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Book Bub
As an author or a marketer at a publishing house, there's a wide array
of marketing tactics at your disposal — from author websites to social
media channels. But simply creating a static website page or claiming an
Instagram account isn't enough — you need to share great
content on your social channels.
To inspire you for this challenge, we compiled more than 180 real-world
examples of authors and publishers using content marketing to reach
readers.
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Media Life
A few months ago, a handful of advertisers who had moved money from television to digital shifted it back again, voicing concerns about digital fraud and viewability issues that made them believe their dollars would be better spent on TV.
At the time it wasn't clear whether the shift was simply a fluke or a sign of a coming trend.
It's now looking like a trend.
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NUVO
You may know Jane Friedman if you have ever browsed through The Great Courses. Hers are some of the highest rated, with titles like How to Get Your Book Published and Publishing 101. Friedman has been writing and having her work steadily published since college. In 2006, she wrote her first non-fiction work that was a guide to writing. We spoke with her about some of the do's and don'ts when weeding through the press world.
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Co.Create
It's probably for the best that Sara Benincasa makes her living as a writer and comedian now, because she was a truly crappy janitor.
"I was terrible at it," she says. "Very, very bad maintenance worker."
Benincasa worked part of her way through college by cleaning up messes, badly — including the actual dump some nihilistic supervillain took beneath the liner of a trash can one day, an experience she describes as "humbling."
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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The New York Times
People who don't work in the news media might not have noticed the outbreak of angst that followed the recent financial stumbles at young publications like BuzzFeed and Mashable.
It is true that the outlook is not great. But there is a bright side: The shakeout may end up taking all the air out of a little bubble that had inflated in the media world. With less hype, we may get to see which new ways of doing things actually work and which don't.
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Publishers Weekly
Oh, publishers, you do love your promotional doodads. And we sometimes love them, too, but much of the time, they honestly don't help us promote and sell your books. You might play to your strengths by helping where we need it most. Publishers have entire departments devoted to creating marketing and promotional materials, whereas we stores often have small staffs with varying levels of artistic ability.
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The Washington Post
In 1990, the innovative landscape architects Wolfgang Oehme and James van Sweden trumpeted their efforts at changing the face of the American garden by publishing a book titled "Bold Romantic Gardens."
They showed that dynamic gardens of novel perennials and ornamental grasses sprinkled with shrubs and trees could replace static lawns and clipped hedges.
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Lavender With Love uspp # 22709 , was chosen from hundred's of other selections, for both single container Gift Lines and as a superior garden plant. With Love has a perfect compact habit, disease resistant, prolific and continual flowering, while loving the hot sun.
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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Wired
If you dig gardening, you know it's often a months-long guessing game. Plant seeds, water them, make sure they get the right amount of sunshine, and then just maybe you'll sprout some greenery that will survive until harvest time.
But why do all that work for an uncertain payoff? This is 2016, and in 2016 everyone puts chips in things. This planting season, let technology keep watch over your garden.
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American Nurseryman
For a few decades now, American Nurseryman has presented the occasional article called "Superior Site." Basically, it's a case study of a landscape design/installation project that, for any number of reasons, has the mark of excellence.
What makes a landscape site "superior?" Is it the quality of materials, the cleverness of design? Is it the cost of design and installation? Yes. And no.
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Greenhouse Grower
Breeders are continually bringing innovative products to a market with an insatiable need for new varieties. It's a task that requires their best efforts, matched with strong-performing, market-specific genetics and the latest breeding technologies available.
With the constant market demand, breeders feel the pressure to introduce varieties in a timely manner, while still leaving enough time for refinements to the breeding process itself, so new varieties will have the best chance for commercial success.
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Grower Talks
I recently read a quote by former Secretary of State Colin Powell that said, "Never neglect details. When everyone's mind is dulled or distracted, the leader must be doubly vigilant."
I thought about that when I was working on this month's issue, which focuses on pest management. The more I learn about how to prevent and control insects and diseases, the more I realize that it's all in the details and that you have to constantly be on guard.
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Clover Comeback: Mini-Clover is a surefire sustainable, solution to a lush, green, easy, eco-smart lawn alternative or ground cover.
Mini-Clover stays greener longer, grows fast, thrives in sun or shade and acts as a natural fertilizer.
Mini-Clover is eco-friendly, dollar smart, needs less water and is a solution for erosion control.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
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Digital Book World
A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let's just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park.
The big moneymaker was its burgeoning video ad business. Facebook states that people are watching 100 million hours of video per day on its social platform. More than 500 million people watch Facebook video every day. Just let that sink in.
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Digiday
Facebook's latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares and comments aren't necessarily the best indicators of that.
"The core change in the Facebook paradigm is that engagement will become more valuable as opposed to just click-through rates and the quantity of clicks. They're starting to talk about quality," said Moti Cohen, CEO of Apester.
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