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GWA via Garden Center
GWA: The Association of Garden Communicators is preparing for its 68th Annual Conference & Expo. This year, Atlanta, Ga., will host the event, which is taking place Sept. 16-19. The conference include garden tours, education sessions and networking.
15 learning sessions will cover topics such as horticulture, writing, technology, business and publishing.
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The Guardian
Sales of printed books have grown for the first time in four years, lifted by the adult coloring book craze and 150th anniversary of Alice in Wonderland, as e-books suffered their first ever decline.
E-book sales fell by 1.6% to to £554m ($805 million) in 2015, the first drop recorded in the seven years industry body the Publishers Association has been monitoring the digital book market. Meanwhile, sales of printed books grew by 0.4% to £2.76bn ($4 billion).
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Media Shift
Fifteen years ago, the music industry went through some painful restructuring. The business had been disrupted by a website called Napster and a tidal wave of peer-to-peer sites that allowed consumers to get for free music they once paid for. Many believed the industry was finished. What they failed to see, however, was that the period was, in reality, a transition to a healthier future.
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Garden Center
The National Gardening Survey has some good news for garden retailers. After reporting a five-year low in lawn and garden spending in 2014, consumers spent a reported $36.1 billion dollars in 2015, according to a press release about recently released results of the annual survey.
The average amount spent on the back yard or balcony nationwide in 2015 was $401 per household, up from a low of $317 in 2014.
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Greenhouse Grower
Do you know which generation of consumers has the highest appreciation of flowers and plants, and which is most likely to use a florist? How about why people don't buy flowers? And what are the primary ways consumers want to receive floral information?
You can find the answers to these questions and many more in the newly released "2016 Generations of Flowers Study" from the Society of American Florists and the American Floral Endowment.
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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GardenResearch.com
The U.S. is a nation full of gardeners — and they're spending more money on their lawns and gardens than in recent years. Lawn and garden spending reached a reported $36.1 billion dollars in 2015 according to recently released results of the annual National Gardening Survey, bouncing back from a five-year low in 2014.
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American Nurseryman
Did you know: that moss growing on urban trees is a useful bio-indicator of cadmium air pollution in Portland? A study by the U.S. Forest Service Pacific Northwest Research Station is said to be the first to use moss to generate a detailed map of air pollution in a U.S. city. What's unusually sad about this story, at least to some of us, is that it's believed the pollution may be coming from two producers of stained glass: Uroboros and Bullseye.
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ReFed
The aggregate financial benefit to society (consumers, businesses, governments, and other stakeholders) minus all investment and costs per ton of food waste diverted. It shows the amount of benefit received per ton of reduction and is calculated as the Economic Value per Ton.
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Grower Talks
Permaculture is a set of principles and practices for designing sustainable human settlements. Its core values are care for people, care for the Earth and fair share. It's a relatively new term, but it's essentially just a catchy rebranding of the way agriculture was done for millennia, just up until the past few hundred years, when modern, large-scale agriculture was implemented.
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Sometimes we don't notice the prettiest of plants, Gaura Sunny Butterflies has unique, variegated foliage
of mint green edged with white, combined beautifully with warm pink flowers.
and yes they flutter in the wind aptly named Sunny Butterflies!
heat and drought tolerant
beautiful for perennial borders and naturalized areas
suitable for container planting for outdoor living spaces
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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GrowIt! Mobile
Check out this graphic that breaks down the demographics of GrowIt! Mobile's users and their interests.
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Bloomberg
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.
The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn't yet public.
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Digiday
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year.
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The New York Times
By the end of last week, Mark Zuckerberg said that Facebook would conduct "a full investigation" into accusations that editors at the company prevented news stories from conservative outlets from appearing in a section of the social network's service.
But the statement leapfrogged a perhaps more obvious question — one that Facebook's 1.65 billion monthly users around the world may not have considered.
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Clover Comeback: Mini-Clover is a surefire sustainable, solution to a lush, green, easy, eco-smart lawn alternative or ground cover.
Mini-Clover stays greener longer, grows fast, thrives in sun or shade and acts as a natural fertilizer.
Mini-Clover is eco-friendly, dollar smart, needs less water and is a solution for erosion control.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
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Digiday
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully. They are tweaking the type of content they post as Instant Articles, how much they post and figuring out how they impact performance and monetization.
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Maryland Nursery, Landscape and Greenhouse Association
In the few months since Kellen has come on board as the new management team at GWA, there have been a number of exciting changes already. We have launched a new member database, new website, launched more than 10 regional events and attended MANTS in Baltimore, plus put many other projects into motion that we will unveil soon.
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GWA
Enter into the exciting world of horticultural and garden communication with programming specifically built for the industry's next generation. Join young and new professionals from across the county as they gather at the stunning Longwood Gardens for an inspiring look at what's ahead in the industry. This day will give attendees the keys to build their own "route" to this ever-changing career.
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GWA
This year marks the thirty-first year anniversary of my continuing membership in GWA. Gosh it doesn't seem at all possible that it has been that long!
Thirty one years ago, way back in 1985, I somehow heard about a group that was offering an award for students who had published articles about gardening. At that time I had a few articles published, thanks to the Boyce Thompson Arboretum in Arizona and the Morris Arboretum in Philadelphia.
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