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GardenComm
Members can recognize the achievements of their peers with a 2019 Honors Nomination. To honor individuals who have made a significant contribution to the GardenComm objectives, please complete the nomination form. Self-nominations are welcome for all awards and honors.
Winners will be honored during the Awards & Honors Dinner on Sept. 7 as part of the 2019 GardenComm Annual Conference & Expo in Salt Lake City.
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GardenComm
GardenComm's biggest event of the year, the 2019 Annual Conference & Expo, is heading to Salt Lake City, Utah, September 4-7, and you're invited. This year's conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GardenComm
GardenComm is excited to announce the fourth annual #GardenComm19 NextGen Scholarship to attend the 2019 GardenComm Annual Conference & Expo, September 4-7 in Salt Lake City, UT. This year, three scholarships will be offered, covering #GardenComm19 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients work as garden writers, bloggers, speakers or photographers under the age of 40, demonstrating a commitment to horticultural communications.
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Medium
You can publish what you haven't edited. You can publish what you haven't tried to sell to a traditional publisher. You can publish long. You can publish short. You can publish poetry, blog posts, picture books, and 500,000-word tomes that would make literary agents insta-delete your query letter.
... You can publish pretty much anything.
But you cannot publish it until you've finished writing it.
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Writer's Digest
I've spent the last two decades devoting myself to an activity that I will never master. Worse, I will never even reach mediocrity. I surf. And I will always suck at surfing. Even though the calculus of hours spent as a factor of my skill level doesn't seem to justify continued effort, the joy I get from trying (and often failing) makes it worth it because it's great to suck at something.
And nothing gets us acquainted more quickly with sucking at something than being a writer.
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The New York Times
Imagine if humans had never invented a written language. How would the world be different?
Would we have been able to develop advanced technology like computers or nuclear missiles? How would we remember our ancestors and our past? How would we communicate with one another? What would we learn in school?
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Tech Crunch
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Specifically, total domestic spending reached $107.5 billion, a 22% increase from 2017. Mobile advertising has become increasingly dominant, growing 40% year-over-year, to $69.9 billion. And video ad spending grew 37% to $16.3 billion.
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Digiday
Publishers can't seem to catch a break. With the continuous stream of anti-ad-tracking updates from Apple, and reports that Google is developing its own version for Chrome, many are feeling frazzled.
The developments have been reason for concern specifically for ad ops teams at publishers. But gradually, the attitude has started shifting, with many now predicting a potentially positive outcome for publishers in the long term.
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The Guardian
Last year the New York Times launched something called Project Feels, a departure for a media brand that prides itself on its emotional detachment, where the ads you are shown correspond to the emotion you feel. There are mountains of science behind it — the emotions in reading articles were crowdsourced to build predictive algorithms. The NYT data science team tested the outcome by dropping advertising that fitted the mood into the relevant article.
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MediaPost
Analyzing data contributed by Parse.ly, Axios has created a chart to show what type of content is most viewed by social and search platforms, according to categories like "law, govt., politics," sports, "tech & computing," "arts & entertainment" and "health & fitness," among others.
The chart notes that while Facebook, Reddit and Twitter are best for content related to law, government and politics, Instagram is best for content related to lifestyle categories.
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Adweek
YouTube is bringing all of its original content beyond the paywall and into an ad-supported environment.
At the company's annual Brandcast event at Radio City Music Hall in New York, the streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube creators.
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Columbia Journalism Review
The world got a preview of what the future might look like for Facebook in an essay CEO Mark Zuckerberg published in March. In it, he explained his vision was of a network of private &mdahs; even encrypted — Facebook groups, as well as a private Messenger app, and other features. "I believe a privacy-focused communications platform will become even more important than today's open platforms," he said.
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The Denver Post
Ornamental grasses have grown on home gardeners and professional landscapers. From colossal 12-feet tall stands of pampas grass to squat tufts of blue fescue, from sea oats to millet, these annual or perennial plants yield high returns not only for landscapes, but also for wildlife.
With no mollycoddling required, trendy and attractive grasses thrive both in landscapes and container gardens.
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Santa Cruz Sentinel
A labyrinth garden should not be puzzling — that's a maze. A labyrinth and a maze were once the same, but the labyrinth has recently grown to become a totally different animal. Enter a labyrinth and every turn you make is the correct one, leading you to the center. The labyrinth might be considered a metaphor for a spiritual quest, a path that is mindfully travelled. While a maze has you scratching your head and retreating from dead ends, the labyrinth brings tranquility.
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Naples Daily News
In Naples, Florida, 100th birthdays aren't necessarily uncommon, but they're none the less a cause for celebration, which is exactly what the Naples Zoo is doing as it marks its 100th year as a botanical garden and 50th year as a zoo.
The zoo is hosting a birthday party for Dr. Henry Nehrling, the man without whom the zoo might not exist today.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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