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GardenComm
GardenComm's biggest event of the year, the 2019 Annual Conference & Expo, is heading to Salt Lake City, Utah, September 4-7, and you're invited. This year's conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GardenComm
Members can recognize the achievements of their peers with a 2019 Honors Nomination. To honor individuals who have made a significant contribution to the GardenComm objectives, please complete the nomination form. Self-nominations are welcome for all awards and honors.
Winners will be honored during the Awards & Honors Dinner on Sept. 7 as part of the 2019 GardenComm Annual Conference & Expo in Salt Lake City.
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GardenComm
GardenComm is excited to announce the fourth annual #GardenComm19 NextGen Scholarship to attend the 2019 GardenComm Annual Conference & Expo, September 4-7 in Salt Lake City, UT. This year, three scholarships will be offered, covering #GardenComm19 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients work as garden writers, bloggers, speakers or photographers under the age of 40, demonstrating a commitment to horticultural communications.
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Poynter
What would happen if news media struggling to survive applied the productivity mantra "What gets measured gets done" to the sources they quote?
Business research, Hollywood sales data and anecdotal evidence from the news industry itself all suggest it's worth a try.
In many western democracies — the United States, the United Kingdom and Canada included — most major news organizations continue to feature three or four times as many men as experts or sources as they do women.
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INMA
How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue was the focus of a recently released INMA report, "How News Media Wins In the Attention Economy." The author of the report, Dr. Merja Myllylahti, recently discussed the publisher struggle for attention and where Facebook and Google fit into that struggle in an INMA Webinar.
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The Conversation
You hear a lot of heated claims and baseless generalities these days about what's wrong with the news media.
What's seldom heard is what the underlying data indicate about true problem areas and where journalists need to improve.
News reporting requires doing a lot things well, but two crucial elements are being independent of political (or other) interests and knowing one's subject well enough to select what's important for the public.
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BuzzFeed News
It seems like everyone's been starting an email newsletter lately, and there's indeed been an uptick. Over the past three months, new newsletters created on Substack, a newsletter technology platform that serves individual writers, have been up 40% month over month. And on Patreon, which helps writers, artists and creators make money via paid subscriptions and other perks, the number of writers doubled between 2017 and 2018.
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Digiday
The subscribers-first New York Times cares about its readers' privacy and is developing its ad strategy accordingly.
During its recent presentation at the 2019 NewFronts, the national news publisher talked up new advertising targeting that allows marketers to target readers using several contextual factors, including their motivations and the topics of the articles readers are viewing.
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MediaPost
The jury is out on whether ads.txt will become the bedrock of digital ad fraud mitigation or simply a first positive step along the way. But a separate industry trend is gaining momentum — and it could aid in the fight against fraud.
It is the shift from the traditional percentage-of-paid media compensation system to an array of outcome-based models that could create the unintended benefit of helping to neutralize the menace of fraud.
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Digiday
Publishers and ad tech vendors may finally have reached a compromise on what an industry standard for GDPR compliance looks like.
For the most part, publishers are happy with the latest version of the IAB Europe's Transparency and Consent Framework, the trade body's attempt to create a standard for compliance with the General Data Protection Regulation for the online ad industry. The framework, whose first iteration was rejected by publishers for being biased toward ad tech companies, has been overhauled to appease publisher gripes around controls and to encourage Google to adopt it.
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Variety
As the popularity of podcasts continues to soar, BBC Global News is looking to get deeper into the aural action by producing automated audio versions of all BBC News' online articles.
Project Songbird, announced recently, is BBC Global News' initiative to build a text-to-audio commercial business across digital online platforms. The service promises to let audiences listen to their favorite news and sports editorial content hands-free — without the need to actively click and browse.
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Yahoo!
Google has calmed fears of any potential pushback on its upcoming cloud gaming platform Stadia, promising that the platform is winning over publishers despite skepticism on their part on whether the company is truly committed to it.
Speaking during the financial results of parent company Alphabet, Google CEO Sundar Pichai has said it's currently "having conversations across the board" with those interested in coming to the platform.
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Forbes
Social media has become more than a marketing strategy or a form of social sharing. Now, social media is mode, method and manager for how individuals and companies communicate about themselves to others. While not all job seekers are comfortable with social media, many companies use it to research and evaluate potential candidates.
As such, maintaining some form of social media presence may be a non-negotiable for job seekers within certain industries.
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Engadget
Facebook is making good on its promise to better understand the complicated role it plays in global politics. The social media giant announced the first recipients of a grant that will allow researchers access to its privacy-protected data for the study of social media's impact on elections. More than 60 researchers from 30 academic institutions from 11 countries were picked by an independent peer-review review board.
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The Chronicle Journal
Whether it's on an enormous estate or outside a little house, the modern garden aims for wild-looking landscapes, native species and seamless transitions to natural surroundings, according to a new book featuring the work of prominent contemporary garden designers.
In "Garden Wild: Wildflower Meadows, Prairie-Style Plantings, Rockeries, Ferneries, and Other Sustainable Designs Inspired by Nature" (Rizzoli), photographer Andre Baranowski explores a dozen very different gardens — all of them mostly devoid of manicured lawns and fussy pruning.
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Greenhouse Grower
How long can you keep herbaceous perennial stock plants and still be productive in producing cutting materials?
Colorado State University has spent the last three years studying production methods for increasing efficiency and productivity with three difficult-to-produce herbaceous perennials.
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Real Simple
Short on outdoor space but desperate to flex your green thumb? A windowsill herb garden is the easiest way to step up your indoor plant game, plus it's a genius way to quickly reap all of the edible rewards your plants has to offer. But as low-maintenance as an indoor herb garden may seem, there's a right and a wrong way to go about caring for fresh greens. Help your herb garden flourish by avoiding these seven common indoor planting mistakes the next time you put down roots.
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