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Nieman Lab
From skimming and scanning to (the ultimate) reading, a new paper by Nir Grinberg looks at the ways we read online and introduces a novel measure for predicting how long readers will stick with an article.
Grinberg, a research fellow at the Harvard Institute for Quantitative Social Science jointly with the Northeastern's Lazer Lab, looked at Chartbeat data for seven different publishers' sites.
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The New Yorker
The Writer exists in two worlds: the world he's creating, and the world in which he wears the same shirt a lot. The Writer successfully holds each world responsible for his failings in the other, a Ping-Ponging of accountability that frees him to wake up around elevenish.
The Writer feels uneasy referring to himself as a writer in the presence of others. He struggles to shake the sense that he's an imposter and that at any moment someone's going to ask him what an adverb is.
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Publishers Weekly
"You should be going to every Girl Scout Jamboree in the country!" urged a troop leader to author-illustrator Sarah Dillard. Sarah, whose Mouse Scouts chapter book series is beloved by Daisies, Brownies, and Girl Scouts the nation over, had been invited to the Girl Expo in Vermont on our state fairgrounds, and her publisher, Random House, arranged for a booth where we could set up and sell the books.
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MediaPost
Last month, Google unveiled a new service called Subscribe, which allows readers to use any credit card they've used with the company once they hit an affiliated outlet's paywall.
The first partner to launch the service was news company McClatchy, which owns the Miami Herald, Kansas City Star and Charlotte Observer, among other outlets.
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AdAge
Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.
The search giant is expected to unveil the new digital media destination at its developer conference, and it has been talking to publishers in recent weeks about the changes coming to the platform, these people say.
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Thinknum
There's a certain air of mystery as to what Apple is up to when it comes to content. In March, Apple acquired digital magazine service Texture in a move that illustrated quite clearly the company's intentions to dig deeper into content delivery on its devices. Texture is described as the "Netflix of publishing" in that it gives users access to multiple magazines from major publishers for a flat fee per month.
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Forbes
Let's face it: Social media is still one of the most effective ways to grow a business and brand on the internet today. But it's also still one of the most confusing, time-consuming and resource-draining markets as well.
Why is this? There are now more than 2 billion users spread across the major social networks in the world today, and it's no longer a one-person job to be a business' or a brand's social media marketer.
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Ars Technica
Klout, a service that tracks how much social media attention its users draw and rates their expertise based on the content of their posts, will be switched off on May 25 — an announcement that has ironically had Klout trending on Twitter.
The service, which launched in 2008, also offered an application-programming interface that allowed businesses to collect analytics data about their audiences.
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Columbia Journalism Review
Some recent data on the best-performing news brands on Facebook seems to show that high-quality new sources are getting less engagement on Facebook and lower quality sites are getting a lot more. This is the exact opposite of what CEO Mark Zuckerberg promised just last week, when he said the company was working to elevate quality journalism in the news feed, while cutting down on the visibility of fake news and clickbait.
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The Washington Post
May is the month to assemble pots and containers for the rest of the growing season. They aren't just for summer; spared an early frost, tender container plants can still look great at the end of October, so it pays to devote some time and resources to getting them right.
Lushly planted containers bring the joy of gardening to the smallest of urban spaces. In larger landscapes, they help carry the garden through high summer, when the general show is dulled by the heat.
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The Kansas City Star
Paths get us to and from work, school and play. They provide direction, give us a sense of place and bring order to our lives. Paths in the garden provide access for people to enjoy or maintain the landscape, for equipment and even access for the family dog. No matter the reason, a garden path is a must-have.
Path placement should be carefully considered. While it should help take you from one point to the next, it doesn't have to be straight.
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Lonely Planet
The Horti Farnesiani, also known as the Farnese Gardens, had until recently been sealed off for over 30 years. Following a painstaking restoration, the enigmatic gardens can now be visited until October in the city’s brand new exhibition The Palatine and Its Secret Garden. Sprawled out on the slopes of the Palatino, the horti were first commissioned in 1550 by Cardinal Farnese and have gone down in landscape history as the first private botanical gardens in Europe.
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