brand identity of American Airlines, as well as American Apparel. It is on those unfortunate T-shirts that say things like "John & Paul & Ringo & George."
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Media Post
Digital advertising generated by traditional broadcast/cable TV networks continues to rise.
Digital ad revenues — mostly coming from TV networks' OTT platforms/partnerships — are forecast to rise to $4.95 billion, representing 6.5% of all 2019 U.S. TV advertising revenue, according to the Convergence Research Group.
Previously, Convergence projected digital ad revenue shares for broadcast/cable of 5.2% in 2017 and 5.6% for 2018.
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Monday Note
The subscription model spreads like weeds. Just look at your phone screen and consider the services that are or could be linked to a sub: music, storage, apps, games, services like parking, mobility, fitness ...
While researching for this column, I found an app called Bobby, dedicated to managing and keeping track of your subscriptions. The fact that there is a need for such a product is eloquent.
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Look for Surfinia Heartbeat petunia at your favorite garden center this spring! Pretty pink heart pattern grows with love and care. MORE
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Digiday
According to several publishers, Apple News+ is off to a rough start.
Five participating publishers detailed a series of early headaches, including struggles with Apple News+ article formatting, confusion about user experience and design, worries about jeopardizing big digital ad campaigns, and a gripe that Apple is favoring large publishers at the expense of smaller ones.
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Investment News
In my spare time, I mentor younger journalists in digital roles. I've been lucky enough over the course of my career to have had some amazing mentors, and I'm a firm believer in paying it forward. I have never forgotten that when I started doing this brand new thing called social media, there was no one to help me.
I taught myself, and nearly 12 years later I've never stopped learning.
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Social Media Today
While it's a little annoying that we don't get the same, specific LinkedIn performance updates that we used to before the company was purchased by Microsoft, Microsoft does still include notes on how LinkedIn's doing within its quarterly updates — and it is worth noting such, especially for digital marketers.
This week, Microsoft released its FY19 Q3 results, which showed that, aside from Microsoft increasing its overall revenue by 14% to $30.6 billion, LinkedIn has continued to see rising levels of on-platform engagement.
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Digiday
TikTok, the short-form video app from Bytedance, has charmed video creators, ad agencies and tech employees in the U.S. since it rebranded from Musical.ly last August. Publishers aren't far behind, with most using it as a way to extend where their content lives.
TikTok, like Snapchat in its early days, is a new way for publishers to reach young consumers. According to TikTok's pitch deck to U.S. agencies, about 60% of its monthly active users in the U.S. are between 16 and 24 years old.
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Daily Hampshire Gazette
Step out David Boteach's front door and a gentle world beckons — one filled with wondrous plants, waterfalls and whimsical bronze busts of fauna peeking over the leafy flora. Here sit two frogs shyly holding hands beside a lily pond; there stands a blue heron looking past a cinnamon-skinned paperbark maple toward a pool of pot-bellied koi.
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AgNet West
To keep a garden full of ladybugs, you'll want to create a home that can sustain several generations of these beetles each year. The most important things for this include a proper source of food and water. Ladybugs eat two things: pesky insects and pollen.
Get started by making your garden more appealing to them by planting, Bronze fennel and dill. Many plants attract ladybugs due to their shape.
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New York Magazine
Between the convenience of having flavorful herbs on hand whenever you need, and the satisfaction that comes with knowing you grew them yourself, there are lots of reasons to consider starting an indoor herb garden. Imagine seasoning your fresh tomato sauce with a few leaves of freshly picked basil, sprinkling a pinch of cilantro in your homemade guacamole, or tossing a sprig of rosemary on your roasted vegetables.
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